PUBLISHER: IMARC | PRODUCT CODE: 1820307
PUBLISHER: IMARC | PRODUCT CODE: 1820307
The global sheet face mask market size reached USD 413.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 747.5 Million by 2033, exhibiting a growth rate (CAGR) of 6.47% during 2025-2033.
Sheet face masks are easy-to-use skincare products made using different types of gels, fibers, and papers. They are soaked in essences containing beneficial ingredients, such as hyaluronic acid, vitamins, and aloe vera. At present, several manufacturers are introducing sheet masks made with soft, natural and comfortable fabric as well as innovative ingredients like pearl, seaweed, watermelon, bee venom, and snail extracts for additional skin benefits. These manufacturers are also offering product variants that are suitable for a particular skin type or concern. This, in confluence with the growing awareness among individuals about personal appearance, is driving the demand for sheet face masks around the world.
Several benefits provided by sheet face masks, such as hydration, removing impurities, detoxifying skin, and restoring radiance and glow, represent one of the significant factors bolstering the market growth. Moreover, the emerging on-the-go skincare trend is driving the demand for sheet face masks that are convenient and can be used while traveling. Apart from this, the leading market players are offering personalized sheet face masks after analyzing the skin with an advanced system. They are also manufacturing innovative masks from renewable materials. For instance, Johnson & Johnson Consumer Inc., a US-based skincare company, is focusing on developing single-use hydrogel sheet masks that contain active ingredients and hydrogel made from locust beans and red seaweed and offer nonwoven support for fit and comfort. In addition to this, key players are considerably investing in international celebrity endorsements for sheet face masks. They are relying on social media platforms and over-the-top (OTT) media services to promote their products, which is resulting in their increasing sales through online distribution channels across the globe.
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amorepacific Corporation, Beiersdorf AG, Guerlain (LVMH Moet Hennessy - Louis Vuitton), Kracie Holdings Ltd. (Hoyu Co. Ltd.), L'Oreal S.A., Neutrogena Corporation (Johnson & Johnson), Procter & Gamble Company, Shiseido Company Limited, The Estee Lauder Companies Inc, The Himalaya Drug Company (Himalaya Global Holdings Ltd.), Topix Pharmaceuticals Inc. and Unilever plc.