PUBLISHER: IMARC | PRODUCT CODE: 1754156
PUBLISHER: IMARC | PRODUCT CODE: 1754156
Pan Masala Market in India Report by Type (Pan Masala with Tobacco, Plain Pan Masala, Flavored Pan Masala, and Others), Price (Premium, Non-Premium), Packaging (Pouch, Cans, and Others), and State 2025-2033
The pan masala market in India size reached INR 46,682 Crore in 2024. Looking forward, IMARC Group expects the market to reach INR 64,446 Crore by 2033, exhibiting a growth rate (CAGR) of 3.60% during 2025-2033. The rising availability of diverse flavors and variants, rapid expansion of distribution networks, increasing product promotions by manufacturers and inflating consumer disposable incomes, are among the key factors driving the market growth.
Pan masala is a traditional Indian chewable tobacco product that consists of areca nut, slaked lime, catechu, sweet or savory flavorings, and various aromatic spices. It is commonly consumed by placing a small quantity in the mouth, and the user may chew or suck on it to release the flavors and stimulate salivation. Pan masala is often offered as a refreshing and aromatic mouth freshener after meals or during social gatherings. However, it is essential to note that the consumption of pan masala, especially those containing tobacco or areca nut, has been associated with various health risks and is discouraged by health authorities due to its potential links to oral health problems and addiction issues.
The cultural significance of pan masala as a traditional chewable tobacco product, has contributed to their uptake in India. It is often considered a part of social customs and is offered as a gesture of hospitality during social gatherings and festivities. Moreover, the increasing disposable incomes and changing lifestyle choices have augmented the demand for convenient and flavorful mouth fresheners, contributing to the higher consumption of pan masala among urban and rural consumers. Apart from this, aggressive marketing activities and product promotions by manufacturers for popularizing pan masala and reaching a broader consumer base are propelling the market growth. Additionally, the introduction of innovative and diverse flavors and variants attracting consumers, catering to their evolving taste preferences is another major growth-inducing factor. Other factors, including the easy product availability across various e-commerce platforms and continual product innovations by key players, are also anticipated to drive the market further.
Pan Masala Market in India Trends/Drivers:
Changing Lifestyles and Rising Disposable Income
With the evolving lifestyles of consumers in India, there has been a noticeable shift in their preferences for convenience and indulgence. As disposable income rises, people seek products that offer a quick and enjoyable experience. Pan masala, with its wide range of flavors and easy availability, caters precisely to these changing consumer patterns. It provides a convenient and refreshing option for those looking for a quick pick-me-up during their busy routines or social gatherings. Additionally, the increasing affluence of consumers has expanded their spending power, allowing them to explore and experiment with various products, including different varieties of pan masala. The combination of changing lifestyles and rising consumer expenditure capacities has significantly contributed to the sustained growth of the pan masala market in India.
Increasing Cultural Significance of Pan Masala in India
The cultural significance of pan masala in India holds deep-rooted traditions and customs. It is not just a mere product but an integral part of social interactions, religious practices, and festivities. Serving pan masala to guests is considered a gesture of hospitality and respect, fostering social bonds and reinforcing cultural values. The consumption of pan masala has been passed down through generations, becoming an inherent part of various communities and their way of life. As a result, the cultural relevance of pan masala continues to drive its market demand, as people associate it with cherished memories, shared experiences, and traditional practices, making it a sought-after product in the country.
Pan Masala Industry Segmentation:
Breakup by Type:
- Pan Masala with Tobacco
- Plain Pan Masala
- Flavored Pan Masala
- Others
Pan masala with tobacco represents the most widely used type
Pan masala with tobacco accounts for the majority share in the pan masala market in India due to its traditional popularity and cultural significance. Despite the growing awareness of the health risks associated with tobacco consumption, the demand for pan masala with tobacco persists among certain segments of the population. This variant is favored for its strong and distinctive flavor, offering a unique sensory experience.
Additionally, the addictive properties of tobacco contribute to sustained consumption, which has accelerated the product adoption rate. Manufacturers are catering to this demand by continuously innovating and introducing new flavors and packaging to attract consumers, which in turn is driving the market growth. Furthermore, the affordability of pan masala with tobacco is contributing to its popularity among price-sensitive consumers, further fueling its demand in the Indian market.
