PUBLISHER: IMARC | PRODUCT CODE: 1754071
PUBLISHER: IMARC | PRODUCT CODE: 1754071
Vegan Supplements Market Report by Product Type, Form, Distribution Channel, and Region 2025-2033
The global vegan supplements market size reached USD 8.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.82% during 2025-2033. The increasing adoption of vegan diets among individuals, rising knowledge about food related allergies and intolerances, and the growing demand for transparency in ingredient sourcing are some of the major factors propelling the market.
Vegan supplements are dietary products made to provide essential nutrients to individuals following a vegan lifestyle. They comprise vitamin B12, vitamin D, iron, calcium, omega-3 fatty acids derived from algae, and protein powders sourced from plants like peas, rice, or hemp. They are formulated using plant-based sources or synthetic methods to ensure they are free from animal-derived ingredients. They are designed to support the nutritional needs of individuals following a vegan lifestyle, which ensures they receive all the essential nutrients needed for optimal health and well-being.
The increasing adoption of veganism among individuals and the rising influence of social media influencers and celebrities endorsing vegan lifestyles and products is strengthening the growth of the market around the world. Moreover, the growing knowledge or awareness about food related allergies and intolerances and the benefits of incorporating vegan supplements in the diet is influencing the market positively. In addition, the shifting consumer demand toward transparency in ingredient sourcing and production methods is catalyzing the need for vegan supplements that offer clean and understandable labels. Apart from this, the rising awareness about the easy availability of vegan supplements through online pharmacy websites and applications that support cashback, discounts, home delivery, and innumerable payment options is bolstering the market growth. They generally involve generic supplements that are readily available over the counter (OTC) and by prescription for alleviating pain associated with various chronic diseases.
Vegan Supplements Market Trends/Drivers:
Increase in health consciousness
The rising awareness about personal health and wellness is one of the significant factors driving the demand for vegan supplements around the world. Consumers are increasingly focusing on natural, plant-based options to avoid animal-derived ingredients, often linked to allergies and ethical concerns. The widespread understanding of the benefits associated with vegan supplements, such as better digestion, reduced risk of heart diseases, and alignment with dietary requirements, is encouraging more people to opt for these products. This alignment with health trends reinforces the perception that vegan supplements are a wholesome and responsible choice.
Rise in ethical considerations
The ethical standpoint against animal cruelty and environmental sustainability plays a pivotal role in the growing demand for vegan supplements. Many individuals are opting for vegan products to align with their values related to animal welfare, environmental conservation, and sustainability. The conscious choice to reduce the ecological footprint and promote cruelty-free practices is increasing the preference for vegan supplements.
Growing dietary preferences and restrictions
An increase in various dietary preferences and restrictions, such as lactose intolerance, gluten sensitivity, and adherence to specific lifestyles like veganism, is catalyzing the demand for vegan supplements. These products cater to a broad spectrum of nutritional needs without compromising dietary constraints. As more people adopt specific eating habits and search for alternatives that suit their nutritional requirements, vegan supplements are becoming the preferred option. The variety and availability of such supplements also make them accessible to a wider audience, fulfilling different nutritional needs.
Vegan Supplements Industry Segmentation:
Breakup by Product Type:
- Protein
- Minerals
- Vitamins
- Others
Protein dominates the market
Mineral supplements for vegans typically focus on providing essential minerals such as iron, calcium, zinc, and magnesium. These supplements come in various forms like tablets, capsules, and chewable.
Vitamin supplements cater to the potential deficiencies that can arise in a vegan diet, such as vitamin B12, vitamin D, and omega-3 fatty acids. Vitamin B12, primarily found in animal products, is often supplemented by vegans. Vitamin D, which can be harder to obtain from sunlight due to factors like geographic location, is another common supplement. Omega-3 fatty acids derived from algae are used to provide the essential fatty acids commonly obtained from fish in non-vegan diets.
