Global Smart Speaker Market 2023-2027

Technavio has been monitoring the smart speaker market and is forecast to grow by USD 16659.23 mn during 2022-2027, accelerating at a CAGR of 18.75% during the forecast period. Our report on the smart speaker market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapidly increasing unit sales of smart speakers, the growing need for smart speakers in households, and rising demand for smart speakers from non-English-speaking countries.

Technavio's smart speaker market is segmented as below:

By End-user

Residential
Commercial

By Distribution Channel

Offline
Online

By Geography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the increasing popularity of voice commerce as one of the prime reasons driving the smart speaker market growth during the next few years. Also, strong distribution networks between manufacturers and retailers and the growing prominence of smart displays will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the smart speaker market covers the following areas:

Smart speaker market sizing
Smart speaker market forecast
Smart speaker market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart speaker market vendors that include Alphabet Inc., Amazon.com Inc., Apple Inc., Bang and Olufsen Group, Belkin International Inc., Bose Corp., Edifier International Ltd., Imagine Marketing Pvt. Ltd., Lenovo Group Ltd., LG Electronics Inc., NXP Semiconductors NV, Onkyo Corp., Portronics Digital Pvt. Ltd., Qualcomm Inc., Samsung Electronics Co. Ltd., Sonos Inc., Sony Group Corp., Xiaomi Communications Co. Ltd., Zebronics India Pvt. Ltd., and Zound Industries International AB. Also, the smart speaker market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR72040

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global smart speaker market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global smart speaker market 2017 - 2021 ($ million)
4.2 End-user Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
4.3 Offline Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Offline Segment 2017 - 2021 ($ million)
4.4 Online Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Online Segment 2017 - 2021 ($ million)
4.5 Geography Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
4.6 Country Segment Analysis 2017 - 2021
Exhibit 23: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 24: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 25: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 26: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 27: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 28: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 29: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 30: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

6.1 Market segments
Exhibit 31: Chart on End-user - Market share 2022-2027 (%)
Exhibit 32: Data Table on End-user - Market share 2022-2027 (%)
6.2 Comparison by End-user
Exhibit 33: Chart on Comparison by End-user
Exhibit 34: Data Table on Comparison by End-user
6.3 Residential - Market size and forecast 2022-2027
Exhibit 35: Chart on Residential - Market size and forecast 2022-2027 ($ million)
Exhibit 36: Data Table on Residential - Market size and forecast 2022-2027 ($ million)
Exhibit 37: Chart on Residential - Year-over-year growth 2022-2027 (%)
Exhibit 38: Data Table on Residential - Year-over-year growth 2022-2027 (%)
6.4 Commercial - Market size and forecast 2022-2027
Exhibit 39: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
Exhibit 40: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
Exhibit 41: Chart on Commercial - Year-over-year growth 2022-2027 (%)
Exhibit 42: Data Table on Commercial - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by End-user
Exhibit 43: Market opportunity by End-user ($ million)
Exhibit 44: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 45: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibit 46: Data Table on Distribution Channel - Market share 2022-2027 (%)
7.2 Comparison by Distribution Channel
Exhibit 47: Chart on Comparison by Distribution Channel
Exhibit 48: Data Table on Comparison by Distribution Channel
7.3 Offline - Market size and forecast 2022-2027
Exhibit 49: Chart on Offline - Market size and forecast 2022-2027 ($ million)
Exhibit 50: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
Exhibit 51: Chart on Offline - Year-over-year growth 2022-2027 (%)
Exhibit 52: Data Table on Offline - Year-over-year growth 2022-2027 (%)
7.4 Online - Market size and forecast 2022-2027
Exhibit 53: Chart on Online - Market size and forecast 2022-2027 ($ million)
Exhibit 54: Data Table on Online - Market size and forecast 2022-2027 ($ million)
Exhibit 55: Chart on Online - Year-over-year growth 2022-2027 (%)
Exhibit 56: Data Table on Online - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 57: Market opportunity by Distribution Channel ($ million)
Exhibit 58: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 60: Chart on Market share by geography 2022-2027 (%)
Exhibit 61: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 62: Chart on Geographic comparison
Exhibit 63: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 64: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 65: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 66: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 67: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 68: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 69: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 70: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 71: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 72: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 73: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 74: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 75: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 76: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 77: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 78: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 79: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 84: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 85: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 86: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 87: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 88: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 89: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 90: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 91: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 Germany - Market size and forecast 2022-2027
Exhibit 92: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 93: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 94: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 95: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.11 UK - Market size and forecast 2022-2027
Exhibit 96: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 97: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 98: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 99: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.12 Japan - Market size and forecast 2022-2027
Exhibit 100: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 101: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 102: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 103: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 104: Market opportunity by geography ($ million)
Exhibit 105: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 106: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 108: Overview on factors of disruption
11.4 Industry risks
Exhibit 109: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 110: Vendors covered
12.2 Market positioning of vendors
Exhibit 111: Matrix on vendor position and classification
12.3 Alphabet Inc.
Exhibit 112: Alphabet Inc. - Overview
Exhibit 113: Alphabet Inc. - Business segments
Exhibit 114: Alphabet Inc. - Key news
Exhibit 115: Alphabet Inc. - Key offerings
Exhibit 116: Alphabet Inc. - Segment focus
12.4 Amazon.com Inc.
Exhibit 117: Amazon.com Inc. - Overview
Exhibit 118: Amazon.com Inc. - Business segments
Exhibit 119: Amazon.com Inc. - Key news
Exhibit 120: Amazon.com Inc. - Key offerings
Exhibit 121: Amazon.com Inc. - Segment focus
12.5 Apple Inc.
Exhibit 122: Apple Inc. - Overview
Exhibit 123: Apple Inc. - Business segments
Exhibit 124: Apple Inc. - Key news
Exhibit 125: Apple Inc. - Key offerings
Exhibit 126: Apple Inc. - Segment focus
12.6 Bang and Olufsen Group
Exhibit 127: Bang and Olufsen Group - Overview
Exhibit 128: Bang and Olufsen Group - Business segments
Exhibit 129: Bang and Olufsen Group - Key offerings
Exhibit 130: Bang and Olufsen Group - Segment focus
12.7 Bose Corp.
Exhibit 131: Bose Corp. - Overview
Exhibit 132: Bose Corp. - Product / Service
Exhibit 133: Bose Corp. - Key news
Exhibit 134: Bose Corp. - Key offerings
12.8 Lenovo Group Ltd.
Exhibit 135: Lenovo Group Ltd. - Overview
Exhibit 136: Lenovo Group Ltd. - Business segments
Exhibit 137: Lenovo Group Ltd. - Key offerings
Exhibit 138: Lenovo Group Ltd. - Segment focus
12.9 LG Electronics Inc.
Exhibit 139: LG Electronics Inc. - Overview
Exhibit 140: LG Electronics Inc. - Product / Service
Exhibit 141: LG Electronics Inc. - Key offerings
12.10 NXP Semiconductors NV
Exhibit 142: NXP Semiconductors NV - Overview
Exhibit 143: NXP Semiconductors NV - Product / Service
Exhibit 144: NXP Semiconductors NV - Key news
Exhibit 145: NXP Semiconductors NV - Key offerings
12.11 Onkyo Corp.
Exhibit 146: Onkyo Corp. - Overview
Exhibit 147: Onkyo Corp. - Product / Service
Exhibit 148: Onkyo Corp. - Key offerings
12.12 Portronics Digital Pvt. Ltd.
Exhibit 149: Portronics Digital Pvt. Ltd. - Overview
Exhibit 150: Portronics Digital Pvt. Ltd. - Product / Service
Exhibit 151: Portronics Digital Pvt. Ltd. - Key offerings
12.13 Qualcomm Inc.
Exhibit 152: Qualcomm Inc. - Overview
Exhibit 153: Qualcomm Inc. - Business segments
Exhibit 154: Qualcomm Inc. - Key news
Exhibit 155: Qualcomm Inc. - Key offerings
Exhibit 156: Qualcomm Inc. - Segment focus
12.14 Samsung Electronics Co. Ltd.
Exhibit 157: Samsung Electronics Co. Ltd. - Overview
Exhibit 158: Samsung Electronics Co. Ltd. - Business segments
Exhibit 159: Samsung Electronics Co. Ltd. - Key news
Exhibit 160: Samsung Electronics Co. Ltd. - Key offerings
Exhibit 161: Samsung Electronics Co. Ltd. - Segment focus
12.15 Sonos Inc.
Exhibit 162: Sonos Inc. - Overview
Exhibit 163: Sonos Inc. - Product / Service
Exhibit 164: Sonos Inc. - Key offerings
12.16 Sony Group Corp.
Exhibit 165: Sony Group Corp. - Overview
Exhibit 166: Sony Group Corp. - Business segments
Exhibit 167: Sony Group Corp. - Key news
Exhibit 168: Sony Group Corp. - Key offerings
Exhibit 169: Sony Group Corp. - Segment focus
12.17 Xiaomi Communications Co. Ltd.
Exhibit 170: Xiaomi Communications Co. Ltd. - Overview
Exhibit 171: Xiaomi Communications Co. Ltd. - Business segments
Exhibit 172: Xiaomi Communications Co. Ltd. - Key news
Exhibit 173: Xiaomi Communications Co. Ltd. - Key offerings
Exhibit 174: Xiaomi Communications Co. Ltd. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 175: Inclusions checklist
Exhibit 176: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 177: Currency conversion rates for US$
13.4 Research methodology
Exhibit 178: Research methodology
Exhibit 179: Validation techniques employed for market sizing
Exhibit 180: Information sources
13.5 List of abbreviations
Exhibit 181: List of abbreviations