Global Toy Market 2023-2027

Description

List of Tables

Technavio has been monitoring the toy market and it is poised to grow by $26.16 bn during 2022-2027, accelerating at a CAGR of 4.42% during the forecast period. Our report on the toy market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing personal disposable income and rising middle-class population, rise in online sales, and increasing popularity of toy gifting culture.

Technavio's toy market is segmented as below:

By Product

Outdoor toys and dolls
Building sets and puzzles
Action figures and vehicles
Others

By Distribution Channel

Offline
Online

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the rising popularity of construction toys as one of the prime reasons driving the toy market growth during the next few years. Also, the introduction of eco-friendly toys and increasing adoption of multi-channel marketing and promotional strategies by vendors will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the toy market covers the following areas:

Toy market sizing
Toy market forecast
Toy market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toy market vendors that include Aoshima Bunka Kyozai Co. Ltd., Bandai Namco Holdings Inc., BASIC FUN Inc., Clementoni Spa, Dream International Ltd., geobra Brandstatter Stiftung and Co. KG, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., LEGO System AS, Mattel Inc., Mindware Inc., Moose Enterprise Pty. Ltd., Pegasus Toykraft Pvt. Ltd., Ravensburger AG, Spin Master Corp., The Walt Disney Co., TOMY Co. Ltd., Tru Kids Brand, and VTech Holdings Ltd. Also, the toy market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR71458