Breakup by Form:
- Powder
- Capsules/Tablets
- Others
Powder holds the largest share in the market
Capsules and tablets are solid forms of supplements designed for oral consumption. Capsules are typically made from gelatin-free plant-based materials or cellulose and contain powdered or liquid supplement ingredients. On the other hand, tablets are compressed forms of powdered supplements. Both forms come in a variety of sizes and shapes. They offer ease of use and precise dosing, as the dosage is usually pre-measured. They are commonly used for various vitamins, minerals, and herbal supplements.
Breakup by Distribution Channel:
- Pharmacies/Drug Stores
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
Pharmacies/drug stores dominate the market
Many supermarkets and hypermarkets also stock a variety of vegan supplements. These retail outlets offer a wide range of products, including groceries and household items. They provide a convenient option for individuals to purchase vegan supplements along with their regular grocery shopping.
Specialty stores focusing on health, wellness, or organic products are dedicated to providing a wide array of vegan supplements. These stores often have a broader selection of plant-based supplements, catering to specific dietary preferences and needs. The staff in these stores can have specialized knowledge to assist customers in finding the right supplements for their requirements.
Online stores, including e-commerce platforms and the official websites of supplement brands, offer a convenient way to purchase vegan supplements. These platforms provide a vast selection, which allows customers to browse and compare various products. Online shopping also provides access to customer reviews and detailed product information. Customers can have supplements delivered to their doorstep, which makes it a convenient option for those who prefer shopping from the comfort of their homes.
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
North America exhibits a clear dominance, accounting for the largest vegan supplements market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing health and environmental concerns represents one of the primary factors driving the demand for vegan supplements in the North America region. Moreover, the wide availability of vegan supplements through online stores is supporting the market growth in the region. Besides this, the growing prevalence of numerous lifestyle diseases is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to increasing influence of social media, rising of natural, energy-rich, clean-label products, and product innovations, etc.
Competitive Landscape:
The leading companies are using microencapsulation and nanotechnology to enable better protection and controlled release of sensitive nutrients in supplements, which enhances their absorption and effectiveness within the body. They are also adopting the usage of plant based bioavailability enhancers to identify natural compounds from plant sources that can enhance the bioavailability of certain nutrients in vegan supplements and improve the absorption of nutrients that can be less bioavailable in plant-based diets. Moreover, key players are adopting the use of 3D printing technology to create personalized and customized vegan supplement formulations with precise dosages and combinations of nutrients. Besides this, leading manufacturers are developing mobile applications and digital platforms that offer personalized nutrition recommendations based on individual dietary preferences and goals. These platforms can suggest suitable vegan supplements to address specific nutrient gaps.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
- Aloha Inc.
- Amway Corp.
- Deva Nutrition LLC
- DuPont de Nemours Inc.
- Eversea Inc.
- HTC Health
- Jarrow Formulas Inc.
- Nestle S.A.
- NOW Foods
- Nutrazee
- Ora Organic
- PepsiCo Inc.
Key Questions Answered in This Report
- 1.What was the size of the global vegan supplements market in 2024?
- 2.What is the expected growth rate of the global vegan supplements market during 2025-2033?
- 3.What are the key factors driving the global vegan supplements market?
- 4.What has been the impact of COVID-19 on the global vegan supplements market?
- 5.What is the breakup of the global vegan supplements market based on the product type?
- 6.What is the breakup of the global vegan supplements market based on the form?
- 7.What is the breakup of the global vegan supplements market based on the distribution channel?
- 8.What are the key regions in the global vegan supplements market?
- 9.Who are the key players/companies in the global vegan supplements market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Vegan Supplements Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Protein
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Minerals
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Vitamins
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
7 Market Breakup by Form
- 7.1 Powder
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Capsules/Tablets
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
- 8.1 Pharmacies/Drug Stores
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Supermarkets and Hypermarkets
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Specialty Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Online Stores
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.1.1 United States
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.2.1 China
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.3.1 Germany
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.4.1 Brazil
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Aloha Inc.
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 Amway Corp.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 SWOT Analysis
- 14.3.3 Deva Nutrition LLC
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 DuPont de Nemours Inc.
