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PUBLISHER: IMARC | PRODUCT CODE: 1820081
PUBLISHER: IMARC | PRODUCT CODE: 1820081
Teeth Whitening Products Market Report by Product, Type (Bleaching Agents, Non-Bleaching Agents ), End User, Distribution Channel, and Region 2025-2033
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PAGES: 146 Pages
DELIVERY TIME: 2-3 business days
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The global teeth whitening products market size reached USD 6.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033.
Teeth whitening products refer to various chemical products used for restoring the natural shade of the teeth or whiten the tooth enamel. Surface whiteners, toothpastes, strips, gels, rinses, paint-on films, dental scalers, chewing gums, and whitening kits are some of the most commonly used teeth whitening products. They are usually manufactured using chlorine and bleaches and assist in removing the surface stains chemically or physically to change the color of the teeth. They are also effective in removing the traces of tobacco, caffeine and other contaminants that permanently discolor or damage the teeth.
The rising consciousness regarding oral hygiene among the masses represents one of the key factors driving the growth of the market. With the rising consumption of tea, coffee, tobacco and alcoholic beverages, consumers across the globe are increasingly experiencing discoloration of teeth and other tooth-related problems. This has driven the demand for cosmetic dentistry and teeth whitening products for self-grooming and maintaining the overall aesthetics. Additionally, various product innovations, such as the development of natural and herbal variants with instant results, are acting as other growth-inducing factors. These products do not consist of coarse abrasives and have negligible long-term effects on the teeth with therapeutic benefits. In line with this, aggressive promotional activities by product manufacturers and the easy product availability through proliferating e-commerce retail channels are also contributing to the market growth. Other factors, including the convenient availability of over the counter (OTC) teeth whitening products, along with rising expenditure capacities of the consumers, are anticipated to drive the market further.
Key Market Segmentation:
Breakup by Product:
- Whitening Toothpaste
- Whitening Strips and Gels
- Whitening Rinses
- Others
Breakup by Type:
- Bleaching Agents
- Non-Bleaching Agents (Surface Cleaners)
Breakup by End User:
- Dentists
- Home Users
Breakup by Distribution Channel:
- Online
- Offline
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson & Johnson, Procter & Gamble Company, Unilever Plc and W&H (UK) Ltd.
Key Questions Answered in This Report
- 1.How big is the global teeth whitening products market?
- 2.What is the expected growth rate of the global teeth whitening products market during 2025-2033?
- 3.What are the key factors driving the global teeth whitening products market?
- 4.What has been the impact of COVID-19 on the global teeth whitening products market?
- 5.What is the breakup of the global teeth whitening products market based on the product?
- 6.What is the breakup of the global teeth whitening products market based on the type?
- 7.What is the breakup of the global teeth whitening products market based on the distribution channel?
- 8.What are the key regions in the global teeth whitening products market?
- 9.Who are the key players/companies in the global teeth whitening products market?
Product Code: SR112025A3114
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Teeth Whitening Products Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product
- 6.1 Whitening Toothpaste
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Whitening Strips and Gels
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Whitening Rinses
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
7 Market Breakup by Type
- 7.1 Bleaching Agents
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Non-Bleaching Agents (Surface Cleaners)
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by End User
- 8.1 Dentists
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Home Users
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Distribution Channel
- 9.1 Online
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Offline
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Church & Dwight Co. Inc.
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 Financials
- 15.3.1.4 SWOT Analysis
- 15.3.2 Colgate-Palmolive Company
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.2.3 Financials
- 15.3.2.4 SWOT Analysis
- 15.3.3 Den-Mat Holdings LLC
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Dr. Fresh LLC (High Ridge Brands Co.)
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 GlaxoSmithKline Plc
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.5.3 Financials
- 15.3.5.4 SWOT Analysis
- 15.3.6 Henkel AG & Co. KGaA
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 Johnson & Johnson
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.7.4 SWOT Analysis
- 15.3.8 Procter & Gamble Company
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 Financials
- 15.3.8.4 SWOT Analysis
- 15.3.9 Unilever Plc
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.10 W&H (UK) Ltd.
