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Market Research Report

Television Advertising Market: Global Size, Share, Revenue Statistics, Research Report & Forecast 2021-2026

Published by IMARC Services Private Limited Product code 999855
Published Content info 92 Pages
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Television Advertising Market: Global Size, Share, Revenue Statistics, Research Report & Forecast 2021-2026
Published: April 12, 2021 Content info: 92 Pages
Description

Television represents one of the most popular and widespread forms of media worldwide with around 1.6 billion households having one or more television sets. The prevalence of television makes it a preferred choice for advertisements for both large and small businesses. Television offers advertisers the ability to use motion, colour and audio to send a strong and persuasive message to the audience. The audio-visual effects also help in creating a long-lasting and emotional impact depending on the services and audience of the advertisement. According to IMARC Group's latest report, titled, "Global Television Advertising Market Report & Forecast 2021-2026", the global television advertising market reached a value of US$ 278 Billion in 2020.

In spite of the competition from new media platforms, television is expected to remain as the largest advertisement segment. Moreover, the increasing penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle-East, China and India is also expected to drive the television advertisement market in these regions, thereby facilitating the overall growth of the global television advertisement market. Looking forward, IMARC Group expects the global television advertising market to exhibit moderate growth during the next five years.

The report has segmented the market on the basis of service type. Currently, terrestrial TV networks dominate the market, accounting for the majority of the total global share. Terrestrial networks are followed by multi-channel and online television segments. Online television currently represents the fastest growing segment. The report has also segmented the market on the basis of industry, listing the key industries which are actively using television advertising.

The study has further analysed the market on the basis of key regions. North America currently represents the largest region for television advertising. Other key regions include Asia-Pacific, Western Europe, Latin America, Eastern Europe and Middle-East and Africa. The report has also analysed the competitive landscape of the market. Some of the key global players operating in this market are CBS, Comcast, News Corporation, Viacom and Cox Communications.

This report provides a deep insight into the global television advertising (TV ad) industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, key market drivers and challenges, recent trends, Porter's five forces analysis, television advertising pricing models, margins in television advertising, etc. This report is a must-read for entrepreneurs, researchers, consultants, investors, business strategists, and all those who have any kind of stake or are planning to foray into the television advertising industry in any manner.

Table of Contents
Product Code: SR1020B241_Report

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Television Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Service Type
    • 5.4.1 Terrestrial
      • 5.4.1.1 Current and Historical Market Trends
      • 5.4.1.2 Market Forecast
    • 5.4.2 Multichannel
      • 5.4.2.1 Current and Historical Market Trends
      • 5.4.2.2 Market Forecast
    • 5.4.3 Online
      • 5.4.3.1 Current and Historical Market Trends
      • 5.4.3.2 Market Forecast
  • 5.5 Performance of Various Regions
    • 5.5.1 North America
      • 5.5.1.1 Current and Historical Market Trends
      • 5.5.1.2 Market Forecast
    • 5.5.2 Asia Pacific
      • 5.5.2.1 Current and Historical Market Trends
      • 5.5.2.2 Market Forecast
    • 5.5.3 Western Europe
      • 5.5.3.1 Current and Historical Market Trends
      • 5.5.3.2 Market Forecast
    • 5.5.4 Latin America
      • 5.5.4.1 Current and Historical Market Trends
      • 5.5.4.2 Market Forecast
    • 5.5.5 Eastern Europe
      • 5.5.5.1 Current and Historical Market Trends
      • 5.5.5.2 Market Forecast
    • 5.5.6 Middle East and Africa
      • 5.5.6.1 Current and Historical Market Trends
      • 5.5.6.2 Market Forecast
  • 5.6 Market Breakup by Industry
    • 5.6.1 Automotives
      • 5.6.1.1 Current and Historical Market Trends
      • 5.6.1.2 Market Forecast
    • 5.6.2 Hotels and Restaurant
      • 5.6.2.1 Current and Historical Market Trends
      • 5.6.2.2 Market Forecast
    • 5.6.3 Insurance and Finance
      • 5.6.3.1 Current and Historical Market Trends
      • 5.6.3.2 Market Forecast
    • 5.6.4 Communication Telecom
      • 5.6.4.1 Current and Historical Market Trends
      • 5.6.4.2 Market Forecast
    • 5.6.5 Food and Beverages
      • 5.6.5.1 Current and Historical Market Trends
      • 5.6.5.2 Market Forecast
    • 5.6.6 Others
      • 5.6.6.1 Current and Historical Market Trends
      • 5.6.6.2 Market Forecast
  • 5.7 Market Forecast
  • 5.8 Television Advertising Pricing Models
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
    • 5.10.1 Research
    • 5.10.2 Content Development
    • 5.10.3 Advertising Agencies
    • 5.10.4 Television Channels
    • 5.10.5 Audience
  • 5.11 Porters Five Forces Analysis
    • 5.11.1 Bargaining Power of Suppliers
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Threat of Substitutes
    • 5.11.4 Competitive Rivalry
    • 5.11.5 Threat of New Entrants
  • 5.12 Key Challenges

6 Global Television Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players

List of Figure

  • Figure 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2020
  • Figure 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020
  • Figure 4: Global: Advertising Market: Regional Breakup (in %), 2020
  • Figure 5: Global: Advertising Market: Breakup by Key Players (in %), 2020
  • Figure 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026
  • Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
  • Figure 9: Global: Television Advertising Market: Sales Value (in Billion US$), 2015-2020
  • Figure 10: Global: Television Advertising Market: Breakup by Segment (in %), 2020
  • Figure 11: Global: Terrestrial Television Advertising Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 12: Global: Terrestrial Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 13: Global: Multichannel Television Advertising Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 14: Global: Multichannel Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 15: Global: Online Television Advertising Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 16: Global: Online Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 17: Global: Television Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
  • Figure 18: Global: Television Advertising Market: Regional Breakup (in %), 2020
  • Figure 19: North America: Television Advertising Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 20: North America: Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 21: Asia Pacific: Television Advertising Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 22: Asia Pacific: Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 23: Western Europe: Television Advertising Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 24: Western Europe: Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 25: Latin America: Television Advertising Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 26: Latin America: Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 27: Eastern Europe: Television Advertising Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 28: Eastern Europe: Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 29: Middle East and Africa: Television Advertising Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 30: Middle East and Africa: Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 31: Global: Television Advertising Market: Breakup by Industries (in %), 2020
  • Figure 32: Global: Television Advertising (Automotives) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 33: Global: Television Advertising (Automotives) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 34: Global: Television Advertising (Hotels and Restaurant) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 35: Global: Television Advertising (Hotels and Restaurant) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 36: Global: Television Advertising (Insurance and Finance) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 37: Global: Television Advertising (Insurance and Finance) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 38: Global: Television Advertising (Communication Telecom) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 39: Global: Television Advertising (Communication Telecom) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 40: Global: Television Advertising (Food and Beverages) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 41: Global: Television Advertising (Food and Beverages) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 42: Global: Television Advertising (Others) Market: Sales Value (in Billion US$), 2015 & 2020
  • Figure 43: Global: Television Advertising (Others) Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 44: Global: Television Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 45: Global: Television Advertising Market Forecast: Sales Value by Segment (in Billion US$), 2021-2026
  • Figure 46: Television Advertising Market: SWOT Analysis
  • Figure 47: Television Advertising Market: Porter's Five Forces Analysis
  • Figure 48: Television Advertising Market: Value Chain Analysis

List of Table

  • Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2015-2020
  • Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2015-2020
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