Global In-app Advertising Market 2023-2027

Description

List of Tables

Technavio has been monitoring the in-app advertising market and is forecast to grow by USD 199.21 bn during 2022-2027, accelerating at a CAGR of 20.5% during the forecast period. Our report on the in-app advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing use of smartphones, increasing app usage, and high engagement rates in advertising.

Technavio's in-app advertising market is segmented as below:

By Application

Messaging
Online shopping
Gaming
Entertainment
Others

By Type

Banner ads
Interstitial ads
Rich media ads
Video ads
Native ads

By Geography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the growing in-app purchases as one of the prime reasons driving the in-app advertising market growth during the next few years. Also, the increasing use of personalization in-app ads and the rising popularity of e-commerce and social media will lead to sizable demand in the market.

In-app advertising market sizing
In-app advertising market forecast
In-app advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-app advertising market vendors that include Adscompass, Alphabet Inc., Amazon.com Inc., Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX, Tremor International Ltd, TUNE Inc., Azerion Group N.V, Yahoo, and zoomd technologies Ltd. Also, the in-app advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR75265

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market by Geography
Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global in-app advertising market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on global in-app advertising market 2017 - 2021 ($ billion)
4.2 Application Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
4.3 Type Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

6.1 Market segments
Exhibit 30: Chart on Application - Market share 2022-2027 (%)
Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
6.2 Comparison by Application
Exhibit 32: Chart on Comparison by Application
Exhibit 33: Data Table on Comparison by Application
6.3 Messaging - Market size and forecast 2022-2027
Exhibit 34: Chart on Messaging - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Messaging - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Messaging - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Messaging - Year-over-year growth 2022-2027 (%)
6.4 Online shopping - Market size and forecast 2022-2027
Exhibit 38: Chart on Online shopping - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Online shopping - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Online shopping - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Online shopping - Year-over-year growth 2022-2027 (%)
6.5 Gaming - Market size and forecast 2022-2027
Exhibit 42: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Gaming - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
6.6 Entertainment - Market size and forecast 2022-2027
Exhibit 46: Chart on Entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Data Table on Entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
6.7 Others - Market size and forecast 2022-2027
Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.8 Market opportunity by Application
Exhibit 54: Market opportunity by Application ($ billion)
Exhibit 55: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Type

