Brandy Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global brandy market grew at a CAGR of around 6% during 2014-2019. Brandy is a spirit or distillate made from wine, fruit juices and mashes containing 35-60% alcohol content. It is aged in oak barrels for 3-20 years with additional caramel coloring and flavors. As it contains antibacterial, antioxidant, and polyphenolic compounds, its moderate consumption can provide multiple health benefits, such as increasing immunity, improving heart health, slowing aging, reducing cancer risk, and soothing cold and cough. It is widely consumed as a digestive and base spirit in cocktails and used in culinary arts to flavor soups, de-glaze pans, flambe desserts and dishes, and produce sauces, cakes, puddings and butter.

The increasing adoption of cocktail culture, in confluence with the rising trend of socializing at restaurants and bars, especially among young individuals, represents one of the significant factors impelling the global brandy market growth. Moreover, the growing popularity of premiumization in the food and beverage (F&B) industry, along with the escalating preference for gourmet cooking, acts as another major growth-inducing factor. Besides this, the rising demand for organic variants, expanding food tourism and culinary services are also contributing to the market growth. However, the market is currently experiencing negative growth due to the spread of the coronavirus disease (COVID-19), the imposition of lockdowns by governments of several countries and temporary closure of restaurants and bars. This has led to a decline in the on-premises consumption of brandy around the world. The market is expected to revive once these restrictions are relaxed. Looking forward, IMARC Group expects the global brandy market to continue its moderate growth during the next five years.

Key Market Segmentation:

• IMARC Group provides an analysis of the key trends in each sub-segment of the global brandy market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, product type, price and distribution channel.

Breakup by Product Type:

• Grape Brandy
• Cognac
• Armagnac
• Fruit Brandy
• Others

Breakup by Price:

• Value
• High-End Premium
• Super Premium
• Premium

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Exclusive Stores
• On-Trade
• Others

Breakup by Region:

• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

• The report has also analysed the competitive landscape of the market with some of the key players being Courvoisier (Beam Suntory Inc.), Diageo Plc, E. & J. Gallo Winery, Emperador (Alliance Global Group Inc.), F. Korbel & Bros., Martell, Speciality Brands Ltd., Remy Cointreau, Thomas HINE & Co (EDV SAS) and Yantai Changyu Pioneer Wine Company Limited.

Key Questions Answered in This Report:

• How has the global brandy market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global brandy market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the price?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global brandy market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Brandy Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Grape Brandy
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Cognac
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Armagnac
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Fruit Brandy
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Price

• 7.1 Value
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 High-End Premium
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Super Premium
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Premium
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Exclusive Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 On-Trade
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Courvoisier (Beam Suntory Inc.)
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
  • 14.3.2 Diageo Plc
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 E. & J. Gallo Winery
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 SWOT Analysis
  • 14.3.4 Emperador (Alliance Global Group Inc.)
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
  • 14.3.5 F. Korbel & Bros.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Martell
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
  • 14.3.7 Speciality Brands Ltd.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
  • 14.3.8 Remy Cointreau
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
  • 14.3.9 Thomas HINE & Co. (EDV SAS)
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
  • 14.3.10 Yantai Changyu Pioneer Wine Company Limited
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials

List of Figures

• Figure 1: Global: Brandy Market: Major Drivers and Challenges
• Figure 2: Global: Brandy Market: Sales Value (in Billion US$), 2014-2019
• Figure 3: Global: Brandy Market: Breakup by Product Type (in %), 2019
• Figure 4: Global: Brandy Market: Breakup by Price (in %), 2019
• Figure 5: Global: Brandy Market: Breakup by Distribution Channel (in %), 2019
• Figure 6: Global: Brandy Market: Breakup by Region (in %), 2019
• Figure 7: Global: Brandy Market Forecast: Sales Value (in Billion US$), 2020-2025
• Figure 8: Global: Brandy (Grape Brandy) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 9: Global: Brandy (Grape Brandy) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 10: Global: Brandy (Cognac) Market: Sales Value (in Million US$), 2014 & 2019

Figure 11 Global: Brandy (Cognac) Market Forecast: Sales Value (in Million US$), 2020-2025

• Figure 12: Global: Brandy (Armagnac) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 13: Global: Brandy (Armagnac) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 14: Global: Brandy (Fruit Brandy) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 15: Global: Brandy (Fruit Brandy) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 16: Global: Brandy (Other Product Types) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 17: Global: Brandy (Other Product Types) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 18: Global: Brandy (Value) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 19: Global: Brandy (Value) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 20: Global: Brandy (High-End Premium) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 21: Global: Brandy (High-End Premium) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 22: Global: Brandy (Super Premium) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 23: Global: Brandy (Super Premium) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 24: Global: Brandy (Premium) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 25: Global: Brandy (Premium) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 26: Global: Brandy (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 27: Global: Brandy (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 28: Global: Brandy (Exclusive Stores) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 29: Global: Brandy (Exclusive Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 30: Global: Brandy (On-Trade) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 31: Global: Brandy (On-Trade) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 32: Global: Brandy (Other Distribution Channels) Market: Sales Value (in Million US$), 2014 & 2019
• Figure 33: Global: Brandy (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 34: North America: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 35: North America: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 36: United States: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 37: United States: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 38: Canada: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 39: Canada: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 40: Asia Pacific: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 41: Asia Pacific: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 42: China: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 43: China: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 44: Japan: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 45: Japan: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 46: India: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 47: India: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 48: South Korea: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 49: South Korea: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 50: Australia: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 51: Australia: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 52: Indonesia: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 53: Indonesia: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 54: Others: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 55: Others: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 56: Europe: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 57: Europe: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 58: Germany: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 59: Germany: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 60: France: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 61: France: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 62: United Kingdom: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 63: United Kingdom: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 64: Italy: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 65: Italy: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 66: Spain: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 67: Spain: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 68: Russia: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 69: Russia: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 70: Others: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 71: Others: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 72: Latin America: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 73: Latin America: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 74: Brazil: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 75: Brazil: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 76: Mexico: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 77: Mexico: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 78: Others: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 79: Others: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 80: Middle East and Africa: Brandy Market: Sales Value (in Million US$), 2014 & 2019
• Figure 81: Middle East and Africa: Brandy Market Forecast: Sales Value (in Million US$), 2020-2025
• Figure 82: Global: Brandy Industry: SWOT Analysis
• Figure 83: Global: Brandy Industry: Value Chain Analysis
• Figure 84: Global: Brandy Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Brandy Market: Key Industry Highlights, 2019 and 2025
• Table 2: Global: Brandy Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
• Table 3: Global: Brandy Market Forecast: Breakup by Price (in Million US$), 2020-2025
• Table 4: Global: Brandy Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
• Table 5: Global: Brandy Market Forecast: Breakup by Region (in Million US$), 2020-2025
• Table 6: Global: Brandy Market Structure
• Table 7: Global: Brandy Market: Key Players