Global Digital Marketing Spending Market 2023-2027

Description

List of Tables

Technavio has been monitoring the digital marketing spending market and is forecast to grow by $323.29 bn during 2022-2027, accelerating at a CAGR of 8.71% during the forecast period. Our report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digital transformation across multiple sectors, increased credibility, and growing proliferation of digital marketing software.

Technavio's digital marketing spending market is segmented as below:

By Type

Search ads
Display ads
Social media
E-mail marketing
Others

By Geography

APAC
North America
Europe
Middle East and Africa
South America

This study identifies the increasing number of ad-exchange platforms as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, increased use of social media and growth in video RTB will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the digital marketing spending market covers the following areas:

Digital marketing spending market sizing
Digital marketing spending market forecast
Digital marketing spending market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Ignite Visibility LLC, L7 Creative, Meta Platforms Inc., Microsoft Corp., Omnicom Group Inc., Oracle Corp., Perfect Search Media, Power Digital Marketing, Silverback Strategies Inc., Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and InMobi Pte. Ltd. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR70810

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global digital marketing spending market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global digital marketing spending market 2017 - 2021 ($ billion)
4.2 Component Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Component Segment 2017 - 2021 ($ billion)
4.3 Type Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

6.1 Market segments
Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
6.2 Comparison by Platform
Exhibit 32: Chart on Comparison by Platform
Exhibit 33: Data Table on Comparison by Platform
6.3 Mobile devices - Market size and forecast 2022-2027
Exhibit 34: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Mobile devices - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%)
6.4 Desktops - Market size and forecast 2022-2027
Exhibit 38: Chart on Desktops - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Desktops - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Desktops - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Desktops - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by Platform
Exhibit 42: Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