Breakup by Price:
- Premium
- Non-Premium
Non-premium accounts for the majority of the market share
The non-premium price segment plays a crucial role in driving the pan masala market in India. As a diverse and price-sensitive market, a significant portion of consumers prefer affordable options without compromising on taste and quality. The non-premium price segment caters to this demand, offering a wide range of budget-friendly pan masala products that resonate with a vast consumer base. These products are accessible to a broader audience, including lower-income groups and rural consumers. Additionally, aggressive marketing and promotional strategies employed by manufacturers in the non-premium segment enhance product visibility and attract price-conscious buyers. The affordability and availability of these offerings stimulate consumption and contribute substantially to the overall growth of the pan masala market in India, making it a driving force in sustaining the industry's expansion and catering to the varied preferences of consumers across the country.
Breakup by Packaging:
- Pouch
- Cans
- Others
Pouch holds the largest share in the market
Pouch packaging plays a significant role in driving the pan masala market in India. The shift towards pouch packaging has been instrumental in appealing to modern consumers seeking convenience and portability. Pouches offer a practical and hygienic way to carry and consume pan masala, making it easy for on-the-go consumption and storage. The compact and lightweight nature of pouches also makes them ideal for urban lifestyles and travel. Moreover, pouch packaging provides manufacturers with opportunities for product differentiation, allowing them to introduce various flavors and sizes to cater to diverse consumer preferences. The visual appeal of attractive pouch designs and the ease of use further enhance the overall consumer experience, leading to increased adoption of pan masala products in pouch packaging. This packaging innovation has become a key driver in the market growth, aligning with changing consumer lifestyles and contributing to the sustained popularity of pan masala in India.
Breakup by State:
- Uttar Pradesh
- Bihar
- Maharashtra
- Madhya Pradesh
- Odisha
- Jharkhand
- Delhi
- Others
Uttar Pradesh exhibits a clear dominance in the market share
The report has also provided a comprehensive analysis of all the major regional markets that include Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi, and others. According to the report, Uttar Pradesh was the largest market for pan masala in India.
Uttar Pradesh is one of the major production hubs and consumer markets for pan masala products. The state's geographical location and cultural preferences contribute to its prominence in the industry. With a large population and diverse consumer base, Uttar Pradesh presents a significant market for pan masala manufacturers, attracting both local and national brands. The state's favorable business environment and infrastructure facilitate production and distribution, ensuring a steady supply of pan masala products across the country. Moreover, Uttar Pradesh's rich tradition and cultural heritage contribute to the popularity of pan masala as a favored mouth freshener and traditional product among its residents. As a result, the state's strong presence as a producer and consumer drives the growth and dynamics of the pan masala market in India.
Competitive Landscape:
Manufacturers in the industry have introduced nicotine-free and tobacco-free pan masala variants, catering to health-conscious consumers seeking alternatives to traditional tobacco-based products. These innovative formulations contain ingredients that mimic the traditional flavors of pan masala while eliminating harmful components, making them a more appealing choice among a wider audience. Additionally, key players are investing in eco-friendly and sustainable packaging solutions to address environmental concerns and align with the growing demand for greener products. Moreover, the incorporation of advanced food processing technologies enhances the quality and consistency of pan masala products, ensuring uniform flavors and textures. These innovations not only attract health-conscious and environmentally conscious consumers but also reflect the industry's commitment to adapt to changing consumer preferences and propel growth in the competitive pan masala market in India.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the companies covered include:
- Dinesh Pouches Private Limited
- DS Group
- Manikchand Group
- Pan Bahar Products Private Limited
- Pan Parag India Limited
- Red Rose Group of Companies
- Shikhar Group
Key Questions Answered in This Report
- 1.What was the Indian pan masala market size in 2024?
- 2.What are the major drivers in the pan masala market in India?
- 3.What are the key industry trends of the Indian pan masala market?
- 4.What is the breakup by type of the Indian pan masala market?
- 5.What is the breakup by price of the Indian pan masala market?
- 6.What is the breakup by packaging of the Indian pan masala market?
