Global Liquid Detergent Market 2024-2028

Description

List of Tables

The liquid detergent market is forecasted to grow by USD 18.92 bn during 2023-2028, accelerating at a CAGR of 6.77% during the forecast period. The report on the liquid detergent market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new product launches in liquid detergent segment, benefits of liquid detergent over powder and bar forms of detergent, and growing online sales and aggressive marketing strategies by vendors.

Technavio's liquid detergent market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	6.37%
CAGR	6.77%
Incremental Value	$18.92bn

By Distribution Channel

Offline
Online

By Product

Liquid laundry detergent
Liquid dishwashing detergent

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the growing demand for organic and environment-friendly liquid detergents as one of the prime reasons driving the liquid detergent market growth during the next few years. Also, rising demand for ultra-concentrated liquid detergents and innovative packaging solutions for liquid detergents will lead to sizable demand in the market.

The report on the liquid detergent market covers the following areas:

Liquid detergent market sizing
Liquid detergent market forecast
Liquid detergent market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading liquid detergent market vendors that include Acuro Organics Ltd., Amway Corp., BASF SE, Bombril SA, Church and Dwight Co. Inc., Colgate Palmolive Co., Galaxy Surfactants Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Lion Corp., McBride Plc, Oxiteno SA, Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., Saraya Co. Ltd., Tetra Laval SA, The Procter and Gamble Co., and Unilever PLC. Also, the liquid detergent market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR43973

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Chart on Market Segmentation by Product
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global liquid detergent market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global liquid detergent market 2018 - 2022 ($ billion)
4.2 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.3 Product Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
Exhibit 32: Chart on Comparison by Distribution Channel
Exhibit 33: Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 42: Market opportunity by Distribution Channel ($ billion)
Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

7.1 Market segments
Exhibit 44: Chart on Product - Market share 2023-2028 (%)
Exhibit 45: Data Table on Product - Market share 2023-2028 (%)
7.2 Comparison by Product
Exhibit 46: Chart on Comparison by Product
Exhibit 47: Data Table on Comparison by Product
7.3 Liquid laundry detergent - Market size and forecast 2023-2028
Exhibit 48: Chart on Liquid laundry detergent - Market size and forecast 2023-2028 ($ billion)
Exhibit 49: Data Table on Liquid laundry detergent - Market size and forecast 2023-2028 ($ billion)
Exhibit 50: Chart on Liquid laundry detergent - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on Liquid laundry detergent - Year-over-year growth 2023-2028 (%)
7.4 Liquid dishwashing detergent - Market size and forecast 2023-2028
Exhibit 52: Chart on Liquid dishwashing detergent - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Liquid dishwashing detergent - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Liquid dishwashing detergent - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Liquid dishwashing detergent - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Product
Exhibit 56: Market opportunity by Product ($ billion)
Exhibit 57: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 61: Chart on Geographic comparison
Exhibit 62: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Canada - Market size and forecast 2023-2028
Exhibit 91: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 103: Market opportunity By Geographical Landscape ($ billion)
Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 105: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 107: Overview on factors of disruption
11.4 Industry risks
Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 109: Vendors covered
12.2 Market positioning of vendors
Exhibit 110: Matrix on vendor position and classification
12.3 Amway Corp.
Exhibit 111: Amway Corp. - Overview
Exhibit 112: Amway Corp. - Product / Service
Exhibit 113: Amway Corp. - Key news
Exhibit 114: Amway Corp. - Key offerings
12.4 BASF SE
Exhibit 115: BASF SE - Overview
Exhibit 116: BASF SE - Business segments
Exhibit 117: BASF SE - Key news
Exhibit 118: BASF SE - Key offerings
Exhibit 119: BASF SE - Segment focus
12.5 Bombril SA
Exhibit 120: Bombril SA - Overview
Exhibit 121: Bombril SA - Product / Service
Exhibit 122: Bombril SA - Key offerings
12.6 Church and Dwight Co. Inc.
Exhibit 123: Church and Dwight Co. Inc. - Overview
Exhibit 124: Church and Dwight Co. Inc. - Business segments
Exhibit 125: Church and Dwight Co. Inc. - Key offerings
Exhibit 126: Church and Dwight Co. Inc. - Segment focus
12.7 Colgate Palmolive Co.
Exhibit 127: Colgate Palmolive Co. - Overview
Exhibit 128: Colgate Palmolive Co. - Business segments
Exhibit 129: Colgate Palmolive Co. - Key offerings
Exhibit 130: Colgate Palmolive Co. - Segment focus
12.8 Godrej Consumer Products Ltd.
Exhibit 131: Godrej Consumer Products Ltd. - Overview
Exhibit 132: Godrej Consumer Products Ltd. - Business segments
Exhibit 133: Godrej Consumer Products Ltd. - Key news
Exhibit 134: Godrej Consumer Products Ltd. - Key offerings
Exhibit 135: Godrej Consumer Products Ltd. - Segment focus
12.9 Henkel AG and Co. KGaA
Exhibit 136: Henkel AG and Co. KGaA - Overview
Exhibit 137: Henkel AG and Co. KGaA - Business segments
Exhibit 138: Henkel AG and Co. KGaA - Key news
Exhibit 139: Henkel AG and Co. KGaA - Key offerings
Exhibit 140: Henkel AG and Co. KGaA - Segment focus
12.10 Johnson and Johnson
Exhibit 141: Johnson and Johnson - Overview
Exhibit 142: Johnson and Johnson - Business segments
Exhibit 143: Johnson and Johnson - Key news
Exhibit 144: Johnson and Johnson - Key offerings
Exhibit 145: Johnson and Johnson - Segment focus
12.11 Kao Corp.
Exhibit 146: Kao Corp. - Overview
Exhibit 147: Kao Corp. - Business segments
Exhibit 148: Kao Corp. - Key offerings
Exhibit 149: Kao Corp. - Segment focus
12.12 Reckitt Benckiser Group Plc
Exhibit 150: Reckitt Benckiser Group Plc - Overview
Exhibit 151: Reckitt Benckiser Group Plc - Business segments
Exhibit 152: Reckitt Benckiser Group Plc - Key offerings
Exhibit 153: Reckitt Benckiser Group Plc - Segment focus
12.13 S.C. Johnson and Son Inc.
Exhibit 154: S.C. Johnson and Son Inc. - Overview
Exhibit 155: S.C. Johnson and Son Inc. - Product / Service
Exhibit 156: S.C. Johnson and Son Inc. - Key offerings
12.14 Saraya Co. Ltd.
Exhibit 157: Saraya Co. Ltd. - Overview
Exhibit 158: Saraya Co. Ltd. - Product / Service
Exhibit 159: Saraya Co. Ltd. - Key offerings
12.15 Tetra Laval SA
Exhibit 160: Tetra Laval SA - Overview
Exhibit 161: Tetra Laval SA - Product / Service
Exhibit 162: Tetra Laval SA - Key offerings
12.16 The Procter and Gamble Co.
Exhibit 163: The Procter and Gamble Co. - Overview
Exhibit 164: The Procter and Gamble Co. - Business segments
Exhibit 165: The Procter and Gamble Co. - Key news
Exhibit 166: The Procter and Gamble Co. - Key offerings
Exhibit 167: The Procter and Gamble Co. - Segment focus
12.17 Unilever PLC
Exhibit 168: Unilever PLC - Overview
Exhibit 169: Unilever PLC - Business segments
Exhibit 170: Unilever PLC - Key news
Exhibit 171: Unilever PLC - Key offerings
Exhibit 172: Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 173: Inclusions checklist
Exhibit 174: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 175: Currency conversion rates for US$
13.4 Research methodology
Exhibit 176: Research methodology
Exhibit 177: Validation techniques employed for market sizing
Exhibit 178: Information sources
13.5 List of abbreviations
Exhibit 179: List of abbreviations