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.4.3 Financials
- 14.3.4.4 SWOT Analysis
- 14.3.5 Eversea Inc.
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 HTC Health
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 Jarrow Formulas Inc.
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Nestle S.A.
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials
- 14.3.8.4 SWOT Analysis
- 14.3.9 NOW Foods
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 Nutrazee
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Ora Organic
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.12 PepsiCo Inc.
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.12.3 Financials
- 14.3.12.4 SWOT Analysis
- 14.3.1 Aloha Inc.
List of Figures
- Figure 1: Global: Vegan Supplements Market: Major Drivers and Challenges
- Figure 2: Global: Vegan Supplements Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Vegan Supplements Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 4: Global: Vegan Supplements Market: Breakup by Product Type (in %), 2024
- Figure 5: Global: Vegan Supplements Market: Breakup by Form (in %), 2024
- Figure 6: Global: Vegan Supplements Market: Breakup by Distribution Channel (in %), 2024
- Figure 7: Global: Vegan Supplements Market: Breakup by Region (in %), 2024
- Figure 8: Global: Vegan Supplements (Protein) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 9: Global: Vegan Supplements (Protein) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 10: Global: Vegan Supplements (Minerals) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 11: Global: Vegan Supplements (Minerals) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 12: Global: Vegan Supplements (Vitamins) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 13: Global: Vegan Supplements (Vitamins) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 14: Global: Vegan Supplements (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 15: Global: Vegan Supplements (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 16: Global: Vegan Supplements (Powder) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 17: Global: Vegan Supplements (Powder) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 18: Global: Vegan Supplements (Capsules/Tablets) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 19: Global: Vegan Supplements (Capsules/Tablets) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 20: Global: Vegan Supplements (Other Forms) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 21: Global: Vegan Supplements (Other Forms) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 22: Global: Vegan Supplements (Pharmacies/Drug Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 23: Global: Vegan Supplements (Pharmacies/Drug Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 24: Global: Vegan Supplements (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 25: Global: Vegan Supplements (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 26: Global: Vegan Supplements (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 27: Global: Vegan Supplements (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 28: Global: Vegan Supplements (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 29: Global: Vegan Supplements (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 30: North America: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 31: North America: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 32: United States: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 33: United States: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 34: Canada: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 35: Canada: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 36: Asia-Pacific: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 37: Asia-Pacific: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 38: China: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 39: China: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 40: Japan: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 41: Japan: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 42: India: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 43: India: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 44: South Korea: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 45: South Korea: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 46: Australia: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 47: Australia: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 48: Indonesia: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 49: Indonesia: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 50: Others: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 51: Others: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 52: Europe: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 53: Europe: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 54: Germany: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 55: Germany: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 56: France: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 57: France: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 58: United Kingdom: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 59: United Kingdom: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 60: Italy: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 61: Italy: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 62: Spain: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 63: Spain: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 64: Russia: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 65: Russia: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 66: Others: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 67: Others: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 68: Latin America: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 69: Latin America: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 70: Brazil: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 71: Brazil: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 72: Mexico: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 73: Mexico: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 74: Others: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 75: Others: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 76: Middle East and Africa: Vegan Supplements Market: Sales Value (in Million USD), 2019 & 2024
- Figure 77: Middle East and Africa: Vegan Supplements Market: Breakup by Country (in %), 2024
- Figure 78: Middle East and Africa: Vegan Supplements Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 79: Global: Vegan Supplements Industry: SWOT Analysis
- Figure 80: Global: Vegan Supplements Industry: Value Chain Analysis
- Figure 81: Global: Vegan Supplements Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Vegan Supplements Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Vegan Supplements Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
- Table 3: Global: Vegan Supplements Market Forecast: Breakup by Form (in Million USD), 2025-2033
- Table 4: Global: Vegan Supplements Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 5: Global: Vegan Supplements Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 6: Global: Vegan Supplements Market: Competitive Structure
- Table 7: Global: Vegan Supplements Market: Key Players