7.1 Market segments
Exhibit 43: Chart on Type - Market share 2022-2027 (%)
Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
7.2 Comparison by Type
Exhibit 45: Chart on Comparison by Type
Exhibit 46: Data Table on Comparison by Type
7.3 Search ads - Market size and forecast 2022-2027
Exhibit 47: Chart on Search ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Data Table on Search ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 49: Chart on Search ads - Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on Search ads - Year-over-year growth 2022-2027 (%)
7.4 Display ads - Market size and forecast 2022-2027
Exhibit 51: Chart on Display ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 52: Data Table on Display ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 53: Chart on Display ads - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Display ads - Year-over-year growth 2022-2027 (%)
7.5 Social media - Market size and forecast 2022-2027
Exhibit 55: Chart on Social media - Market size and forecast 2022-2027 ($ billion)
Exhibit 56: Data Table on Social media - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Chart on Social media - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Social media - Year-over-year growth 2022-2027 (%)
7.6 E-mail marketing - Market size and forecast 2022-2027
Exhibit 59: Chart on E-mail marketing - Market size and forecast 2022-2027 ($ billion)
Exhibit 60: Data Table on E-mail marketing - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Chart on E-mail marketing - Year-over-year growth 2022-2027 (%)
Exhibit 62: Data Table on E-mail marketing - Year-over-year growth 2022-2027 (%)
7.7 Others - Market size and forecast 2022-2027
Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)
7.8 Market opportunity by Type
Exhibit 67: Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 69: Chart on Market share by geography 2022-2027 (%)
Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 71: Chart on Geographic comparison
Exhibit 72: Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2022-2027
Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.4 North America - Market size and forecast 2022-2027
Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.7 South America - Market size and forecast 2022-2027
Exhibit 89: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 UK - Market size and forecast 2022-2027
Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.11 Japan - Market size and forecast 2022-2027
Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.12 Germany - Market size and forecast 2022-2027
Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 114: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 116: Overview on factors of disruption
11.4 Industry risks
Exhibit 117: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 118: Vendors covered
12.2 Market positioning of vendors
Exhibit 119: Matrix on vendor position and classification
12.3 Alphabet Inc.
Exhibit 120: Alphabet Inc. - Overview
Exhibit 121: Alphabet Inc. - Business segments
Exhibit 122: Alphabet Inc. - Key news
Exhibit 123: Alphabet Inc. - Key offerings
Exhibit 124: Alphabet Inc. - Segment focus
12.4 Coalition Technologies LLC
Exhibit 125: Coalition Technologies LLC - Overview
Exhibit 126: Coalition Technologies LLC - Product / Service
Exhibit 127: Coalition Technologies LLC - Key offerings
12.5 Dentsu Group Inc.
Exhibit 128: Dentsu Group Inc. - Overview
Exhibit 129: Dentsu Group Inc. - Business segments
Exhibit 130: Dentsu Group Inc. - Key offerings
Exhibit 131: Dentsu Group Inc. - Segment focus
12.6 Disruptive Advertising Inc.
Exhibit 132: Disruptive Advertising Inc. - Overview
Exhibit 133: Disruptive Advertising Inc. - Product / Service
Exhibit 134: Disruptive Advertising Inc. - Key offerings
12.7 Effective Spend
Exhibit 135: Effective Spend - Overview
Exhibit 136: Effective Spend - Product / Service
Exhibit 137: Effective Spend - Key offerings
12.8 Ignite Visibility LLC
Exhibit 138: Ignite Visibility LLC - Overview
Exhibit 139: Ignite Visibility LLC - Product / Service
Exhibit 140: Ignite Visibility LLC - Key offerings
12.9 L7 Creative
Exhibit 141: L7 Creative - Overview
Exhibit 142: L7 Creative - Product / Service
Exhibit 143: L7 Creative - Key offerings
12.10 Meta Platforms Inc.
Exhibit 144: Meta Platforms Inc. - Overview
Exhibit 145: Meta Platforms Inc. - Business segments
Exhibit 146: Meta Platforms Inc. - Key offerings
Exhibit 147: Meta Platforms Inc. - Segment focus
12.11 Microsoft Corp.
Exhibit 148: Microsoft Corp. - Overview
Exhibit 149: Microsoft Corp. - Business segments
Exhibit 150: Microsoft Corp. - Key news
Exhibit 151: Microsoft Corp. - Key offerings
Exhibit 152: Microsoft Corp. - Segment focus
12.12 Omnicom Group Inc.
Exhibit 153: Omnicom Group Inc. - Overview
Exhibit 154: Omnicom Group Inc. - Business segments
Exhibit 155: Omnicom Group Inc. - Key news
Exhibit 156: Omnicom Group Inc. - Key offerings
Exhibit 157: Omnicom Group Inc. - Segment focus
12.13 Perfect Search Media
Exhibit 158: Perfect Search Media - Overview
Exhibit 159: Perfect Search Media - Product / Service
Exhibit 160: Perfect Search Media - Key offerings
12.14 Power Digital Marketing
Exhibit 161: Power Digital Marketing - Overview
Exhibit 162: Power Digital Marketing - Product / Service
Exhibit 163: Power Digital Marketing - Key offerings
12.15 Silverback Strategies Inc.
Exhibit 164: Silverback Strategies Inc. - Overview
Exhibit 165: Silverback Strategies Inc. - Product / Service
Exhibit 166: Silverback Strategies Inc. - Key offerings
12.16 Thrive Internet Marketing Agency
Exhibit 167: Thrive Internet Marketing Agency - Overview
Exhibit 168: Thrive Internet Marketing Agency - Product / Service
Exhibit 169: Thrive Internet Marketing Agency - Key offerings
12.17 Twitter Inc.
Exhibit 170: Twitter Inc. - Overview
Exhibit 171: Twitter Inc. - Product / Service
Exhibit 172: Twitter Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 173: Inclusions checklist
Exhibit 174: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 175: Currency conversion rates for US$
13.4 Research methodology
Exhibit 176: Research methodology
Exhibit 177: Validation techniques employed for market sizing
Exhibit 178: Information sources
13.5 List of abbreviations
Exhibit 179: List of abbreviations