Japan Gym Equipment Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Buyer Type, and Region, 2026-2034

Description

The Japan gym equipment market size reached USD 1,232.8 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 2,412.0 Million by 2034, exhibiting a growth rate (CAGR) of 7.74% during 2026-2034. At present, with the opening of fitness centers in urban and suburban locations, there is an increasing demand for treadmills, free weights, and weight machines to cater to various workout preferences. Besides this, rising influence of social media platforms is contributing to the expansion of the Japan gym equipment market share.

apan Gym Equipment Market Trends:

Expansion of fitness centers

The expansion of fitness centers is positively influencing the market in Japan. The Yano Research Institute reported that as of August 2024, Japan had 12,543 fitness centers. As fitness centers are opening across urban and suburban areas, there is a growing need for ellipticals, weight machines, and free weights to meet diverse workout preferences. These centers aim to attract a broad customer base, including young adults, professionals, and older adults, all of whom require different types of gym equipment for cardio, strength training, and flexibility exercises. The rising popularity of specialized fitness formats like functional training, spinning, and circuit workouts is further driving the demand for customized and technologically advanced machines. Fitness centers also focus on offering smart and connected equipment with tracking and digital workout features to enhance user experience. The growing interest in health and wellness, along with lifestyle changes, is motivating individuals to seek professional workout environments, leading to higher memberships and equipment usage. Additionally, competitiveness among gyms to provide the latest and most efficient equipment facilitates frequent upgrades and replacements. This continuous cycle of demand from new and existing gyms is supporting the consistent growth of the market across Japan.

Rising impact of social media

Increasing influence of social media is impelling the Japan gym equipment market growth. With the increasing use of social media platforms, people are influenced by new fitness trends. According to industry reports, by March 2024, approximately 96 Million individuals, around 78.1% of the entire population, were expected to engage with social media. Social media platforms feature countless fitness influencers who showcase home workouts, gym routines, and personal fitness transformations. These posts inspire many people, especially younger audiences, to invest in gym equipment to replicate similar exercises at home or in private studios. Visual content that highlights effective utilization of treadmills, resistance bands, weights, and other gear encourages users to purchase similar products. Fitness challenges, live workout sessions, and equipment reviews shared online build trust in specific brands and increase user engagement. Moreover, influencers are partnering with fitness equipment companies for promotions, boosting visibility and demand. Social media also helps spread awareness about new fitness technologies and compact home-friendly machines, aligning with the needs of urban Japanese users.

Japan Gym Equipment Market Segmentation:

Product Type Insights:

Cardiovascular Machines
Strength Training Equipment
Plate Loaded Equipment
Ground Base Equipment
Standalone Equipment
Heavy Duty Elite Racks
Benches
Olympic Bars and Collars
Dumbbells and Kettlebells

Distribution Channel Insights:

Specialty Stores
Online Retail
Sport Stores
Others

Buyer Type Insights:

Individual
Institution
Promotion
Regional Insights
Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan gym equipment market performed so far and how will it perform in the coming years?
What is the breakup of the Japan gym equipment market on the basis of product type?
What is the breakup of the Japan gym equipment market on the basis of distribution channel?
What is the breakup of the Japan gym equipment market on the basis of buyer type?
What is the breakup of the Japan gym equipment market on the basis of region?
What are the various stages in the value chain of the Japan gym equipment market?
What are the key driving factors and challenges in the Japan gym equipment market?
What is the structure of the Japan gym equipment market and who are the key players?
What is the degree of competition in the Japan gym equipment market?

Product Code: SR112025A36505

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Gym Equipment Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Gym Equipment Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Gym Equipment Market - Breakup by Product Type

6.1 Cardiovascular Machines
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Strength Training Equipment
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Plate Loaded Equipment
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Ground Base Equipment
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Standalone Equipment
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2020-2025)
- 6.5.3 Market Forecast (2026-2034)
6.6 Heavy Duty Elite Racks
- 6.6.1 Overview
- 6.6.2 Historical and Current Market Trends (2020-2025)
- 6.6.3 Market Forecast (2026-2034)
6.7 Benches
- 6.7.1 Overview
- 6.7.2 Historical and Current Market Trends (2020-2025)
- 6.7.3 Market Forecast (2026-2034)
6.8 Olympic Bars and Collars
- 6.8.1 Overview
- 6.8.2 Historical and Current Market Trends (2020-2025)
- 6.8.3 Market Forecast (2026-2034)
6.9 Dumbbells and Kettlebells
- 6.9.1 Overview
- 6.9.2 Historical and Current Market Trends (2020-2025)
- 6.9.3 Market Forecast (2026-2034)

7 Japan Gym Equipment Market - Breakup by Distribution Channel

7.1 Specialty Stores
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Online Retail
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Sport Stores
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Others
- 7.4.1 Historical and Current Market Trends (2020-2025)
- 7.4.2 Market Forecast (2026-2034)

8 Japan Gym Equipment Market - Breakup by Buyer Type

8.1 Individual
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Institution
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Promotion
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)

9 Japan Gym Equipment Market - Breakup by Region

9.1 Kanto Region
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Breakup by Product Type
- 9.1.4 Market Breakup by Distribution Channel
- 9.1.5 Market Breakup by Buyer Type
- 9.1.6 Key Players
- 9.1.7 Market Forecast (2026-2034)
9.2 Kansai/Kinki Region
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Breakup by Product Type
- 9.2.4 Market Breakup by Distribution Channel
- 9.2.5 Market Breakup by Buyer Type
- 9.2.6 Key Players
- 9.2.7 Market Forecast (2026-2034)
9.3 Central/ Chubu Region
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Breakup by Product Type
- 9.3.4 Market Breakup by Distribution Channel
- 9.3.5 Market Breakup by Buyer Type
- 9.3.6 Key Players
- 9.3.7 Market Forecast (2026-2034)
9.4 Kyushu-Okinawa Region
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Breakup by Product Type
- 9.4.4 Market Breakup by Distribution Channel
- 9.4.5 Market Breakup by Buyer Type
- 9.4.6 Key Players
- 9.4.7 Market Forecast (2026-2034)
9.5 Tohoku Region
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2020-2025)
- 9.5.3 Market Breakup by Product Type
- 9.5.4 Market Breakup by Distribution Channel
- 9.5.5 Market Breakup by Buyer Type
- 9.5.6 Key Players
- 9.5.7 Market Forecast (2026-2034)
9.6 Chugoku Region
- 9.6.1 Overview
- 9.6.2 Historical and Current Market Trends (2020-2025)
- 9.6.3 Market Breakup by Product Type
- 9.6.4 Market Breakup by Distribution Channel
- 9.6.5 Market Breakup by Buyer Type
- 9.6.6 Key Players
- 9.6.7 Market Forecast (2026-2034)
9.7 Hokkaido Region
- 9.7.1 Overview
- 9.7.2 Historical and Current Market Trends (2020-2025)
- 9.7.3 Market Breakup by Product Type
- 9.7.4 Market Breakup by Distribution Channel
- 9.7.5 Market Breakup by Buyer Type
- 9.7.6 Key Players
- 9.7.7 Market Forecast (2026-2034)
9.8 Shikoku Region
- 9.8.1 Overview
- 9.8.2 Historical and Current Market Trends (2020-2025)
- 9.8.3 Market Breakup by Product Type
- 9.8.4 Market Breakup by Distribution Channel
- 9.8.5 Market Breakup by Buyer Type
- 9.8.6 Key Players
- 9.8.7 Market Forecast (2026-2034)

10 Japan Gym Equipment Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Products Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Products Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Products Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Products Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Products Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Gym Equipment Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis