Global Oolong Tea Market 2024-2028

The oolong tea market is forecasted to grow by USD 159.3 mn during 2023-2028, accelerating at a CAGR of 5.62% during the forecast period. The report on the oolong tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing awareness regarding health benefits of oolong tea, rising interest in oolong tea among retailers due to high demand and high number of sales, and growing popularity of tea as substitute for coffee.

Market Scope
Base Year	2023
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	5.05%
CAGR	5.62%
Incremental Value	$159.3mn

Technavio's oolong tea market is segmented as below:

By Type

Leaf and powder
Tea bag
Liquid

By Distribution Channel

Offline
Online

By Geographical Landscape

APAC
Europe
North America
South America
Middle East and Africa

This study identifies the rising popularity of artisanal and specialty teas as one of the prime reasons driving the oolong tea market growth during the next few years. Also, expanding adoption of oolong tea in Western market and continuous research and innovation in tea quality and taste will lead to sizable demand in the market.

The report on the oolong tea market covers the following areas:

Oolong tea market sizing
Oolong tea market forecast
Oolong tea market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading oolong tea market vendors that include adagio teas, Arbor Teas, Chado Tea, COFCO International, Dilmah Ceylon Tea Co. Plc, East West Tea Company LLC, generation tea, Harada Tea Processing Co Ltd., Harney and Sons Fine Teas, International Coffee and Tea LLC, Mighty Leaf Tea Canada, R. Twining and Co. Ltd., Ren Lifestyle Solutions Pvt.Ltd, Rishi Tea and Botanicals, Starbucks Corp., Tata Consumer Products Ltd., Te Co., The Republic of Tea Inc., Unilever PLC, and ITO EN Ltd.. Also, the oolong tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR76792

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global oolong tea market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global oolong tea market 2018 - 2022 ($ million)
4.2 Type Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.3 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