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.10.3 Financials
- 15.3.1 Church & Dwight Co. Inc.
Product Code: SR112025A3114
List of Figures
- Figure 1: Global: Teeth Whitening Products Market: Major Drivers and Challenges
- Figure 2: Global: Teeth Whitening Products Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Teeth Whitening Products Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 4: Global: Teeth Whitening Products Market: Breakup by Product (in %), 2024
- Figure 5: Global: Teeth Whitening Products Market: Breakup by Type (in %), 2024
- Figure 6: Global: Teeth Whitening Products Market: Breakup by End User (in %), 2024
- Figure 7: Global: Teeth Whitening Products Market: Breakup by Distribution Channel (in %), 2024
- Figure 8: Global: Teeth Whitening Products Market: Breakup by Region (in %), 2024
- Figure 9: Global: Teeth Whitening Products (Whitening Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 10: Global: Teeth Whitening Products (Whitening Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 11: Global: Teeth Whitening Products (Whitening Strips and Gels) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 12: Global: Teeth Whitening Products (Whitening Strips and Gels) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 13: Global: Teeth Whitening Products (Whitening Rinses) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 14: Global: Teeth Whitening Products (Whitening Rinses) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 15: Global: Teeth Whitening Products (Others) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 16: Global: Teeth Whitening Products (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 17: Global: Teeth Whitening Products (Bleaching Agents) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 18: Global: Teeth Whitening Products (Bleaching Agents) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 19: Global: Teeth Whitening Products (Non-Bleaching Agents (Surface Cleaners)) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 20: Global: Teeth Whitening Products (Non-Bleaching Agents (Surface Cleaners)) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 21: Global: Teeth Whitening Products (Dentists) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 22: Global: Teeth Whitening Products (Dentists) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 23: Global: Teeth Whitening Products (Home Users) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 24: Global: Teeth Whitening Products (Home Users) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 25: Global: Teeth Whitening Products (Online) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 26: Global: Teeth Whitening Products (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 27: Global: Teeth Whitening Products (Offline) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 28: Global: Teeth Whitening Products (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 29: North America: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 30: North America: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 31: United States: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 32: United States: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 33: Canada: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 34: Canada: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 35: Asia-Pacific: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 36: Asia-Pacific: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 37: China: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 38: China: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 39: Japan: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 40: Japan: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 41: India: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 42: India: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 43: South Korea: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 44: South Korea: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 45: Australia: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 46: Australia: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 47: Indonesia: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 48: Indonesia: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 49: Others: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 50: Others: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 51: Europe: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 52: Europe: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 53: Germany: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 54: Germany: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 55: France: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 56: France: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 57: United Kingdom: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 58: United Kingdom: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 59: Italy: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 60: Italy: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 61: Spain: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 62: Spain: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 63: Russia: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 64: Russia: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 65: Others: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 66: Others: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 67: Latin America: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 68: Latin America: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 69: Brazil: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 70: Brazil: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 71: Mexico: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 72: Mexico: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 73: Others: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 74: Others: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 75: Middle East and Africa: Teeth Whitening Products Market: Sales Value (in Million USD), 2019 & 2024
- Figure 76: Middle East and Africa: Teeth Whitening Products Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 77: Middle East and Africa: Teeth Whitening Products Market: Breakup by Country (in %), 2024
- Figure 78: Global: Teeth Whitening Products Industry: SWOT Analysis
- Figure 79: Global: Teeth Whitening Products Industry: Value Chain Analysis
- Figure 80: Global: Teeth Whitening Products Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Teeth Whitening Products Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Teeth Whitening Products Market Forecast: Breakup by Product (in Million USD), 2025-2033
- Table 3: Global: Teeth Whitening Products Market Forecast: Breakup by Type (in Million USD), 2025-2033
- Table 4: Global: Teeth Whitening Products Market Forecast: Breakup by End User (in Million USD), 2025-2033
- Table 5: Global: Teeth Whitening Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 6: Global: Teeth Whitening Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 7: Global: Teeth Whitening Products Market: Competitive Structure
- Table 8: Global: Teeth Whitening Products Market: Key Players
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