Online Language Learning Market in US 2025-2029

Description

List of Tables

The online language learning market in us is forecasted to grow by USD 5,267.8 mn during 2024-2029, accelerating at a CAGR of 18.8% during the forecast period. The report on the online language learning market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by globalization and imperative for professional advancement in us, technological innovation and enhanced accessibility within us, and domestic cultural trends and pursuit of personal enrichment.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	15.6%
CAGR	18.8%
Incremental Value	$5,267.8 mn

Technavio's online language learning market in us is segmented as below:

By Product

Course material
Support
Apps

By End-user

Individual learners
Institutional learners

By Type

English
Mandarin
Spanish
Others

This study identifies the ascendancy of AI-driven hyper-personalization as one of the prime reasons driving the online language learning market in us growth during the next few years. Also, integration of live instruction and blended learning models and deepening specialization and niche content diversification will lead to sizable demand in the market.

The report on the online language learning market in us covers the following areas:

Online Language Learning Market in US sizing
Online Language Learning Market in US forecast
Online Language Learning Market in US industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online language learning market in us vendors that include ATI Studios SRL, Babbel GmbH, Berlitz Corp., Busuu Ltd., Coursera Inc., digital publishing AG, Duolingo Inc., edX LLC, ELSA Co. Ltd., Fluenz Inc., italki HK Ltd., Lingoda GmbH, Mango Languages, Memrise Ltd., Pimsleur, Preply Inc., Rosetta Stone LLC, Transparent Language Inc., Udemy Inc., and Yabla. Also, the online language learning market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR72615

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US: Year-over-year growth 2024-2029 (%)
- Data Table on US: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Online Language Learning Market in US 2019 - 2023
- Historic Market Size - Data Table on Online Language Learning Market in US 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

6.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
6.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
6.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
6.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
6.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
6.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
6.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

7 Market Segmentation by Product

7.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
7.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
7.3 Course material - Market size and forecast 2024-2029
- Chart on Course material - Market size and forecast 2024-2029 ($ million)
- Data Table on Course material - Market size and forecast 2024-2029 ($ million)
- Chart on Course material - Year-over-year growth 2024-2029 (%)
- Data Table on Course material - Year-over-year growth 2024-2029 (%)
7.4 Support - Market size and forecast 2024-2029
- Chart on Support - Market size and forecast 2024-2029 ($ million)
- Data Table on Support - Market size and forecast 2024-2029 ($ million)
- Chart on Support - Year-over-year growth 2024-2029 (%)
- Data Table on Support - Year-over-year growth 2024-2029 (%)
7.5 Apps - Market size and forecast 2024-2029
- Chart on Apps - Market size and forecast 2024-2029 ($ million)
- Data Table on Apps - Market size and forecast 2024-2029 ($ million)
- Chart on Apps - Year-over-year growth 2024-2029 (%)
- Data Table on Apps - Year-over-year growth 2024-2029 (%)
7.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

8 Market Segmentation by End-user

8.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
8.3 Individual learners - Market size and forecast 2024-2029
- Chart on Individual learners - Market size and forecast 2024-2029 ($ million)
- Data Table on Individual learners - Market size and forecast 2024-2029 ($ million)
- Chart on Individual learners - Year-over-year growth 2024-2029 (%)
- Data Table on Individual learners - Year-over-year growth 2024-2029 (%)
8.4 Institutional learners - Market size and forecast 2024-2029
- Chart on Institutional learners - Market size and forecast 2024-2029 ($ million)
- Data Table on Institutional learners - Market size and forecast 2024-2029 ($ million)
- Chart on Institutional learners - Year-over-year growth 2024-2029 (%)
- Data Table on Institutional learners - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 English - Market size and forecast 2024-2029
- Chart on English - Market size and forecast 2024-2029 ($ million)
- Data Table on English - Market size and forecast 2024-2029 ($ million)
- Chart on English - Year-over-year growth 2024-2029 (%)
- Data Table on English - Year-over-year growth 2024-2029 (%)
9.4 Mandarin - Market size and forecast 2024-2029
- Chart on Mandarin - Market size and forecast 2024-2029 ($ million)
- Data Table on Mandarin - Market size and forecast 2024-2029 ($ million)
- Chart on Mandarin - Year-over-year growth 2024-2029 (%)
- Data Table on Mandarin - Year-over-year growth 2024-2029 (%)
9.5 Spanish - Market size and forecast 2024-2029
- Chart on Spanish - Market size and forecast 2024-2029 ($ million)
- Data Table on Spanish - Market size and forecast 2024-2029 ($ million)
- Chart on Spanish - Year-over-year growth 2024-2029 (%)
- Data Table on Spanish - Year-over-year growth 2024-2029 (%)
9.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Drivers, Challenges, and Opportunity/Restraints

