Global Web Analytics Market 2022-2026

Description

List of Tables

Technavio has been monitoring the web analytics market and it is poised to grow by $4.31 bn during 2022-2026, accelerating at a CAGR of 19.16% during the forecast period. Our report on the web analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising preference for online shopping, growing use of digital marketing, and advertising optimization using web analytics.

The web analytics market analysis includes the deployment segment and geographic landscape.

Technavio's web analytics market is segmented as below:

By Deployment

Cloud-based
On-premises

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the increasing adoption of the cloud as one of the prime reasons driving the web analytics market growth during the next few years. Also, the need for predictive analytics and the proliferation of ai in web analytics will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the web analytics market covers the following areas:

Web analytics market sizing
Web analytics market forecast
Web analytics market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading web analytics market vendors that include Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc. Also, the web analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR40349

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 06: Executive Summary - Chart on Incremental Growth
Exhibit 07: Executive Summary - Data Table on Incremental Growth
Exhibit 08: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 09: Parent market
Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 11: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 12: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Deployment

5.1 Market segments
Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
5.2 Comparison by Deployment
Exhibit 26: Chart on Comparison by Deployment
Exhibit 27: Data Table on Comparison by Deployment
5.3 Cloud-based - Market size and forecast 2021-2026
Exhibit 28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
Exhibit 31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)
5.4 On-premises - Market size and forecast 2021-2026
Exhibit 32: Chart on On-premises - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Data Table on On-premises - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Chart on On-premises - Year-over-year growth 2021-2026 (%)
Exhibit 35: Data Table on On-premises - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Deployment
Exhibit 36: Market opportunity by Deployment ($ million)

6 Customer Landscape

6.1 Customer landscape overview
Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
Exhibit 38: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibit 39: Data Table on Market share By Geographical Landscape 2021-2026 (%)
7.2 Geographic comparison
Exhibit 40: Chart on Geographic comparison
Exhibit 41: Data Table on Geographic comparison
7.3 North America - Market size and forecast 2021-2026
Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
7.4 Europe - Market size and forecast 2021-2026
Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
7.5 APAC - Market size and forecast 2021-2026
Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
7.6 South America - Market size and forecast 2021-2026
Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
7.7 Middle East and Africa - Market size and forecast 2021-2026
Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
7.8 US - Market size and forecast 2021-2026
Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
7.9 China - Market size and forecast 2021-2026
Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
7.10 UK - Market size and forecast 2021-2026
Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
7.11 Canada - Market size and forecast 2021-2026
Exhibit 74: Chart on Canada - Market size and forecast 2021-2026 ($ million)
Exhibit 75: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
Exhibit 76: Chart on Canada - Year-over-year growth 2021-2026 (%)
Exhibit 77: Data Table on Canada - Year-over-year growth 2021-2026 (%)
7.12 Germany - Market size and forecast 2021-2026
Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
7.13 Market opportunity By Geographical Landscape
Exhibit 82: Market opportunity By Geographical Landscape ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
Exhibit 83: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends

9 Vendor Landscape

9.1 Overview
9.2 Vendor landscape
Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 85: Overview on factors of disruption
9.4 Industry risks
Exhibit 86: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
Exhibit 87: Vendors covered
10.2 Market positioning of vendors
Exhibit 88: Matrix on vendor position and classification
10.3 Adobe Inc.
Exhibit 89: Adobe Inc. - Overview
Exhibit 90: Adobe Inc. - Business segments
Exhibit 91: Adobe Inc. - Key news
Exhibit 92: Adobe Inc. - Key offerings
Exhibit 93: Adobe Inc. - Segment focus
10.4 Alphabet Inc.
Exhibit 94: Alphabet Inc. - Overview
Exhibit 95: Alphabet Inc. - Business segments
Exhibit 96: Alphabet Inc. - Key news
Exhibit 97: Alphabet Inc. - Key offerings
Exhibit 98: Alphabet Inc. - Segment focus
10.5 AT Internet
Exhibit 99: AT Internet - Overview
Exhibit 100: AT Internet - Product / Service
Exhibit 101: AT Internet - Key offerings
10.6 Comscore Inc.
Exhibit 102: Comscore Inc. - Overview
Exhibit 103: Comscore Inc. - Product / Service
Exhibit 104: Comscore Inc. - Key offerings
10.7 International Business Machines Corp.
Exhibit 105: International Business Machines Corp. - Overview
Exhibit 106: International Business Machines Corp. - Business segments
Exhibit 107: International Business Machines Corp. - Key offerings
Exhibit 108: International Business Machines Corp. - Segment focus
10.8 Meta Platforms Inc.
Exhibit 109: Meta Platforms Inc. - Overview
Exhibit 110: Meta Platforms Inc. - Business segments
Exhibit 111: Meta Platforms Inc. - Key news
Exhibit 112: Meta Platforms Inc. - Key offerings
Exhibit 113: Meta Platforms Inc. - Segment focus
10.9 Metrics Enterprises Inc.
Exhibit 114: Metrics Enterprises Inc. - Overview
Exhibit 115: Metrics Enterprises Inc. - Product / Service
Exhibit 116: Metrics Enterprises Inc. - Key offerings
10.10 Microsoft Corp.
Exhibit 117: Microsoft Corp. - Overview
Exhibit 118: Microsoft Corp. - Business segments
Exhibit 119: Microsoft Corp. - Key news
Exhibit 120: Microsoft Corp. - Key offerings
Exhibit 121: Microsoft Corp. - Segment focus
10.11 Oracle Corp.
Exhibit 122: Oracle Corp. - Overview
Exhibit 123: Oracle Corp. - Business segments
Exhibit 124: Oracle Corp. - Key news
Exhibit 125: Oracle Corp. - Key offerings
Exhibit 126: Oracle Corp. - Segment focus
10.12 SAS Institute Inc.
Exhibit 127: SAS Institute Inc. - Overview
Exhibit 128: SAS Institute Inc. - Product / Service
Exhibit 129: SAS Institute Inc. - Key news
Exhibit 130: SAS Institute Inc. - Key offerings

11 Appendix

11.1 Scope of the report
11.2 Inclusions and exclusions checklist
Exhibit 131: Inclusions checklist
Exhibit 132: Exclusions checklist
11.3 Currency conversion rates for US$
Exhibit 133: Currency conversion rates for US$
11.4 Research methodology
Exhibit 134: Research methodology
Exhibit 135: Validation techniques employed for market sizing
Exhibit 136: Information sources
11.5 List of abbreviations
Exhibit 137: List of abbreviations