Cover Image
Market Research Report

Tequila Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Published by IMARC Services Private Limited Product code 960490
Published Content info 109 Pages
Delivery time: 2-3 business days
Price
Back to Top
Tequila Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025
Published: September 3, 2020 Content info: 109 Pages
Description

The global tequila market grew at a CAGR of around 4% during 2014-2019. Tequila is a distilled alcoholic beverage produced from the Agave Tequilana plant. It is fermented with additional sweeteners, such as glucose and fructose, and artificial additives for flavorings. The alcohol content, flavor and color of tequila generally vary depending on the duration of the aging process. Its moderate consumption aids in digestion, increasing probiotic levels, enhancing the absorption of calcium and magnesium, and supporting the growth of healthful microbes in the intestines. It is widely utilized as a base ingredient in cocktails and is popular among young individuals across the globe.

A significant rise in the popularity of cocktail culture both in and out of the house represents one of the key factors impelling the global tequila market growth. Moreover, due to changing lifestyles and inflating income levels, ultra-premium and exclusive handcrafted tequila variants are gaining traction around the world. Apart from this, the leading players are introducing variants produced with natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango and pear to expand their product portfolio. They are also offering canned tequila cocktails, which are convenient and cost-effective, to increase their overall sales. However, on account of the spread of the coronavirus disease (COVID-19), governments of several countries have implemented complete lockdowns and social distancing measures to contain the spread of the pandemic. Although the on-premises sales of tequila have decreased, there is a rise in the demand for alcoholic beverages through e-commerce channels in some countries. Looking forward, IMARC Group expects the global tequila market to continue its moderate growth during the next five years.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global tequila market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, product type, purity, price range and distribution channel.

Breakup by Product Type:

  • Blanco
  • Joven
  • Mixto Gold
  • Reposado
  • Anejo
  • Extra Anejo

Breakup by Purity:

  • 100% Tequila
  • 60% Tequila

Breakup by Price Range:

  • Premium Tequila
  • Value Tequila
  • Premium and Super-Premium Tequila
  • Ultra-Premium Tequila

Breakup by Distribution Channel:

  • Off-Trade
  • Supermarkets and Hypermarkets
  • Discount Stores
  • Online Stores
  • Others
  • On-Trade
  • Restaurants and Bars
  • Liquor Stores
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The report has also analysed the competitive landscape of the market with some of the key players being Ambhar Tequila, Bacardi Limited, Beam Suntory Inc. (Suntory Beverage & Food Ltd), Brown-Forman, Diageo Plc, Dos Lunas, El Agave Artesanal, El Grado Tequila, Jose Cuervo and Tequila Arette.

Key Questions Answered in This Report:

  • How has the global tequila market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global tequila market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the purity?
  • What is the breakup of the market based on the price range?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global tequila market and who are the key players?
  • What is the degree of competition in the industry?
Table of Contents
Product Code: SR1019M36_Report

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Tequila Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Blanco
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Joven
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Mixto Gold
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Reposado
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Anejo
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Extra Anejo
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast

7 Market Breakup by Purity

  • 7.1 100% Tequila
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 60% Tequila
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Price Range

  • 8.1 Premium Tequila
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Value Tequila
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Premium and Super-Premium Tequila
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Ultra-Premium Tequila
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Off-Trade
    • 9.1.1 Market Trends
    • 9.1.2 Market Breakup by Type
      • 9.1.2.1 Supermarkets and Hypermarkets
      • 9.1.2.2 Discount Stores
      • 9.1.2.3 Online Stores
      • 9.1.2.4 Others
    • 9.1.3 Market Forecast
  • 9.2 On-Trade
    • 9.2.1 Market Trends
    • 9.2.2 Market Breakup by Type
      • 9.2.2.1 Restaurants and Bars
      • 9.2.2.2 Liquor Stores
      • 9.2.2.3 Others
    • 9.2.3 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Ambhar Tequila
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Bacardi Limited
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Beam Suntory, Inc. (Suntory Beverage & Food Ltd)
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Brown-Forman
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Diageo Plc
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Dos Lunas
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 El Agave Artesanal
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 El Grado Tequila
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Jose Cuervo
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Tequila Arette
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
Back to Top