- 7.What are the major regional pan masala markets in India?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Pan Masala Industry
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Market Breakup by Country
6 Indian Pan Masala Industry
- 6.1 Market Overview
- 6.2 Market Performance
- 6.3 Impact of COVID-19
- 6.4 Market Breakup by State
- 6.5 Market Breakup by Type
- 6.6 Market Breakup by Price
- 6.7 Market Breakup by Packaging
- 6.8 Top Pan Masala Importing Countries from India
- 6.9 Key Ingredients used by Major Pan Masala Manufacturers
- 6.10 Price Analysis
- 6.10.1 Key Price Indicators
- 6.10.2 Price Structure
- 6.10.3 Price Trends
- 6.11 Market Forecast
- 6.12 SWOT Analysis
- 6.12.1 Overview
- 6.12.2 Strengths
- 6.12.3 Weaknesses
- 6.12.4 Opportunities
- 6.12.5 Threats
- 6.13 Value Chain Analysis
- 6.13.1 Input Suppliers
- 6.13.2 Raw Material Procurement
- 6.13.3 Manufacturers
- 6.13.4 Marketing
- 6.13.5 Exports
- 6.13.6 Whole Sellers
- 6.13.7 Retailers
- 6.14 Porter's Five Forces Analysis
- 6.14.1 Overview
- 6.14.2 Bargaining Power of Buyers
- 6.14.3 Bargaining Power of Suppliers
- 6.14.4 Degree of Competition
- 6.14.5 Threat of New Entrants
- 6.14.6 Threat of Substitutes
- 6.15 Key Market Drivers and Challenges
- 6.16 Success Factors for Manufacturers
7 Market Breakup by State
- 7.1 Uttar Pradesh
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Bihar
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Maharashtra
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Madhya Pradesh
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Odisha
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
- 7.6 Jharkhand
- 7.6.1 Market Trends
- 7.6.2 Market Forecast
- 7.7 Delhi
- 7.7.1 Market Trends
- 7.7.2 Market Forecast
- 7.8 Others
- 7.8.1 Market Trends
- 7.8.2 Market Forecast
8 Market Breakup by Type
- 8.1 Pan Masala with Tobacco
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Plain Pan Masala
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Flavored Pan Masala
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
9 Market Breakup by Price
- 9.1 Premium
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Non-Premium
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
10 Market Breakup by Packaging
- 10.1 Pouch
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Cans
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Others
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
11 Competitive Landscape
- 11.1 Market Structure
- 11.2 Market Breakup by Key Players
12 Pan Masala Manufacturing Process
- 12.1 Product Overview
- 12.2 Detailed Process Flow
- 12.3 Various Types of Unit Operations Involved
- 12.4 Mass Balance and Raw Material Requirements
13 Project Details, Requirements and Costs Involved
- 13.1 Land Requirements and Expenditures
- 13.2 Construction Requirements and Expenditures
- 13.3 Plant Layout
- 13.4 Plant Machinery
- 13.5 Machinery Pictures
- 13.6 Raw Material Requirements and Expenditures
- 13.7 Raw Material and Final Product Pictures
- 13.8 Packaging Requirements and Expenditures
- 13.9 Transportation Requirements and Expenditures
- 13.10 Utility Requirements and Expenditures
- 13.11 Manpower Requirements and Expenditures
- 13.12 Other Capital Investments
14 Loans and Financial Assistance
15 Project Economics
- 15.1 Capital Cost of the Project
- 15.2 Techno-Economic Parameters
- 15.3 Product Pricing and Margins Across Various Levels of the Supply Chain
- 15.4 Taxation and Depreciation
- 15.5 Income Projections
- 15.6 Expenditure Projections
- 15.7 Financial Analysis
- 15.8 Profit Analysis
- 15.9 Rules and Regulations on Pan Masala Products
- 15.9.1 General Rules and Regulations
- 15.9.2 Rules and Regulations Related to Packaging Machinery
- 15.10 Procedures, Times and Associated Costs for Plant Set-Up
16 Key Player Profiles
- 16.1 Dinesh Pouches Private Limited
- 16.2 DS Group
- 16.3 Manikchand Group
- 16.4 Pan Bahar Products Private Limited
- 16.5 Pan Parag India Limited
- 16.6 Red Rose Group of Companies
- 16.7 Shikhar Group
List of Figures
- Figure 1: India: Pan Masala Market: Major Drivers and Challenges
- Figure 2: India: Pan Masala Market: Value Trends (in INR Crores), 2019-2024
- Figure 3: India: Pan Masala Market: Consumption Breakup by Type (in %), 2024
- Figure 4: India: Pan Masala Market: Breakup by State (in %), 2024
- Figure 5: India: Pan Masala Market: Breakup by Price (in %), 2024
- Figure 6: India: Pan Masala Market: Breakup by Packaging (in %), 2024
- Figure 7: India: Pan Masala Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 8: India: Pan Masala Market: Export Value Breakup by Country (in %)
- Figure 9: India: Pan Masala Market: Breakup by Key Players (in %), 2024
- Figure 10: India: Pan Masala Industry: SWOT Analysis
- Figure 11: India: Pan Masala Industry: Value Chain Analysis
- Figure 12: India: Pan Masala Industry: Porter's Five Forces Analysis
