Japan Sports and Fitness Goods Market Size, Share, Trends and Forecast by Product Type, Fitness Goods, Cardiovascular Training Goods, End Use, and Region, 2026-2034

Description

The Japan sports and fitness goods market size reached USD 4,488.5 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 7,481.5 Million by 2034 , exhibiting a growth rate (CAGR) of 5.84% during 2026-2034 . The market is fueled by rising health awareness and increasing demand for in-home workouts. Advancements in fitness wearables and equipment, combined with government efforts to encourage physical exercise and growth in e-commerce also enhances access and consumer participation around the country.

JAPAN SPORTS AND FITNESS GOODS MARKET TRENDS:

Growth of IoT and Smart Fitness Equipment

The Japan sports and fitness equipment market share is witnessing a dramatic shift toward IoT-enabled and intelligent devices, supported by technological advancement and consumer interest in personalized fitness experiences. This shift is boosted by the popularity of smart treadmills, network-enabled exercise bicycles, and AI-powered strength training devices. The devices offer features like real-time performance tracking, virtual training, and mobile app connectivity, ensuring the greatest level of user interest and encouragement. The convenience of working out at home, along with the ability to monitor progress remotely, appeals to Japan's tech-savvy and busy individuals who lack the time for gym visits. The trend is supported by the increased adoption of wearable fitness trackers and the growing popularity of fitness applications, which provide users with extensive health data and personalized workout plans.

To get more information on this market Request Sample

Resurgence of Outdoor and Recreational Sports

Following the worldwide pandemic, there has been increased development in outdoor and leisure sporting activities, further driving Japan sports and fitness goods market growth. Activities like cycling, fishing, and golf are increasingly becoming popular among people enjoying nature for health and recreation, with the renewed interest spurred by numerous factors, including government encouragement of healthy living and removal of COVID-19 lockdowns. Manufacturers have responded to the demand by introducing new products designed for such activities, including light and handy equipment, green gear, and performance- and comfort-optimized clothing. Although this shift towards outdoor sport is re-stimulating traditional markets, it is also creating new opportunities for brands to engage with consumers seeking active and healthy lifestyles.

E-Commerce and Digital Transformation in Fitness Retail

The Japan sports and fitness goods market outlook is influenced by rapid digital transformation and the importance of e-commerce in retail. According to the IMARC Group, the Japan e-commerce market size reached USD 258.0 Billion in 2024, and is further expected to reach USD 692.8 Billion by 2033, exhibiting a growth rate (CAGR) of 11.02% during 2025-2033. Hence, e-commerce fitness equipment sales have grown exponentially, driven by the convenience of home delivery and ease of product comparison. Virtual try-on, detailed product demonstration, and customer review websites are making the online shopping experiences more appealing to consumers. Moreover, the application of augmented reality (AR) and virtual reality (VR) technology in digital platforms is providing engaging experiences, allowing customers to visualize products in actual settings before making a purchase. This shift to digital channels is revolutionizing the retail industry, compelling traditional stores to adapt by enhancing their digital presence and offering omnichannel services to cater to the evolving demands of customers.

JAPAN SPORTS AND FITNESS GOODS MARKET SEGMENTATION:

Product Type Insights:

Balls
Fitness Goods
Adventure Sports
Golf Goods
Others
Balls
Fitness Goods
Adventure Sports
Golf Goods
Others

Fitness Goods Insights:

Cardiovascular Training Goods
Strength Training Goods
Cardiovascular Training Goods
Strength Training Goods

Cardiovascular Training Goods Insights:

Treadmills
Stationary Bikes
Rowing Machines
Ellipticals
Others
Treadmills
Stationary Bikes
Rowing Machines
Ellipticals
Others

End Use Insights:

Access the comprehensive market breakdown Request Sample
Health Clubs/Gyms
Home Consumers
Hotels and Corporate Offices
Hospitals, Medical Centers and Public Institutions
Others
Health Clubs/Gyms
Home Consumers
Hotels and Corporate Offices
Hospitals, Medical Centers and Public Institutions
Others

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central /Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central /Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central /Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan sports and fitness goods market performed so far and how will it perform in the coming years?
What is the breakup of the Japan sports and fitness goods market on the basis of product type?
What is the breakup of the Japan sports and fitness goods market on the basis of fitness goods?
What is the breakup of the Japan sports and fitness goods market on the basis of cardiovascular training goods?
What is the breakup of the Japan sports and fitness goods market on the basis of end use?
What is the breakup of the Japan sports and fitness goods market on the basis of region?
What are the various stages in the value chain of the Japan sports and fitness goods market?
What are the key driving factors and challenges in the Japan sports and fitness goods market?
What is the structure of the Japan sports and fitness goods market and who are the key players?
What is the degree of competition in the Japan sports and fitness goods market?

Product Code: SR112026A32923

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sports and Fitness Goods Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sports and Fitness Goods Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Sports and Fitness Goods Market - Breakup by Product Type

6.1 Balls
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Fitness Goods
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Adventure Sports
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Golf Goods
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2020-2025)
- 6.5.2 Market Forecast (2026-2034)

7 Japan Sports and Fitness Goods Market - Breakup by Fitness Goods

7.1 Cardiovascular Training Goods
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Strength Training Goods
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)

8 Japan Sports and Fitness Goods Market - Breakup by Cardiovascular Training Goods

8.1 Treadmills
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Stationary Bikes
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Rowing Machines
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)
8.4 Ellipticals
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Forecast (2026-2034)
8.5 Others
- 8.5.1 Historical and Current Market Trends (2020-2025)
- 8.5.2 Market Forecast (2026-2034)

9 Japan Sports and Fitness Goods Market - Breakup by End Use

9.1 Health Clubs/Gyms
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Home Consumers
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)
9.3 Hotels and Corporate Offices
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Forecast (2026-2034)
9.4 Hospitals, Medical Centers and Public Institutions
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Forecast (2026-2034)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2020-2025)
- 9.5.2 Market Forecast (2026-2034)

10 Japan Sports and Fitness Goods Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Product Type
- 10.1.4 Market Breakup by Fitness Goods
- 10.1.5 Market Breakup by Cardiovascular Training Goods
- 10.1.6 Market Breakup by End Use
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Product Type
- 10.2.4 Market Breakup by Fitness Goods
- 10.2.5 Market Breakup by Cardiovascular Training Goods
- 10.2.6 Market Breakup by End Use
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Product Type
- 10.3.4 Market Breakup by Fitness Goods
- 10.3.5 Market Breakup by Cardiovascular Training Goods
- 10.3.6 Market Breakup by End Use
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Product Type
- 10.4.4 Market Breakup by Fitness Goods
- 10.4.5 Market Breakup by Cardiovascular Training Goods
- 10.4.6 Market Breakup by End Use
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Product Type
- 10.5.4 Market Breakup by Fitness Goods
- 10.5.5 Market Breakup by Cardiovascular Training Goods
- 10.5.6 Market Breakup by End Use
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Product Type
- 10.6.4 Market Breakup by Fitness Goods
- 10.6.5 Market Breakup by Cardiovascular Training Goods
- 10.6.6 Market Breakup by End Use
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Product Type
- 10.7.4 Market Breakup by Fitness Goods
- 10.7.5 Market Breakup by Cardiovascular Training Goods
- 10.7.6 Market Breakup by End Use
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Product Type
- 10.8.4 Market Breakup by Fitness Goods
- 10.8.5 Market Breakup by Cardiovascular Training Goods
- 10.8.6 Market Breakup by End Use
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Sports and Fitness Goods Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Services Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Services Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Services Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Services Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Services Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Sports and Fitness Goods Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis