Online Home Decor Market in India 2024-2028

The online home decor market in India is forecasted to grow by USD 4784.59 mn during 2023-2028, accelerating at a CAGR of 10.79% during the forecast period. The report on the online home decor market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in online spending and smartphone penetration, benefits of buying home decor products online, and growing demand for high-end and luxury home furnishings.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	10.25%
CAGR	10.79%
Incremental Value	$4784.59mn

Technavio's online home decor market in India is segmented as below:

By Application

Indoor
Outdoor

By Product Type

Home furniture
Home furnishings
Other home decorative products

By Price

Mass
Premium

This study identifies the growing demand for eco-friendly home decor items as one of the prime reasons driving the online home decor market in India growth during the next few years. Also, rising popularity of blogs related to interior designing and increasing demand for contractual furniture will lead to sizable demand in the market.

The report on the online home decor market in India covers the following areas:

Online home decor market in India sizing
Online home decor market in India forecast
Online home decor market in India industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online home decor market in India vendors that include Amazon.com Inc., Century Furniture LLC, Chumbak Design Pvt. Ltd, D decor, Elvy Lifestyle Pvt. Ltd., Fabindia Overseas Pvt. Ltd., Forbo Management SA, Godrej Consumer Products Ltd., Golden Leaf, Inter IKEA Holding BV, Mohawk Industries Inc., MyStyle Label Creation Pvt. Ltd., Pepperfry Pvt. Ltd., Praxis Home Retail Ltd., Reliance Industries Ltd., Secret Label India Apparels LLP, Shivalik Metaplast Industries, The Crafty Angels, Wooden Street, and Yellow Verandah. Also, the online home decor market in India analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR72614

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by Application
Exhibit 05: Executive Summary - Chart on Market Segmentation by Product Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by Price
Exhibit 07: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 08: Parent market
Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 10: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 11: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 12: Chart on India - Market size and forecast 2023-2028 ($ million)
Exhibit 13: Data Table on India - Market size and forecast 2023-2028 ($ million)
Exhibit 14: Chart on India: Year-over-year growth 2023-2028 (%)
Exhibit 15: Data Table on India: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Online home decor market in India 2018 - 2022
Exhibit 16: Historic Market Size - Data Table on online home decor market in India 2018 - 2022 ($ million)
4.2 Application Segment Analysis 2018 - 2022
Exhibit 17: Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.3 Product Type Segment Analysis 2018 - 2022
Exhibit 18: Historic Market Size - Product Type Segment 2018 - 2022 ($ million)
4.4 Price Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Price Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 23: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 24: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 25: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
Exhibit 27: Chart on Application - Market share 2023-2028 (%)
Exhibit 28: Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
Exhibit 29: Chart on Comparison by Application
Exhibit 30: Data Table on Comparison by Application
6.3 Indoor - Market size and forecast 2023-2028
Exhibit 31: Chart on Indoor - Market size and forecast 2023-2028 ($ million)
Exhibit 32: Data Table on Indoor - Market size and forecast 2023-2028 ($ million)
Exhibit 33: Chart on Indoor - Year-over-year growth 2023-2028 (%)
Exhibit 34: Data Table on Indoor - Year-over-year growth 2023-2028 (%)
6.4 Outdoor - Market size and forecast 2023-2028
Exhibit 35: Chart on Outdoor - Market size and forecast 2023-2028 ($ million)
Exhibit 36: Data Table on Outdoor - Market size and forecast 2023-2028 ($ million)
Exhibit 37: Chart on Outdoor - Year-over-year growth 2023-2028 (%)
Exhibit 38: Data Table on Outdoor - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Application
Exhibit 39: Market opportunity by Application ($ million)
Exhibit 40: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Product Type

7.1 Market segments
Exhibit 41: Chart on Product Type - Market share 2023-2028 (%)
Exhibit 42: Data Table on Product Type - Market share 2023-2028 (%)
7.2 Comparison by Product Type
Exhibit 43: Chart on Comparison by Product Type
Exhibit 44: Data Table on Comparison by Product Type
7.3 Home furniture - Market size and forecast 2023-2028
Exhibit 45: Chart on Home furniture - Market size and forecast 2023-2028 ($ million)
Exhibit 46: Data Table on Home furniture - Market size and forecast 2023-2028 ($ million)
Exhibit 47: Chart on Home furniture - Year-over-year growth 2023-2028 (%)
Exhibit 48: Data Table on Home furniture - Year-over-year growth 2023-2028 (%)
7.4 Home furnishings - Market size and forecast 2023-2028
Exhibit 49: Chart on Home furnishings - Market size and forecast 2023-2028 ($ million)
Exhibit 50: Data Table on Home furnishings - Market size and forecast 2023-2028 ($ million)
Exhibit 51: Chart on Home furnishings - Year-over-year growth 2023-2028 (%)
Exhibit 52: Data Table on Home furnishings - Year-over-year growth 2023-2028 (%)
7.5 Other home decorative products - Market size and forecast 2023-2028
Exhibit 53: Chart on Other home decorative products - Market size and forecast 2023-2028 ($ million)
Exhibit 54: Data Table on Other home decorative products - Market size and forecast 2023-2028 ($ million)
Exhibit 55: Chart on Other home decorative products - Year-over-year growth 2023-2028 (%)
Exhibit 56: Data Table on Other home decorative products - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Product Type
Exhibit 57: Market opportunity by Product Type ($ million)
Exhibit 58: Data Table on Market opportunity by Product Type ($ million)

8 Market Segmentation by Price

8.1 Market segments
Exhibit 59: Chart on Price - Market share 2023-2028 (%)
Exhibit 60: Data Table on Price - Market share 2023-2028 (%)
8.2 Comparison by Price
Exhibit 61: Chart on Comparison by Price
Exhibit 62: Data Table on Comparison by Price
8.3 Mass - Market size and forecast 2023-2028
Exhibit 63: Chart on Mass - Market size and forecast 2023-2028 ($ million)
Exhibit 64: Data Table on Mass - Market size and forecast 2023-2028 ($ million)
Exhibit 65: Chart on Mass - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on Mass - Year-over-year growth 2023-2028 (%)
8.4 Premium - Market size and forecast 2023-2028
Exhibit 67: Chart on Premium - Market size and forecast 2023-2028 ($ million)
Exhibit 68: Data Table on Premium - Market size and forecast 2023-2028 ($ million)
Exhibit 69: Chart on Premium - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on Premium - Year-over-year growth 2023-2028 (%)
8.5 Market opportunity by Price
Exhibit 71: Market opportunity by Price ($ million)
Exhibit 72: Data Table on Market opportunity by Price ($ million)

9 Customer Landscape

9.1 Customer landscape overview
Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 74: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 75: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 76: Overview on factors of disruption
11.4 Industry risks
Exhibit 77: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 78: Vendors covered
12.2 Market positioning of vendors
Exhibit 79: Matrix on vendor position and classification
12.3 Amazon.com Inc.
Exhibit 80: Amazon.com Inc. - Overview
Exhibit 81: Amazon.com Inc. - Business segments
Exhibit 82: Amazon.com Inc. - Key news
Exhibit 83: Amazon.com Inc. - Key offerings
Exhibit 84: Amazon.com Inc. - Segment focus
12.4 Century Furniture LLC
Exhibit 85: Century Furniture LLC - Overview
Exhibit 86: Century Furniture LLC - Product / Service
Exhibit 87: Century Furniture LLC - Key offerings
12.5 Chumbak Design Pvt. Ltd
Exhibit 88: Chumbak Design Pvt. Ltd - Overview
Exhibit 89: Chumbak Design Pvt. Ltd - Product / Service
Exhibit 90: Chumbak Design Pvt. Ltd - Key offerings
12.6 D decor
Exhibit 91: D decor - Overview
Exhibit 92: D decor - Product / Service
Exhibit 93: D decor - Key offerings
12.7 Fabindia Overseas Pvt. Ltd.
Exhibit 94: Fabindia Overseas Pvt. Ltd. - Overview
Exhibit 95: Fabindia Overseas Pvt. Ltd. - Product / Service
Exhibit 96: Fabindia Overseas Pvt. Ltd. - Key offerings
12.8 Forbo Management SA
Exhibit 97: Forbo Management SA - Overview
Exhibit 98: Forbo Management SA - Business segments
Exhibit 99: Forbo Management SA - Key offerings
Exhibit 100: Forbo Management SA - Segment focus
12.9 Godrej Consumer Products Ltd.
Exhibit 101: Godrej Consumer Products Ltd. - Overview
Exhibit 102: Godrej Consumer Products Ltd. - Business segments
Exhibit 103: Godrej Consumer Products Ltd. - Key news
Exhibit 104: Godrej Consumer Products Ltd. - Key offerings
Exhibit 105: Godrej Consumer Products Ltd. - Segment focus
12.10 Inter IKEA Holding BV
Exhibit 106: Inter IKEA Holding BV - Overview
Exhibit 107: Inter IKEA Holding BV - Product / Service
Exhibit 108: Inter IKEA Holding BV - Key news
Exhibit 109: Inter IKEA Holding BV - Key offerings
12.11 Mohawk Industries Inc.
Exhibit 110: Mohawk Industries Inc. - Overview
Exhibit 111: Mohawk Industries Inc. - Business segments
Exhibit 112: Mohawk Industries Inc. - Key offerings
Exhibit 113: Mohawk Industries Inc. - Segment focus
12.12 MyStyle Label Creation Pvt. Ltd.
Exhibit 114: MyStyle Label Creation Pvt. Ltd. - Overview
Exhibit 115: MyStyle Label Creation Pvt. Ltd. - Key offerings
12.13 Pepperfry Pvt. Ltd.
Exhibit 116: Pepperfry Pvt. Ltd. - Overview
Exhibit 117: Pepperfry Pvt. Ltd. - Product / Service
Exhibit 118: Pepperfry Pvt. Ltd. - Key offerings
12.14 Praxis Home Retail Ltd.
Exhibit 119: Praxis Home Retail Ltd. - Overview
Exhibit 120: Praxis Home Retail Ltd. - Product / Service
Exhibit 121: Praxis Home Retail Ltd. - Key offerings
12.15 Reliance Industries Ltd.
Exhibit 122: Reliance Industries Ltd. - Overview
Exhibit 123: Reliance Industries Ltd. - Business segments
Exhibit 124: Reliance Industries Ltd. - Key news
Exhibit 125: Reliance Industries Ltd. - Key offerings
Exhibit 126: Reliance Industries Ltd. - Segment focus
12.16 Shivalik Metaplast Industries
Exhibit 127: Shivalik Metaplast Industries - Overview
Exhibit 128: Shivalik Metaplast Industries - Product / Service
Exhibit 129: Shivalik Metaplast Industries - Key offerings
12.17 The Crafty Angels
Exhibit 130: The Crafty Angels - Overview
Exhibit 131: The Crafty Angels - Product / Service
Exhibit 132: The Crafty Angels - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 133: Inclusions checklist
Exhibit 134: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 135: Currency conversion rates for US$
13.4 Research methodology
Exhibit 136: Research methodology
Exhibit 137: Validation techniques employed for market sizing
Exhibit 138: Information sources
13.5 List of abbreviations
Exhibit 139: List of abbreviations