Global Digital Marketing Software (DMS) Market 2023-2027

Description

List of Tables

Technavio has been monitoring the digital marketing software (DMS) market and is forecast to grow by $ 82.56 bn during 2022-2027, accelerating at a CAGR of 15.76% during the forecast period. Our report on the digital marketing software (DMS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new data sources, regulatory innovations boosting market growth, personalized marketing gaining traction, and increase in number of devices capable of supporting digital media and increasing internet penetration.

Technavio's digital marketing software (DMS) market is segmented as below:

By End-user

Large enterprises
SMEs

By Service

Professional services
Managed services

By Geography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the spread of social media and e-commerce platforms as one of the prime reasons driving the digital marketing software (DMS) market growth during the next few years. Also, programmatic advertising boosting market growth and global digital transformation will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the digital marketing software (DMS) market covers the following areas:

Digital marketing software (DMS) market sizing
Digital marketing software (DMS) market forecast
Digital marketing software (DMS) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing software (DMS) market vendors that include Adobe Inc., BlueConic, CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Nielsen Holdings Plc, Oracle Corp., Redpoint Global Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., SimplyCast, TransUnion LLC, Viant Technology LLC, Vivial Inc., and Zeta Global. Also, the digital marketing software (DMS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR75031

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Service
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global digital marketing software (DMS) market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global digital marketing software (DMS) market 2017 - 2021 ($ billion)
4.2 End-user Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
4.3 Service Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Service Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

6.1 Market segments
Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
6.2 Comparison by End-user
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
6.3 Large enterprises - Market size and forecast 2022-2027
Exhibit 34: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
6.4 Small and medium enterprises (SMEs) - Market size and forecast 2022-2027
Exhibit 38: Chart on Small and medium enterprises (SMEs) - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by End-user
Exhibit 42: Market opportunity by End-user ($ billion)
Exhibit 43: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Service