7.1 Market segments
Exhibit 56: Chart on Type - Market share 2022-2027 (%)
Exhibit 57: Data Table on Type - Market share 2022-2027 (%)
7.2 Comparison by Type
Exhibit 58: Chart on Comparison by Type
Exhibit 59: Data Table on Comparison by Type
7.3 Banner ads - Market size and forecast 2022-2027
Exhibit 60: Chart on Banner ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Data Table on Banner ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 62: Chart on Banner ads - Year-over-year growth 2022-2027 (%)
Exhibit 63: Data Table on Banner ads - Year-over-year growth 2022-2027 (%)
7.4 Interstitial ads - Market size and forecast 2022-2027
Exhibit 64: Chart on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 65: Data Table on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 66: Chart on Interstitial ads - Year-over-year growth 2022-2027 (%)
Exhibit 67: Data Table on Interstitial ads - Year-over-year growth 2022-2027 (%)
7.5 Rich media ads - Market size and forecast 2022-2027
Exhibit 68: Chart on Rich media ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 69: Data Table on Rich media ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 70: Chart on Rich media ads - Year-over-year growth 2022-2027 (%)
Exhibit 71: Data Table on Rich media ads - Year-over-year growth 2022-2027 (%)
7.6 Video ads - Market size and forecast 2022-2027
Exhibit 72: Chart on Video ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 73: Data Table on Video ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Chart on Video ads - Year-over-year growth 2022-2027 (%)
Exhibit 75: Data Table on Video ads - Year-over-year growth 2022-2027 (%)
7.7 Native ads - Market size and forecast 2022-2027
Exhibit 76: Chart on Native ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 77: Data Table on Native ads - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Chart on Native ads - Year-over-year growth 2022-2027 (%)
Exhibit 79: Data Table on Native ads - Year-over-year growth 2022-2027 (%)
7.8 Market opportunity by Type
Exhibit 80: Market opportunity by Type ($ billion)
Exhibit 81: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 82: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 83: Chart on Market share by geography 2022-2027 (%)
Exhibit 84: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 85: Chart on Geographic comparison
Exhibit 86: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 87: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 88: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 91: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 92: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 95: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 96: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 99: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 100: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 103: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 107: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 108: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 109: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 110: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 111: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 112: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 113: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 114: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 India - Market size and forecast 2022-2027
Exhibit 115: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 116: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 117: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibit 118: Data Table on India - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 119: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 120: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 121: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 122: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 UK - Market size and forecast 2022-2027
Exhibit 123: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 124: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 125: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 126: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 127: Market opportunity by geography ($ billion)
Exhibit 128: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 129: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 130: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 131: Overview on factors of disruption
11.4 Industry risks
Exhibit 132: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 133: Vendors covered
12.2 Market positioning of vendors
Exhibit 134: Matrix on vendor position and classification
12.3 Adscompass
Exhibit 135: Adscompass - Overview
Exhibit 136: Adscompass - Product / Service
Exhibit 137: Adscompass - Key offerings
12.4 Alphabet Inc.
Exhibit 138: Alphabet Inc. - Overview
Exhibit 139: Alphabet Inc. - Business segments
Exhibit 140: Alphabet Inc. - Key news
Exhibit 141: Alphabet Inc. - Key offerings
Exhibit 142: Alphabet Inc. - Segment focus
12.5 Bidease inc.
Exhibit 143: Bidease inc. - Overview
Exhibit 144: Bidease inc. - Product / Service
Exhibit 145: Bidease inc. - Key offerings
12.6 BYYD Inc
Exhibit 146: BYYD Inc - Overview
Exhibit 147: BYYD Inc - Product / Service
Exhibit 148: BYYD Inc - Key offerings
12.7 Coalition Technologies LLC
Exhibit 149: Coalition Technologies LLC - Overview
Exhibit 150: Coalition Technologies LLC - Product / Service
Exhibit 151: Coalition Technologies LLC - Key offerings
12.8 Digital Hamster SL
Exhibit 152: Digital Hamster SL - Overview
Exhibit 153: Digital Hamster SL - Product / Service
Exhibit 154: Digital Hamster SL - Key offerings
12.9 Dot Com Infoway
Exhibit 155: Dot Com Infoway - Overview
Exhibit 156: Dot Com Infoway - Product / Service
Exhibit 157: Dot Com Infoway - Key offerings
12.10 IDS Logic
Exhibit 158: IDS Logic - Overview
Exhibit 159: IDS Logic - Product / Service
Exhibit 160: IDS Logic - Key offerings
12.11 InMobi Pte. Ltd.
Exhibit 161: InMobi Pte. Ltd. - Overview
Exhibit 162: InMobi Pte. Ltd. - Product / Service
Exhibit 163: InMobi Pte. Ltd. - Key offerings
12.12 Mobio Global Ltd.
Exhibit 164: Mobio Global Ltd. - Overview
Exhibit 165: Mobio Global Ltd. - Product / Service
Exhibit 166: Mobio Global Ltd. - Key offerings
12.13 RevX
Exhibit 167: RevX - Overview
Exhibit 168: RevX - Product / Service
Exhibit 169: RevX - Key offerings
12.14 Tremor International Ltd
Exhibit 170: Tremor International Ltd - Overview
Exhibit 171: Tremor International Ltd - Product / Service
Exhibit 172: Tremor International Ltd - Key offerings
12.15 TUNE Inc.
Exhibit 173: TUNE Inc. - Overview
Exhibit 174: TUNE Inc. - Product / Service
Exhibit 175: TUNE Inc. - Key offerings
12.16 Yahoo
Exhibit 176: Yahoo - Overview
Exhibit 177: Yahoo - Product / Service
Exhibit 178: Yahoo - Key offerings
12.17 zoomd technologies Ltd.
Exhibit 179: zoomd technologies Ltd. - Overview
Exhibit 180: zoomd technologies Ltd. - Product / Service
Exhibit 181: zoomd technologies Ltd. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 182: Inclusions checklist
Exhibit 183: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 184: Currency conversion rates for US$
13.4 Research methodology
Exhibit 185: Research methodology
Exhibit 186: Validation techniques employed for market sizing
Exhibit 187: Information sources
13.5 List of abbreviations
Exhibit 188: List of abbreviations