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global toy market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global toy market 2017 - 2021 ($ billion)
4.2 Product Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Product Segment 2017 - 2021 ($ billion)
4.3 Distribution channel Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Distribution channel Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
Exhibit 30: Chart on Product - Market share 2022-2027 (%)
Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
6.2 Comparison by Product
Exhibit 32: Chart on Comparison by Product
Exhibit 33: Data Table on Comparison by Product
6.3 Outdoor toys and dolls - Market size and forecast 2022-2027
Exhibit 34: Chart on Outdoor toys and dolls - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Outdoor toys and dolls - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Outdoor toys and dolls - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Outdoor toys and dolls - Year-over-year growth 2022-2027 (%)
6.4 Building sets and puzzles - Market size and forecast 2022-2027
Exhibit 38: Chart on Building sets and puzzles - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Building sets and puzzles - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Building sets and puzzles - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Building sets and puzzles - Year-over-year growth 2022-2027 (%)
6.5 Action figures and vehicles - Market size and forecast 2022-2027
Exhibit 42: Chart on Action figures and vehicles - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Action figures and vehicles - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Action figures and vehicles - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Action figures and vehicles - Year-over-year growth 2022-2027 (%)
6.6 Others - Market size and forecast 2022-2027
Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.7 Market opportunity by Product
Exhibit 50: Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 51: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibit 52: Data Table on Distribution Channel - Market share 2022-2027 (%)
7.2 Comparison by Distribution Channel
Exhibit 53: Chart on Comparison by Distribution Channel
Exhibit 54: Data Table on Comparison by Distribution Channel
7.3 Offline - Market size and forecast 2022-2027
Exhibit 55: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
Exhibit 56: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Chart on Offline - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Offline - Year-over-year growth 2022-2027 (%)
7.4 Online - Market size and forecast 2022-2027
Exhibit 59: Chart on Online - Market size and forecast 2022-2027 ($ billion)
Exhibit 60: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Chart on Online - Year-over-year growth 2022-2027 (%)
Exhibit 62: Data Table on Online - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 63: Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 65: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 66: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 67: Chart on Geographic comparison
Exhibit 68: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 Japan - Market size and forecast 2022-2027
Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.11 UK - Market size and forecast 2022-2027
Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.12 Germany - Market size and forecast 2022-2027
Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 109: Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 110: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 112: Overview on factors of disruption
11.4 Industry risks
Exhibit 113: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 114: Vendors covered
12.2 Market positioning of vendors
Exhibit 115: Matrix on vendor position and classification
12.3 Aoshima Bunka Kyozai Co. Ltd.
Exhibit 116: Aoshima Bunka Kyozai Co. Ltd. - Overview
Exhibit 117: Aoshima Bunka Kyozai Co. Ltd. - Product / Service
Exhibit 118: Aoshima Bunka Kyozai Co. Ltd. - Key offerings
12.4 Bandai Namco Holdings Inc.
Exhibit 119: Bandai Namco Holdings Inc. - Overview
Exhibit 120: Bandai Namco Holdings Inc. - Business segments
Exhibit 121: Bandai Namco Holdings Inc. - Key offerings
Exhibit 122: Bandai Namco Holdings Inc. - Segment focus
12.5 BASIC FUN Inc.
Exhibit 123: BASIC FUN Inc. - Overview
Exhibit 124: BASIC FUN Inc. - Product / Service
Exhibit 125: BASIC FUN Inc. - Key news
Exhibit 126: BASIC FUN Inc. - Key offerings
12.6 Clementoni Spa
Exhibit 127: Clementoni Spa - Overview
Exhibit 128: Clementoni Spa - Product / Service
Exhibit 129: Clementoni Spa - Key offerings
12.7 Dream International Ltd.
Exhibit 130: Dream International Ltd. - Overview
Exhibit 131: Dream International Ltd. - Product / Service
Exhibit 132: Dream International Ltd. - Key offerings
12.8 geobra Brandstatter Stiftung and Co. KG
Exhibit 133: geobra Brandstatter Stiftung and Co. KG - Overview
Exhibit 134: geobra Brandstatter Stiftung and Co. KG - Product / Service
Exhibit 135: geobra Brandstatter Stiftung and Co. KG - Key offerings
12.9 Hasbro Inc.
Exhibit 136: Hasbro Inc. - Overview
Exhibit 137: Hasbro Inc. - Business segments
Exhibit 138: Hasbro Inc. - Key news
Exhibit 139: Hasbro Inc. - Key offerings
Exhibit 140: Hasbro Inc. - Segment focus
12.10 JAKKS Pacific Inc.
Exhibit 141: JAKKS Pacific Inc. - Overview
Exhibit 142: JAKKS Pacific Inc. - Business segments
Exhibit 143: JAKKS Pacific Inc. - Key offerings
Exhibit 144: JAKKS Pacific Inc. - Segment focus
12.11 Kids2 Inc.
Exhibit 145: Kids2 Inc. - Overview
Exhibit 146: Kids2 Inc. - Product / Service
Exhibit 147: Kids2 Inc. - Key offerings
12.12 LEGO System AS
Exhibit 148: LEGO System AS - Overview
Exhibit 149: LEGO System AS - Product / Service
Exhibit 150: LEGO System AS - Key news
Exhibit 151: LEGO System AS - Key offerings
12.13 Mattel Inc.
Exhibit 152: Mattel Inc. - Overview
Exhibit 153: Mattel Inc. - Business segments
Exhibit 154: Mattel Inc. - Key news
Exhibit 155: Mattel Inc. - Key offerings
Exhibit 156: Mattel Inc. - Segment focus
12.14 Mindware Inc.
Exhibit 157: Mindware Inc. - Overview
Exhibit 158: Mindware Inc. - Product / Service
Exhibit 159: Mindware Inc. - Key offerings
12.15 Moose Enterprise Pty. Ltd.
Exhibit 160: Moose Enterprise Pty. Ltd. - Overview
Exhibit 161: Moose Enterprise Pty. Ltd. - Product / Service
Exhibit 162: Moose Enterprise Pty. Ltd. - Key offerings
12.16 Pegasus Toykraft Pvt. Ltd.
Exhibit 163: Pegasus Toykraft Pvt. Ltd. - Overview
Exhibit 164: Pegasus Toykraft Pvt. Ltd. - Product / Service
Exhibit 165: Pegasus Toykraft Pvt. Ltd. - Key offerings
12.17 Ravensburger AG
Exhibit 166: Ravensburger AG - Overview
Exhibit 167: Ravensburger AG - Product / Service
Exhibit 168: Ravensburger AG - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 169: Inclusions checklist
Exhibit 170: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 171: Currency conversion rates for US$
13.4 Research methodology
Exhibit 172: Research methodology
Exhibit 173: Validation techniques employed for market sizing
Exhibit 174: Information sources
13.5 List of abbreviations
Exhibit 175: List of abbreviations