7.1 Market segments
Exhibit 44: Chart on Service - Market share 2022-2027 (%)
Exhibit 45: Data Table on Service - Market share 2022-2027 (%)
7.2 Comparison by Service
Exhibit 46: Chart on Comparison by Service
Exhibit 47: Data Table on Comparison by Service
7.3 Professional services - Market size and forecast 2022-2027
Exhibit 48: Chart on Professional services - Market size and forecast 2022-2027 ($ billion)
Exhibit 49: Data Table on Professional services - Market size and forecast 2022-2027 ($ billion)
Exhibit 50: Chart on Professional services - Year-over-year growth 2022-2027 (%)
Exhibit 51: Data Table on Professional services - Year-over-year growth 2022-2027 (%)
7.4 Managed services - Market size and forecast 2022-2027
Exhibit 52: Chart on Managed services - Market size and forecast 2022-2027 ($ billion)
Exhibit 53: Data Table on Managed services - Market size and forecast 2022-2027 ($ billion)
Exhibit 54: Chart on Managed services - Year-over-year growth 2022-2027 (%)
Exhibit 55: Data Table on Managed services - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Service
Exhibit 56: Market opportunity by Service ($ billion)
Exhibit 57: Data Table on Market opportunity by Service ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 59: Chart on Market share by geography 2022-2027 (%)
Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 61: Chart on Geographic comparison
Exhibit 62: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 UK - Market size and forecast 2022-2027
Exhibit 87: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 88: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.10 France - Market size and forecast 2022-2027
Exhibit 91: Chart on France - Market size and forecast 2022-2027 ($ billion)
Exhibit 92: Data Table on France - Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Chart on France - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on France - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 Canada - Market size and forecast 2022-2027
Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 103: Market opportunity by geography ($ billion)
Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 105: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 107: Overview on factors of disruption
11.4 Industry risks
Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 109: Vendors covered
12.2 Market positioning of vendors
Exhibit 110: Matrix on vendor position and classification
12.3 Adobe Inc.
Exhibit 111: Adobe Inc. - Overview
Exhibit 112: Adobe Inc. - Business segments
Exhibit 113: Adobe Inc. - Key offerings
Exhibit 114: Adobe Inc. - Segment focus
12.4 BlueConic
Exhibit 115: BlueConic - Overview
Exhibit 116: BlueConic - Product / Service
Exhibit 117: BlueConic - Key offerings
12.5 Demandbase Inc.
Exhibit 118: Demandbase Inc. - Overview
Exhibit 119: Demandbase Inc. - Product / Service
Exhibit 120: Demandbase Inc. - Key news
Exhibit 121: Demandbase Inc. - Key offerings
12.6 HubSpot Inc.
Exhibit 122: HubSpot Inc. - Overview
Exhibit 123: HubSpot Inc. - Product / Service
Exhibit 124: HubSpot Inc. - Key offerings
12.7 International Business Machines Corp.
Exhibit 125: International Business Machines Corp. - Overview
Exhibit 126: International Business Machines Corp. - Business segments
Exhibit 127: International Business Machines Corp. - Key offerings
Exhibit 128: International Business Machines Corp. - Segment focus
12.8 Microsoft Corp.
Exhibit 129: Microsoft Corp. - Overview
Exhibit 130: Microsoft Corp. - Business segments
Exhibit 131: Microsoft Corp. - Key news
Exhibit 132: Microsoft Corp. - Key offerings
Exhibit 133: Microsoft Corp. - Segment focus
12.9 Nielsen Holdings Plc
Exhibit 134: Nielsen Holdings Plc - Overview
Exhibit 135: Nielsen Holdings Plc - Key offerings
12.10 Oracle Corp.
Exhibit 136: Oracle Corp. - Overview
Exhibit 137: Oracle Corp. - Business segments
Exhibit 138: Oracle Corp. - Key news
Exhibit 139: Oracle Corp. - Key offerings
Exhibit 140: Oracle Corp. - Segment focus
12.11 Redpoint Global Inc.
Exhibit 141: Redpoint Global Inc. - Overview
Exhibit 142: Redpoint Global Inc. - Product / Service
Exhibit 143: Redpoint Global Inc. - Key offerings
12.12 Salesforce.com Inc.
Exhibit 144: Salesforce.com Inc. - Overview
Exhibit 145: Salesforce.com Inc. - Product / Service
Exhibit 146: Salesforce.com Inc. - Key news
Exhibit 147: Salesforce.com Inc. - Key offerings
12.13 SAP SE
Exhibit 148: SAP SE - Overview
Exhibit 149: SAP SE - Business segments
Exhibit 150: SAP SE - Key news
Exhibit 151: SAP SE - Key offerings
Exhibit 152: SAP SE - Segment focus
12.14 SAS Institute Inc.
Exhibit 153: SAS Institute Inc. - Overview
Exhibit 154: SAS Institute Inc. - Product / Service
Exhibit 155: SAS Institute Inc. - Key news
Exhibit 156: SAS Institute Inc. - Key offerings
12.15 TransUnion LLC
Exhibit 157: TransUnion LLC - Overview
Exhibit 158: TransUnion LLC - Business segments
Exhibit 159: TransUnion LLC - Key offerings
Exhibit 160: TransUnion LLC - Segment focus
12.16 Viant Technology LLC
Exhibit 161: Viant Technology LLC - Overview
Exhibit 162: Viant Technology LLC - Product / Service
Exhibit 163: Viant Technology LLC - Key offerings
12.17 Zeta Global
Exhibit 164: Zeta Global - Overview
Exhibit 165: Zeta Global - Product / Service
Exhibit 166: Zeta Global - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 167: Inclusions checklist
Exhibit 168: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 169: Currency conversion rates for US$
13.4 Research methodology
Exhibit 170: Research methodology
Exhibit 171: Validation techniques employed for market sizing
Exhibit 172: Information sources
13.5 List of abbreviations
Exhibit 173: List of abbreviations