PUBLISHER: TechNavio | PRODUCT CODE: 1213761
PUBLISHER: TechNavio | PRODUCT CODE: 1213761
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Technavio has been monitoring the digital marketing spending market and is forecast to grow by $323.29 bn during 2022-2027, accelerating at a CAGR of 8.71% during the forecast period. Our report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digital transformation across multiple sectors, increased credibility, and growing proliferation of digital marketing software.
Technavio's digital marketing spending market is segmented as below:
By Type
By Geography
This study identifies the increasing number of ad-exchange platforms as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, increased use of social media and growth in video RTB will lead to sizable demand in the market.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the digital marketing spending market covers the following areas:
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Ignite Visibility LLC, L7 Creative, Meta Platforms Inc., Microsoft Corp., Omnicom Group Inc., Oracle Corp., Perfect Search Media, Power Digital Marketing, Silverback Strategies Inc., Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and InMobi Pte. Ltd. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
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