PUBLISHER: IMARC | PRODUCT CODE: 1792467
PUBLISHER: IMARC | PRODUCT CODE: 1792467
The global lip care products market size reached USD 2.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3.8% during 2025-2033. The market is experiencing robust growth, driven by the increasing consumer awareness of personal grooming, higher disposable incomes, growing knowledge about lip damage, rapid innovations in product formulations, rising male grooming trends, and the expansion of e-commerce and digital marketing strategies.
Growing Consumer Awareness of Personal Care and Grooming
Consumers are becoming more aware of personal care and grooming, which is creating a high demand for lip care products. Over the past decade, there has been a change in consumer behavior, as they are focusing on self-care and the importance of maintaining a well-groomed appearance. This change is largely marked by the heightened access to information that is available through various channels, like social media, beauty blogs, and health websites. It was estimated that there were approximately 331.1 million internet users in the U.S. at the beginning of 2024. The country was home to 239.0 million social media users in the same year, which means 70.1 percent of its total population was directly or indirectly influenced to start a lip care program. These platforms have played an important role in educating consumers about the benefits of using lip care products, including lip balms, scrubs, and treatments, to maintain healthy and attractive lips.
Increasing Knowledge About Lip Damage
The potential harm brought on by environmental elements, including pollution, severe weather, and ultraviolet (UV) radiation, is increasingly becoming known to consumers. The American Cancer Society estimates that 20% of all skin cancers may begin on the lips or other facial regions that are exposed to the sun. The need for nourishing and protective lip care products has surged as a result of this knowledge. In addition, the increasing occurrence of conditions like dry and chapped lips has highlighted the need to use lip care products in everyday cosmetic regimens. Consumers who are concerned about their health have responded well to natural and organic components in these products, which has further fueled market expansion.
Rising Disposable Incomes and Changing Lifestyles
There is a hike in disposable wealth and changing lifestyles, which had a significant influence on the lip care product industry. This has encouraged customers to spend more on upscale and superior personal care items. For instance, the real household income per capita in Europe grew by 2.6% in 2021, which allowed customers to invest in and try out a larger selection of lip care products. Also, the need for improved personal grooming and self-care has resulted in an increase in demand for products with greater advantages and innovative formulas. Additionally, the rise in demand for products that have been created to serve busy schedules and greater exposure to metropolitan settings, is fueling the market growth. People with hectic schedules and active lifestyles are searching for quick and easy ways to keep their lips healthy, boosting the demand for these products.
Non-medicated accounts for the majority of the market share
As per the lip care products market trends and analysis, the non-medicated segment represented the largest market. It includes lip balms, glosses, and butter that are designed for everyday use to provide moisture, shine, and a protective barrier against environmental factors. Moreover, the widespread consumer preference for daily lip care routines that focus on hydration and aesthetic enhancement is catalyzing the market growth. Along with this, the availability of a variety of flavors, colors, and natural ingredients, appealing to a broad demographic that includes men and women, is enhancing the lip care products market revenue.
Supermarkets and hypermarkets hold the largest share of the industry
According to the lip care products market overview and forecast, supermarkets and hypermarkets accounted for the largest market share. They provide a one-stop shopping experience, allowing consumers to purchase a wide range of products, including lip care items. Moreover, the strategic location of these outlets in urban and suburban areas makes them easily accessible to a large customer base. Additionally, these stores feature attractive promotions, discounts, and loyalty programs that entice consumers to choose them over other retail formats, thereby boosting the lip care products demand.
Asia Pacific leads the market, accounting for the largest lip care products market share
The report has also provided a comprehensive analysis of all the major regional markets, which include Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, Others). According to the report, Asia Pacific represents the largest regional market for lip care products.
According to the lip care products market outlook and report, the Asia Pacific region holds the largest segment, driven by a combination of factors such as a large and growing population, increasing disposable incomes, and rising awareness of personal care and grooming. Moreover, the rising influence of cultural practices and modern trends in the beauty and skincare industry, leading to a diverse range of lip care products catering to various consumer needs, is promoting the market growth. Additionally, the rapid growth of e-commerce platforms, facilitating the widespread availability and accessibility of these products, is enhancing the lip care product market's recent opportunities and developments.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)