6.1 Market segments
Exhibit 30: Chart on Type - Market share 2023-2028 (%)
Exhibit 31: Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
Exhibit 32: Chart on Comparison by Type
Exhibit 33: Data Table on Comparison by Type
6.3 Leaf and powder - Market size and forecast 2023-2028
Exhibit 34: Chart on Leaf and powder - Market size and forecast 2023-2028 ($ million)
Exhibit 35: Data Table on Leaf and powder - Market size and forecast 2023-2028 ($ million)
Exhibit 36: Chart on Leaf and powder - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Leaf and powder - Year-over-year growth 2023-2028 (%)
6.4 Tea bag - Market size and forecast 2023-2028
Exhibit 38: Chart on Tea bag - Market size and forecast 2023-2028 ($ million)
Exhibit 39: Data Table on Tea bag - Market size and forecast 2023-2028 ($ million)
Exhibit 40: Chart on Tea bag - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Tea bag - Year-over-year growth 2023-2028 (%)
6.5 Liquid - Market size and forecast 2023-2028
Exhibit 42: Chart on Liquid - Market size and forecast 2023-2028 ($ million)
Exhibit 43: Data Table on Liquid - Market size and forecast 2023-2028 ($ million)
Exhibit 44: Chart on Liquid - Year-over-year growth 2023-2028 (%)
Exhibit 45: Data Table on Liquid - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Type
Exhibit 46: Market opportunity by Type ($ million)
Exhibit 47: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
Exhibit 48: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 49: Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
Exhibit 50: Chart on Comparison by Distribution Channel
Exhibit 51: Data Table on Comparison by Distribution Channel
7.3 Offline - Market size and forecast 2023-2028
Exhibit 52: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibit 53: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibit 54: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Offline - Year-over-year growth 2023-2028 (%)
7.4 Online - Market size and forecast 2023-2028
Exhibit 56: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibit 57: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibit 58: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on Online - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
Exhibit 60: Market opportunity by Distribution Channel ($ million)
Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 65: Chart on Geographic comparison
Exhibit 66: Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 North America - Market size and forecast 2023-2028
Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 China - Market size and forecast 2023-2028
Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
9.9 India - Market size and forecast 2023-2028
Exhibit 91: Chart on India - Market size and forecast 2023-2028 ($ million)
Exhibit 92: Data Table on India - Market size and forecast 2023-2028 ($ million)
Exhibit 93: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on India - Year-over-year growth 2023-2028 (%)
9.10 Germany - Market size and forecast 2023-2028
Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 US - Market size and forecast 2023-2028
Exhibit 103: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibit 104: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibit 105: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on US - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 107: Market opportunity By Geographical Landscape ($ million)
Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 109: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 111: Overview on factors of disruption
11.4 Industry risks
Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 113: Vendors covered
12.2 Market positioning of vendors
Exhibit 114: Matrix on vendor position and classification
12.3 Arbor Teas
Exhibit 115: Arbor Teas - Overview
Exhibit 116: Arbor Teas - Product / Service
Exhibit 117: Arbor Teas - Key offerings
12.4 Chado Tea
Exhibit 118: Chado Tea - Overview
Exhibit 119: Chado Tea - Product / Service
Exhibit 120: Chado Tea - Key offerings
12.5 COFCO International
Exhibit 121: COFCO International - Overview
Exhibit 122: COFCO International - Product / Service
Exhibit 123: COFCO International - Key offerings
12.6 Dilmah Ceylon Tea Co. Plc
Exhibit 124: Dilmah Ceylon Tea Co. Plc - Overview
Exhibit 125: Dilmah Ceylon Tea Co. Plc - Product / Service
Exhibit 126: Dilmah Ceylon Tea Co. Plc - Key offerings
12.7 East West Tea Company LLC
Exhibit 127: East West Tea Company LLC - Overview
Exhibit 128: East West Tea Company LLC - Product / Service
Exhibit 129: East West Tea Company LLC - Key offerings
12.8 Harney and Sons Fine Teas
Exhibit 130: Harney and Sons Fine Teas - Overview
Exhibit 131: Harney and Sons Fine Teas - Product / Service
Exhibit 132: Harney and Sons Fine Teas - Key offerings
12.9 International Coffee and Tea LLC
Exhibit 133: International Coffee and Tea LLC - Overview
Exhibit 134: International Coffee and Tea LLC - Product / Service
Exhibit 135: International Coffee and Tea LLC - Key offerings
12.10 ITO EN Ltd.
Exhibit 136: ITO EN Ltd. - Overview
Exhibit 137: ITO EN Ltd. - Business segments
Exhibit 138: ITO EN Ltd. - Key offerings
Exhibit 139: ITO EN Ltd. - Segment focus
12.11 Mighty Leaf Tea Canada
Exhibit 140: Mighty Leaf Tea Canada - Overview
Exhibit 141: Mighty Leaf Tea Canada - Product / Service
Exhibit 142: Mighty Leaf Tea Canada - Key offerings
12.12 R. Twining and Co. Ltd.
Exhibit 143: R. Twining and Co. Ltd. - Overview
Exhibit 144: R. Twining and Co. Ltd. - Product / Service
Exhibit 145: R. Twining and Co. Ltd. - Key offerings
12.13 Rishi Tea and Botanicals
Exhibit 146: Rishi Tea and Botanicals - Overview
Exhibit 147: Rishi Tea and Botanicals - Product / Service
Exhibit 148: Rishi Tea and Botanicals - Key offerings
12.14 Starbucks Corp.
Exhibit 149: Starbucks Corp. - Overview
Exhibit 150: Starbucks Corp. - Business segments
Exhibit 151: Starbucks Corp. - Key news
Exhibit 152: Starbucks Corp. - Key offerings
Exhibit 153: Starbucks Corp. - Segment focus
12.15 Tata Consumer Products Ltd.
Exhibit 154: Tata Consumer Products Ltd. - Overview
Exhibit 155: Tata Consumer Products Ltd. - Business segments
Exhibit 156: Tata Consumer Products Ltd. - Key news
Exhibit 157: Tata Consumer Products Ltd. - Key offerings
Exhibit 158: Tata Consumer Products Ltd. - Segment focus
12.16 The Republic of Tea Inc.
Exhibit 159: The Republic of Tea Inc. - Overview
Exhibit 160: The Republic of Tea Inc. - Product / Service
Exhibit 161: The Republic of Tea Inc. - Key offerings
12.17 Unilever PLC
Exhibit 162: Unilever PLC - Overview
Exhibit 163: Unilever PLC - Business segments
Exhibit 164: Unilever PLC - Key news
Exhibit 165: Unilever PLC - Key offerings
Exhibit 166: Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 167: Inclusions checklist
Exhibit 168: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 169: Currency conversion rates for US$
13.4 Research methodology
Exhibit 170: Research methodology
Exhibit 171: Validation techniques employed for market sizing
Exhibit 172: Information sources
13.5 List of abbreviations
Exhibit 173: List of abbreviations