11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints

12 Competitive Landscape

12.1 Overview
12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
- Overview on factors of disruption
12.4 Industry risks
- Impact of key risks on business

13 Competitive Analysis

13.1 Companies profiled
- Companies covered
13.2 Company ranking index
- Company ranking index
13.3 Market positioning of companies
- Matrix on companies position and classification
13.4 ATI Studios SRL
- ATI Studios SRL - Overview
- ATI Studios SRL - Product / Service
- ATI Studios SRL - Key offerings
- SWOT
13.5 Babbel GmbH
- Babbel GmbH - Overview
- Babbel GmbH - Product / Service
- Babbel GmbH - Key offerings
- SWOT
13.6 Berlitz Corp.
- Berlitz Corp. - Overview
- Berlitz Corp. - Product / Service
- Berlitz Corp. - Key offerings
- SWOT
13.7 Busuu Ltd.
- Busuu Ltd. - Overview
- Busuu Ltd. - Product / Service
- Busuu Ltd. - Key offerings
- SWOT
13.8 Coursera Inc.
- Coursera Inc. - Overview
- Coursera Inc. - Business segments
- Coursera Inc. - Key news
- Coursera Inc. - Key offerings
- Coursera Inc. - Segment focus
- SWOT
13.9 digital publishing AG
- digital publishing AG - Overview
- digital publishing AG - Product / Service
- digital publishing AG - Key offerings
- SWOT
13.10 Duolingo Inc.
- Duolingo Inc. - Overview
- Duolingo Inc. - Product / Service
- Duolingo Inc. - Key offerings
- SWOT
13.11 Fluenz Inc.
- Fluenz Inc. - Overview
- Fluenz Inc. - Product / Service
- Fluenz Inc. - Key offerings
- SWOT
13.12 Lingoda GmbH
- Lingoda GmbH - Overview
- Lingoda GmbH - Product / Service
- Lingoda GmbH - Key offerings
- SWOT
13.13 Mango Languages
- Mango Languages - Overview
- Mango Languages - Product / Service
- Mango Languages - Key offerings
- SWOT
13.14 Pimsleur
- Pimsleur - Overview
- Pimsleur - Product / Service
- Pimsleur - Key offerings
- SWOT
13.15 Preply Inc.
- Preply Inc. - Overview
- Preply Inc. - Product / Service
- Preply Inc. - Key offerings
- SWOT
13.16 Rosetta Stone LLC
- Rosetta Stone LLC - Overview
- Rosetta Stone LLC - Business segments
- Rosetta Stone LLC - Key offerings
- Rosetta Stone LLC - Segment focus
- SWOT
13.17 Transparent Language Inc.
- Transparent Language Inc. - Overview
- Transparent Language Inc. - Product / Service
- Transparent Language Inc. - Key offerings
- SWOT
13.18 Udemy Inc.
- Udemy Inc. - Overview
- Udemy Inc. - Business segments
- Udemy Inc. - Key news
- Udemy Inc. - Key offerings
- Udemy Inc. - Segment focus
- SWOT

14 Appendix

14.1 Scope of the report
14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
14.3 Currency conversion rates for US$
- Currency conversion rates for US$
14.4 Research methodology
- Research methodology
14.5 Data procurement
- Information sources
14.6 Data validation
- Data validation
14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
14.8 Data synthesis
- Data synthesis
14.9 360 degree market analysis
- 360 degree market analysis
14.10 List of abbreviations
- List of abbreviations