Need help finding what you are looking for?
Contact Us
PUBLISHER: IMARC | PRODUCT CODE: 1370260
PUBLISHER: IMARC | PRODUCT CODE: 1370260
Mobile TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
PUBLISHED:
PAGES: 147 Pages
DELIVERY TIME: 2-3 business days
SELECT AN OPTION
Abstract
Market Overview:
The global mobile TV market size reached US$ 12.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.2 Billion by 2028, exhibiting a growth rate (CAGR) of 8.8% during 2023-2028.
A mobile television (TV) refers to the service of seamless television broadcasting of videos over mobile and handheld devices. It can either be paid through a subscription fee or available for free through the internet. The content can also be downloaded and podcasted to be viewed by the user as per their convenience. The mobile TV utilizes various kinds of technical systems, such as Wi-Fi or WiMAX, and terrestrial networks to send radio and wireless signals along with the existing satellite technology to deliver broadcasts. Using this service, the user can watch the latest news, real-time traffic reports and live telecast of sporting events and television shows. In comparison to traditional cable television, mobile TV provides high quality and more customizable experience to the end-user.
Increasing usage of smart devices such as mobile phones and tablets along with rising internet usership is the key factor driving the growth of the market. Furthermore, there has been an increase in the demand for premium sports, movies and entertainment content through Video on Demand (VoD) platforms which are also contributing to the market growth. A rise in the production of TV-enabled mobile handsets has also enhanced the adoption of free-to-air services across the developing nations. Additionally, the introduction of 5G broadcast services is another factor contributing to the growth of the market. The 5G broadcasts offer users with high data speed and media consumption facilities that improve the overall mobile experience. Other factors such as growing urbanization, rising disposable income and consumer expenditure on leisure and entertainment activities along with convenient access and low installation costs are also projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile TV market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on content type, technology, service type and application.
Breakup by Content Type:
Video-on-Demand
Online Video
Live Streaming
Breakup by Technology:
IPTV
OTT
Satellite
Others
Breakup by Service Type:
Free-to-Air Services
Pay TV Services
Breakup by Application:
Commercial
Personal
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems) and Verizon Communications Inc., etc.
Key Questions Answered in This Report:
- How has the global mobile TV market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global mobile TV market?
- What is the breakup of the market based on the content type?
- What is the breakup of the market based on the technology?
- What is the breakup of the market based on the service type?
- What is the breakup of the market based on the application?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global mobile TV market and who are the key players?
- What is the degree of competition in the industry?
Product Code: SR112023A2155
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Mobile TV Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Content Type
- 6.1 Video-on-Demand
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Online Video
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Live Streaming
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
7 Market Breakup by Technology
- 7.1 IPTV
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 OTT
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Satellite
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Service Type
- 8.1 Free-to-Air Services
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Pay TV Services
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Application
- 9.1 Commercial
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Personal
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Asianet Satellite
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 AT&T Inc.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 Financials
- 14.3.2.4 SWOT Analysis
- 14.3.3 Bell Canada (BCE Inc.)
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 Financials
- 14.3.3.4 SWOT Analysis
- 14.3.4 Bharti Airtel Limited
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.4.3 Financials
- 14.3.4.4 SWOT Analysis
- 14.3.5 Charter Communications Inc.
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.5.3 Financials
- 14.3.5.4 SWOT Analysis
- 14.3.6 Comcast Corporation
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.6.3 Financials
- 14.3.6.4 SWOT Analysis
- 14.3.7 Consolidated Communications
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.7.3 Financials
- 14.3.7.4 SWOT Analysis
- 14.3.8 Cox Communications Inc.
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials
- 14.3.8.4 SWOT Analysis
- 14.3.9 MobiTV Inc.
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 SPB TV AG
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Tata Sky Ltd. (TOF)
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.12 United States Cellular (Telephone and Data Systems)
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.12.3 Financials
- 14.3.12.4 SWOT Analysis
- 14.3.13 Verizon Communications Inc.
