Market Research Report
Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025
|Published by||IMARC Services Private Limited||Product code||967696|
|Published||Content info||141 Pages
Delivery time: 2-3 business days
|Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025|
|Published: December 5, 2020||Content info: 141 Pages||
The global pay TV market grew at a CAGR of around 7% during 2014-2019. Pay television (TV) refers to a consumer subscription-based television broadcasting service. It is usually accessed through a cable, satellite or an internet protocol (IP) TV, in which the viewer subscribes to bundled content and leases a propriety coaxial cable or satellite dish network set-top box. Each set-top box is installed with encrypted signals to prevent the theft of services. Apart from television channels, it provides other interactive services, such as TV shopping, gaming, video-on-demand and multi-room charging. It also offers various other benefits, such as a single convergent stack for end-to-end solutions that combine customer management, billing, payment and ordering functionalities, high cost-effectiveness, scalability and transparency of operations.
Rapid urbanization, along with the widespread adoption of integrated broadband broadcasting (IBB) system, represent as the key factors driving the growth of the market. Pay TV service providers offer a combination of broadband and broadcast services to ensure efficient distribution of mass and personalized content for the consumers. Furthermore, the increasing availability of high definition (HD) and ultra-high definition (UHD) content through satellite networks is also driving the market growth. Additionally, various technological advancements, such as the utilization of data analytics to gain insights regarding public preferences, are acting as other growth-inducing factors. Channels that cater to specific audiences use user-generated subscriptions and advertisements integrated with analytical and cloud computing solutions to provide improved content results and leverage the 'as-a-service' business model. This, along with the availability of value-added services and 5G internet connectivity at cost-effective prices, is anticipated to drive the market further. Looking forward, IMARC Group expects the global pay TV market to continue its moderate growth during the next five years.