PUBLISHER: IMARC | PRODUCT CODE: 1754239
PUBLISHER: IMARC | PRODUCT CODE: 1754239
The Indian biodegradable sanitary napkin market size was valued at USD 29.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 234.5 Million by 2033, exhibiting a CAGR of 25.9% from 2025-2033. Maharashtra currently dominates the market. The market is primarily driven by rise in consumer awareness of sustainability, supportive government initiatives promoting eco-friendly alternatives, and continual innovation in materials and product design, with companies leading in sustainable menstrual care solutions.
Biodegradable sanitary napkin is a feminine hygiene product designed to break down naturally and decompose without leaving any harmful residue in the environment. It is made from materials, such as corn starch, banana, organic cotton, bamboo, or other plant-based fibers. It minimizes the amount of waste that ends up in oceans and landfills, which help lessen pollution and protect wildlife. It is designed to be comfortable and absorbent and provide women protection from stains and inconvenience. It is also free from harmful chemicals and synthetic materials that can cause irritation or allergic reactions to women. It is available in slender, overnight, and scented variants that differ as per sizes, shapes, and absorbent capacities.
Increasing concerns among women about personal health and hygiene represent one of the major factors driving the demand for biodegradable sanitary napkins in India. Moreover, several initiatives are being undertaken by the Government of India (GoI) and non-governmental organizations (NGOs) to spread awareness about the benefits of using hygiene products, such as biodegradable sanitary napkins, among the underprivileged and rural women population. Besides this, the growing working women population and inflating disposable income levels are catalyzing the demand for premium biodegradable sanitary napkins with enhanced comfort and durability. In addition, key manufacturers are focusing on investing in promotional activities, such as celebrity endorsements, banners, television advertisements, and social media campaigns, to improve their existing sales and profitability. They are also investing in research and development (R&D) to upgrade their manufacturing technology to launch higher quality biodegradable sanitary napkins that absorb liquid faster, prevent leakage, and reduce irritation. Apart from this, there is an increase in the number of online retail platforms that offer biodegradable sanitary napkins at affordable rates and with easy availability through the comforts of the home. This, coupled with considerable growth in the pharmaceutical and e-commerce industries, is favoring the growth of the market in the country. Furthermore, the rising adoption of biodegradable sanitary napkins to minimize carbon footprints due to the growing environmental concerns is influencing the market positively.