- Figure 13: India: Pan Masala (with Tobacco) Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 14: India: Pan Masala (with Tobacco) Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 15: India: Pan Masala (Plain) Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 16: India: Pan Masala (Plain) Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 17: India: Pan Masala (Flavored) Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 18: India: Pan Masala (Flavored) Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 19: India: Pan Masala (Other Types) Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 20: India: Pan Masala (Other Types) Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 21: India: Pan Masala (Premium) Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 22: India: Pan Masala (Premium) Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 23: India: Pan Masala (Non-Premium) Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 24: India: Pan Masala (Non-Premium) Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 25: India: Pan Masala (in Pouch Packaging) Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 26: India: Pan Masala (in Pouch Packaging) Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 27: India: Pan Masala (in Can Packaging) Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 28: India: Pan Masala (in Can Packaging) Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 29: India: Pan Masala (Other Packaging Types) Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 30: India: Pan Masala (Other Packaging Types) Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 31: Uttar Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 32: Uttar Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 33: Bihar: Pan Masala Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 34: Bihar: Pan Masala Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 35: Maharashtra: Pan Masala Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 36: Maharashtra: Pan Masala Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 37: Madhya Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 38: Madhya Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 39: Odisha: Pan Masala Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 40: Odisha: Pan Masala Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 41: Jharkhand: Pan Masala Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 42: Jharkhand: Pan Masala Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 43: Delhi: Pan Masala Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 44: Delhi: Pan Masala Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 45: Others: Pan Masala Market: Value Trends (in INR Crores), 2019 & 2024
- Figure 46: Others: Pan Masala Market Forecast: Value Trends (in INR Crores), 2025-2033
- Figure 47: Pan Masala Manufacturing: Detailed Process Flow
- Figure 48: Pan Masala (Flavored) Manufacturing Process: Conversion Rate of Feedstocks
- Figure 49: Pan Masala Manufacturing: Breakup of Capital Costs (in %)
- Figure 50: Pan Masala Industry: Profit Margins at Various Levels of the Supply Chain
- Figure 51: Pan Masala Production: Manufacturing Cost Breakup (in %)
List of Tables
- Table 1: India: Pan Masala Market: Key Industry Highlights, 2024 and 2033
- Table 2: India: Pan Masala Market Forecast: Breakup by State (in INR Crores), 2025-2033
- Table 3: India: Pan Masala Market Forecast: Breakup by Type (in INR Crores), 2025-2033
- Table 4: India: Pan Masala Market Forecast: Breakup by Price (in INR Crores), 2025-2033
- Table 5: India: Pan Masala Market Forecast: Breakup by Packaging (in INR Crores), 2025-2033
- Table 6: India: Pan Masala Manufacturing: Key Ingredients used by Major Manufacturers
- Table 7: Pan Masala Manufacturing Plant: Rental Costs (in INR)
- Table 8: Pan Masala Manufacturing Plant: Costs Related to Civil Works (in INR)
- Table 9: Pan Masala Manufacturing Plant: Costs Related to Machinery (in INR)
- Table 10: Pan Masala Manufacturing Plant: Raw Material Requirements (in Tons/Year)
- Table 11: Pan Masala Manufacturing Plant: Costs Related to Utilities (in INR)
- Table 12: Pan Masala Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
- Table 13: Pan Masala Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
- Table 14: Details of Financial Assistance Offered by Financial Institutions
- Table 15: Pan Masala Manufacturing Plant: Capital Costs (in INR)
- Table 16: Pan Masala Manufacturing Plant: Techno-Economic Parameters
- Table 17: Pan Masala Manufacturing Plant: Taxation and Depreciation
- Table 18: Pan Masala Manufacturing Plant: Income Projections (in INR)
- Table 19: Pan Masala Manufacturing Plant: Expenditure Projections (in INR)
- Table 20: Pan Masala Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
- Table 21: Pan Masala Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
- Table 22: Pan Masala Manufacturing Plant: Profit and Loss Account
- Table 23: Pan Masala Packaging Machines: Capacity Determination Rules (No. of Pouches per Packing Machine per Month)
- Table 24: Pan Masala Packaging Machines: Rules for Duty Collection (In INR for Per Packing Machine per Month)
- Table 25: Procedures, Times and Associated Costs to Set-Up a Manufacturing Plant