- 14.3.13.1 Company Overview
- 14.3.13.2 Product Portfolio
- 14.3.13.3 Financials
- 14.3.13.4 SWOT Analysis
- 14.3.1 Asianet Satellite
Product Code: SR112023A2155
List of Figures
- Figure 1: Global: Mobile TV Market: Major Drivers and Challenges
- Figure 2: Global: Mobile TV Market: Sales Value (in Billion US$), 2017-2022
- Figure 3: Global: Mobile TV Market: Breakup by Content Type (in %), 2022
- Figure 4: Global: Mobile TV Market: Breakup by Technology (in %), 2022
- Figure 5: Global: Mobile TV Market: Breakup by Service Type (in %), 2022
- Figure 6: Global: Mobile TV Market: Breakup by Application (in %), 2022
- Figure 7: Global: Mobile TV Market: Breakup by Region (in %), 2022
- Figure 8: Global: Mobile TV Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 9: Global: Mobile TV (Video-on-Demand) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 10: Global: Mobile TV (Video-on-Demand) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 11: Global: Mobile TV (Online Video) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 12: Global: Mobile TV (Online Video) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 13: Global: Mobile TV (Live Streaming) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 14: Global: Mobile TV (Live Streaming) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 15: Global: Mobile TV (IPTV) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 16: Global: Mobile TV (IPTV) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 17: Global: Mobile TV (OTT) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 18: Global: Mobile TV (OTT) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 19: Global: Mobile TV (Satellite) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 20: Global: Mobile TV (Satellite) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 21: Global: Mobile TV (Others) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 22: Global: Mobile TV (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 23: Global: Mobile TV (Free-to-Air Services) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 24: Global: Mobile TV (Free-to-Air Services) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 25: Global: Mobile TV (Pay TV Services) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 26: Global: Mobile TV (Pay TV Services) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 27: Global: Mobile TV (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 28: Global: Mobile TV (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 29: Global: Mobile TV (Personal) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 30: Global: Mobile TV (Personal) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 31: North America: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 32: North America: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 33: United States: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 34: United States: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 35: Canada: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 36: Canada: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 37: Asia Pacific: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 38: Asia Pacific: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 39: China: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 40: China: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 41: Japan: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 42: Japan: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 43: India: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 44: India: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 45: South Korea: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 46: South Korea: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 47: Australia: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 48: Australia: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 49: Indonesia: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 50: Indonesia: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 51: Others: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 52: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 53: Europe: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 54: Europe: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 55: Germany: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 56: Germany: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 57: France: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 58: France: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 59: United Kingdom: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 60: United Kingdom: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 61: Italy: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 62: Italy: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 63: Spain: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 64: Spain: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 65: Russia: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 66: Russia: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 67: Others: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 68: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 69: Latin America: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 70: Latin America: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 71: Brazil: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 72: Brazil: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 73: Mexico: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 74: Mexico: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 75: Others: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 76: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 77: Middle East and Africa: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
- Figure 78: Middle East and Africa: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 79: Global: Mobile TV Industry: SWOT Analysis
- Figure 80: Global: Mobile TV Industry: Value Chain Analysis
- Figure 81: Global: Mobile TV Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Mobile TV Market: Key Industry Highlights, 2022 and 2028
- Table 2: Global: Mobile TV Market Forecast: Breakup by Content Type (in Million US$), 2023-2028
- Table 3: Global: Mobile TV Market Forecast: Breakup by Technology (in Million US$), 2023-2028
- Table 4: Global: Mobile TV Market Forecast: Breakup by Service Type (in Million US$), 2023-2028
- Table 5: Global: Mobile TV Market Forecast: Breakup by Application (in Million US$), 2023-2028
- Table 6: Global: Mobile TV Market Forecast: Breakup by Region (in Million US$), 2023-2028
- Table 7: Global: Mobile TV Market Structure
- Table 8: Global: Mobile TV Market: Key Players
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.