Japan Massage Chair Market Size, Share, Trends and Forecast by Type, Product Type, Distribution Channel, End-Use, and Region, 2026-2034

Description

The Japan massage chair market size reached USD 241.4 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 372.2 Million by 2034 , exhibiting a growth rate (CAGR) of 4.93% during 2026-2034 . The market is driven by an aging population seeking pain relief, rising health awareness, and tech advancements including AI and IoT in smart chairs. Urbanization enhances demand for compact designs, while increasing disposable incomes and wellness trends further propel growth. Government support for healthcare products is also expanding the Japan massage chair market share.

JAPAN MASSAGE CHAIR MARKET TRENDS:

Growing Demand for Smart and Connected Massage Chairs

The market is experiencing a rise in demand for smart and connected models, driven by advancements in technology and increasing consumer preference for convenience. Modern massage chairs now integrate AI, IoT, and app-based controls, allowing users to customize sessions via smartphones or voice assistants. Features including body scanning, posture detection, and personalized massage programs enhance user experience, making these chairs more appealing to tech-savvy consumers. Additionally, some high-end models offer health monitoring, tracking metrics such as heart rate and stress levels, aligning with Japan's growing wellness trends. The aging population is further supporting the Japan massage chair market growth, as elderly consumers seek therapeutic solutions for pain relief and mobility improvement. Japan's elderly population has reached 36.25 million, or 29.3% of the population, punctuating a finding that the number is expected to jump to 34.8% by 2040. There are more than 9.1 million older adults who are still working, and hence the need for wellness and comfort products is growing. The aging population presents a valuable opening for the aid massage chair industry in Japan, catering to seniors' health and leisure needs during this demographic shift. Companies are investing in R&D to incorporate AI-driven adjustments and cloud-based updates, ensuring long-term usability. As smart home ecosystems expand, massage chairs with seamless connectivity are expected to dominate the market, appealing to both younger and older demographics seeking high-tech relaxation solutions.

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Integration of Eco-Friendly and Sustainable Materials

Sustainability is becoming a key trend in the market, with manufacturers increasingly using eco-friendly materials such as recycled metals, biodegradable fabrics, and energy-efficient components. A recent industry report highlights progress in emissions and waste reduction, with greenhouse gas emissions down 19% since 2013 and a municipal waste level two-thirds lower than the OECD average. However, Japan is facing growing pressure to phase out fossil fuels and improve recycling, especially plastics, to meet its target of net zero by 2050. Such essential changes provide new avenues for Japan's massage chair industry to use eco-friendly materials and contribute to the nation's sustainability goals as well. Environmentally conscious consumers are driving demand for products that align with Japan's carbon-neutral goals. Brands are also adopting sustainable production practices, including reduced packaging waste and energy-saving modes in chair operations. Some high-end models now feature solar-powered options or low-energy consumption motors, appealing to green-minded buyers. Government incentives for eco-friendly products further support this shift. As corporate social responsibility gains importance, companies that prioritize sustainability in design and manufacturing are likely to gain a competitive edge, creating a positive Japan massage chair market outlook.

JAPAN MASSAGE CHAIR MARKET SEGMENTATION:

Type Insights:

Conventional
Robotic
Conventional
Robotic

Product Type Insights:

Inversion Massage Chairs
Zero Gravity Massage Chairs
Targeted Massage Products
Others
Inversion Massage Chairs
Zero Gravity Massage Chairs
Targeted Massage Products
Others

End-Use Insights:

Commercial
Residential
Commercial
Residential

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan massage chair market performed so far and how will it perform in the coming years?
What is the breakup of the Japan massage chair market on the basis of type?
What is the breakup of the Japan massage chair market on the basis of product type?
What is the breakup of the Japan massage chair market on the basis of distribution channel?
What is the breakup of the Japan massage chair market on the basis of end-use?
What is the breakup of the Japan massage chair market on the basis of region?
What are the various stages in the value chain of the Japan massage chair market?
What are the key driving factors and challenges in the Japan massage chair?
What is the structure of the Japan massage chair market and who are the key players?
What is the degree of competition in the Japan massage chair market?

Product Code: SR112026A32457

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Massage Chair Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Massage Chair Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Massage Chair Market - Breakup by Type

6.1 Conventional
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Robotic
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)

7 Japan Massage Chair Market - Breakup by Product Type

7.1 Inversion Massage Chairs
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Zero Gravity Massage Chairs
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Targeted Massage Products
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Others
- 7.4.1 Historical and Current Market Trends (2020-2025)
- 7.4.2 Market Forecast (2026-2034)

8 Japan Massage Chair Market - Breakup by Distribution Channel

8.1 Specialty Stores
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Online
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Supermarkets and Hypermarkets
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)
8.4 Others
- 8.4.1 Historical and Current Market Trends (2020-2025)
- 8.4.2 Market Forecast (2026-2034)

9 Japan Massage Chair Market - Breakup by End-Use

9.1 Commercial
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Residential
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)

10 Japan Massage Chair Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Type
- 10.1.4 Market Breakup by Product Type
- 10.1.5 Market Breakup by Distribution Channel
- 10.1.6 Market Breakup by End-Use
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Type
- 10.2.4 Market Breakup by Product Type
- 10.2.5 Market Breakup by Distribution Channel
- 10.2.6 Market Breakup by End-Use
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Type
- 10.3.4 Market Breakup by Product Type
- 10.3.5 Market Breakup by Distribution Channel
- 10.3.6 Market Breakup by End-Use
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Type
- 10.4.4 Market Breakup by Product Type
- 10.4.5 Market Breakup by Distribution Channel
- 10.4.6 Market Breakup by End-Use
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Type
- 10.5.4 Market Breakup by Product Type
- 10.5.5 Market Breakup by Distribution Channel
- 10.5.6 Market Breakup by End-Use
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Type
- 10.6.4 Market Breakup by Product Type
- 10.6.5 Market Breakup by Distribution Channel
- 10.6.6 Market Breakup by End-Use
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Type
- 10.7.4 Market Breakup by Product Type
- 10.7.5 Market Breakup by Distribution Channel
- 10.7.6 Market Breakup by End-Use
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Type
- 10.8.4 Market Breakup by Product Type
- 10.8.5 Market Breakup by Distribution Channel
- 10.8.6 Market Breakup by End-Use
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Massage Chair Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Products Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Products Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Products Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Products Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Products Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Massage Chair Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis