Japan Home Improvement Services Market Size, Share, Trends and Forecast by Type, Buyers Age, City Type, and Region, 2026-2034

Description

The Japan home improvement services market size reached USD 22.8 Billion in 2025 . Looking forward, IMARC Group expects the market to reach USD 32.9 Billion by 2034, exhibiting a growth rate (CAGR) of 4.17 % during 2026-2034 . Japan's home improvement services market is being driven by an aging housing stock requiring modernization, rising demand for earthquake-resistant structures, lifestyle changes fueled by remote working, growing interest in smart and energy-efficient homes, and government incentives promoting renovation over demolition to combat the increasing number of vacant and deteriorating residential properties.

JAPAN HOME IMPROVEMENT SERVICES MARKET TRENDS:

Aging Housing Stock and Infrastructure Modernization

Among the most significant factors bolstering Japan's home improvement services market is the aging state of the nation's housing and urban infrastructure. Based on Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) statistics, more than 35% of Japanese residential homes are over 30 years old. A majority of these old buildings were constructed during Japan's economic boom of the post-WW2 period, the 1960s to the 1980s, where the emphasis tended to be more on quantity at the expense of long-term lifespan or energy conservation. These aging buildings now need massive overhauling to pass contemporary safety measures, enhance insulation, and accommodate existing technologies. In addition, Japan is situated in a seismically active region, requiring frequent seismic retrofitting and structural strengthening to shield against earthquakes. The government has encouraged these upgrades actively through subsidies and policy support, which encourage homeowners to make structural improvements. Moreover, old plumbing, electrical systems, and inadequate insulation have led homeowners to look for new upgrades for efficiency and safety. This requirement to refurbish and retrofit existing homes-short of actually demolishing them-has strongly fueled the demand for professional home improvement services, such as roofing, foundation repair, energy system replacement, and overall remodeling.

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Changing Lifestyles and the Rise of Remote Work

Another significant driver of the Japanese home improvement services market is the dramatic change in lifestyle induced by the growth of remote working and evolving domestic demands. The COVID-19 pandemic was a key driver in accelerating telecommuting behavior across Japan with government and private sector support fueling flexible working patterns. Even after the pandemic, several firms have continued with hybrid work arrangements, resulting in a continued demand for functional and comfortable home office environments. This shift has encouraged homeowners to opt for bespoke and ergonomic interiors, fueling demand for services like bespoke cabinetry, workspace design, lighting solutions, and soundproofing. In addition, multi-purpose rooms are currently popular-living rooms that serve as study spaces, or spare rooms converted into gym areas or hobby rooms. Japanese consumers are also extensively adopting minimalist and wellness-oriented interior styles, which prioritize natural light, open spaces, and eco-friendly materials.

JAPAN HOME IMPROVEMENT SERVICES MARKET SEGMENTATION:

Type Insights:

Kitchen Renovation and Addition
Bathroom Renovation and Addition
Exterior and Interior Replacements
System Upgrades
Others
Kitchen Renovation and Addition
Bathroom Renovation and Addition
Exterior and Interior Replacements
System Upgrades
Others

Buyers Age Insights:

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Under 35
35-54
55-64
Above 65
Under 35
35-54
55-64
Above 65

City Type Insights:

Metro Cities
Non-metro Cities and Towns
Metro Cities
Non-metro Cities and Towns

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan home improvement services market performed so far and how will it perform in the coming years?
What is the breakup of the Japan home improvement services market on the basis of type?
What is the breakup of the Japan home improvement services market on the basis of buyers age?
What is the breakup of the Japan home improvement services market on the basis of city type?
What is the breakup of the Japan home improvement services market on the basis of region?
What are the various stages in the value chain of the Japan home improvement services market?
What are the key driving factors and challenges in the Japan home improvement services market?
What is the structure of the Japan home improvement services market and who are the key players?
What is the degree of competition in the Japan home improvement services market?

Product Code: SR112026A34661

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Home Improvement Services Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Home Improvement Services Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Home Improvement Services Market - Breakup by Type

6.1 Kitchen Renovation and Addition
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Bathroom Renovation and Addition
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Exterior and Interior Replacements
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 System Upgrades
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2020-2025)
- 6.5.2 Market Forecast (2026-2034)

7 Japan Home Improvement Services Market - Breakup by Buyers Age

7.1 Under 35
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 35-54
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 55-64
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Above 65
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)

8 Japan Home Improvement Services Market - Breakup by City Type

8.1 Metro Cities
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Non-metro Cities and Towns
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)

9 Japan Home Improvement Services Market - Breakup by Region

9.1 Kanto Region
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Breakup by Type
- 9.1.4 Market Breakup by Buyers Age
- 9.1.5 Market Breakup by City Type
- 9.1.6 Key Players
- 9.1.7 Market Forecast (2026-2034)
9.2 Kansai/Kinki Region
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Breakup by Type
- 9.2.4 Market Breakup by Buyers Age
- 9.2.5 Market Breakup by City Type
- 9.2.6 Key Players
- 9.2.7 Market Forecast (2026-2034)
9.3 Central/ Chubu Region
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Breakup by Type
- 9.3.4 Market Breakup by Buyers Age
- 9.3.5 Market Breakup by City Type
- 9.3.6 Key Players
- 9.3.7 Market Forecast (2026-2034)
9.4 Kyushu-Okinawa Region
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Breakup by Type
- 9.4.4 Market Breakup by Buyers Age
- 9.4.5 Market Breakup by City Type
- 9.4.6 Key Players
- 9.4.7 Market Forecast (2026-2034)
9.5 Tohoku Region
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2020-2025)
- 9.5.3 Market Breakup by Type
- 9.5.4 Market Breakup by Buyers Age
- 9.5.5 Market Breakup by City Type
- 9.5.6 Key Players
- 9.5.7 Market Forecast (2026-2034)
9.6 Chugoku Region
- 9.6.1 Overview
- 9.6.2 Historical and Current Market Trends (2020-2025)
- 9.6.3 Market Breakup by Type
- 9.6.4 Market Breakup by Buyers Age
- 9.6.5 Market Breakup by City Type
- 9.6.6 Key Players
- 9.6.7 Market Forecast (2026-2034)
9.7 Hokkaido Region
- 9.7.1 Overview
- 9.7.2 Historical and Current Market Trends (2020-2025)
- 9.7.3 Market Breakup by Type
- 9.7.4 Market Breakup by Buyers Age
- 9.7.5 Market Breakup by City Type
- 9.7.6 Key Players
- 9.7.7 Market Forecast (2026-2034)
9.8 Shikoku Region
- 9.8.1 Overview
- 9.8.2 Historical and Current Market Trends (2020-2025)
- 9.8.3 Market Breakup by Type
- 9.8.4 Market Breakup by Buyers Age
- 9.8.5 Market Breakup by City Type
- 9.8.6 Key Players
- 9.8.7 Market Forecast (2026-2034)

10 Japan Home Improvement Services Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Services Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Services Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Services Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Services Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Services Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Home Improvement Services Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis