Winter Wear Market In Europe 2026-2030

Description

The winter wear market in europe is forecasted to grow by USD 19.7 bn during 2025-2030, accelerating at a CAGR of 5.2% during the forecast period. The report on the winter wear market in europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by institutionalization of circular economy and sustainable consumerism, advancements in material science and thermal engineering, urbanization of alpine performance aesthetics.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	5%
CAGR	5.2%
Incremental Value	$19.7 bn

Technavio's winter wear market in europe is segmented as below:

By End-User

Men
Women
Children

By Product

Coats and jackets
Sweaters and cardigans
Shawls and scarves
Others

By Distribution Channel

Offline
Online

Geography

Europe
- UK
- France
- Germany
- Italy

This study identifies the technological convergence and rise of intelligent thermal apparel as one of the prime reasons driving the winter wear market in europe growth during the next few years. Also, institutionalization of circular economy and digital product passports and evolution of gorpcore into high-performance luxury fusion will lead to sizable demand in the market.

The report on the winter wear market in europe covers the following areas:

Winter wear market in europe sizing
Winter wear market in europe forecast
Winter wear market in europe industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading winter wear market in europe vendors that include Adidas AG, ALL SAINTS RETAIL LIMITED, ARBO S.R.L., BARTS B.V., Columbia Sportswear Co., DIRECT ALPINE s.r.o., GMT Alanic Clothing, Hennes and Mauritz AB, Horsefeathers, Kontoor Brands Inc., Levi Strauss and Co., Nike Inc., Patagonia Inc., UAB Audimas Supply, Under Armour Inc., Zara. Also, the winter wear market in europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR75173

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

3.1 Market ecosystem
- Chart on Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Chart on Market characteristics analysis
3.3 Value chain analysis
- Chart on Value chain analysis

4 Market Sizing

4.1 Market definition
- Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
- Chart on Europe - Market size and forecast 2025-2030 ($ billion)
- Data Table on Regional - Market size and forecast 2025-2030 ($ billion)
- Chart on Europe: Year-over-year growth 2025-2030 (%)
- Data Table on Regional - Market size and forecast 2025-2030 ($ billion)

5 Historic Market Size

5.1 Winter Wear Market in Europe 2020 - 2024
- Historic Market Size - Data Table on Winter Wear Market in Europe 2020 - 2024 ($ billion)
5.2 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ billion)
5.3 Product segment analysis 2020 - 2024
- Historic Market Size - Product Segment 2020 - 2024 ($ billion)
5.4 Distribution Channel segment analysis 2020 - 2024
- Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ billion)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on Winter Wear Market in Europe

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
- Chart on Market condition - Five forces 2025 and 2030

8 Market Segmentation by End-user

8.1 Market segments
- Chart on End-user - Market share 2025-2030 (%)
- Data Table on End-user - Market share 2025-2030 (%)
8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
8.3 Men - Market size and forecast 2025-2030
- Chart on Men - Market size and forecast 2025-2030 ($ billion)
- Data Table on Men - Market size and forecast 2025-2030 ($ billion)
- Chart on Men - Year-over-year growth 2025-2030 (%)
- Data Table on Men - Year-over-year growth 2025-2030 (%)
8.4 Women - Market size and forecast 2025-2030
- Chart on Women - Market size and forecast 2025-2030 ($ billion)
- Data Table on Women - Market size and forecast 2025-2030 ($ billion)
- Chart on Women - Year-over-year growth 2025-2030 (%)
- Data Table on Women - Year-over-year growth 2025-2030 (%)
8.5 Children - Market size and forecast 2025-2030
- Chart on Children - Market size and forecast 2025-2030 ($ billion)
- Data Table on Children - Market size and forecast 2025-2030 ($ billion)
- Chart on Children - Year-over-year growth 2025-2030 (%)
- Data Table on Children - Year-over-year growth 2025-2030 (%)
8.6 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

9 Market Segmentation by Product

9.1 Market segments
- Chart on Product - Market share 2025-2030 (%)
- Data Table on Product - Market share 2025-2030 (%)
9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
9.3 Coats and jackets - Market size and forecast 2025-2030
- Chart on Coats and jackets - Market size and forecast 2025-2030 ($ billion)
- Data Table on Coats and jackets - Market size and forecast 2025-2030 ($ billion)
- Chart on Coats and jackets - Year-over-year growth 2025-2030 (%)
- Data Table on Coats and jackets - Year-over-year growth 2025-2030 (%)
9.4 Sweaters and cardigans - Market size and forecast 2025-2030
- Chart on Sweaters and cardigans - Market size and forecast 2025-2030 ($ billion)
- Data Table on Sweaters and cardigans - Market size and forecast 2025-2030 ($ billion)
- Chart on Sweaters and cardigans - Year-over-year growth 2025-2030 (%)
- Data Table on Sweaters and cardigans - Year-over-year growth 2025-2030 (%)
9.5 Shawls and scarves - Market size and forecast 2025-2030
- Chart on Shawls and scarves - Market size and forecast 2025-2030 ($ billion)
- Data Table on Shawls and scarves - Market size and forecast 2025-2030 ($ billion)
- Chart on Shawls and scarves - Year-over-year growth 2025-2030 (%)
- Data Table on Shawls and scarves - Year-over-year growth 2025-2030 (%)
9.6 Others - Market size and forecast 2025-2030
- Chart on Others - Market size and forecast 2025-2030 ($ billion)
- Data Table on Others - Market size and forecast 2025-2030 ($ billion)
- Chart on Others - Year-over-year growth 2025-2030 (%)
- Data Table on Others - Year-over-year growth 2025-2030 (%)
9.7 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

10 Market Segmentation by Distribution Channel

10.1 Market segments
- Chart on Distribution Channel - Market share 2025-2030 (%)
- Data Table on Distribution Channel - Market share 2025-2030 (%)
10.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
10.3 Offline - Market size and forecast 2025-2030
- Chart on Offline - Market size and forecast 2025-2030 ($ billion)
- Data Table on Offline - Market size and forecast 2025-2030 ($ billion)
- Chart on Offline - Year-over-year growth 2025-2030 (%)
- Data Table on Offline - Year-over-year growth 2025-2030 (%)
10.4 Online - Market size and forecast 2025-2030
- Chart on Online - Market size and forecast 2025-2030 ($ billion)
- Data Table on Online - Market size and forecast 2025-2030 ($ billion)
- Chart on Online - Year-over-year growth 2025-2030 (%)
- Data Table on Online - Year-over-year growth 2025-2030 (%)
10.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share by geography - 2025-2030 (%)
- Data Table on Market share by geography - 2025-2030 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 UK - Market size and forecast 2025-2030
12.4 France - Market size and forecast 2025-2030
12.5 Germany - Market size and forecast 2025-2030
12.6 Italy - Market size and forecast 2025-2030
12.7 Rest of Europe - Market size and forecast 2025-2030
- Chart on Rest of Europe - Market size and forecast 2025-2030 ($ billion)
- Data Table on Rest of Europe - Market size and forecast 2025-2030 ($ billion)
- Chart on Rest of Europe - Year-over-year growth 2025-2030 (%)
- Data Table on Rest of Europe - Year-over-year growth 2025-2030 (%)
12.8 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Table on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Institutionalization of circular economy and sustainable consumerism
- Advancements in material science and thermal engineering
- Urbanization of alpine performance aesthetics
13.2 Market challenges
- Volatile climatic patterns and seasonality disruptions
- Rigorous regulatory compliance and chemical restrictions
- Supply chain instability and macroeconomic inflation
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Technological convergence and rise of intelligent thermal apparel
- Institutionalization of circular economy and digital product passports
- Evolution of gorpcore into high-performance luxury fusion

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Adidas AG
- Adidas AG - Overview
- Adidas AG - Business segments
- Adidas AG - Key news
- Adidas AG - Key offerings
- Adidas AG - Segment focus
- SWOT
15.5 ARBO S.R.L.
- ARBO S.R.L. - Overview
- ARBO S.R.L. - Product / Service
- ARBO S.R.L. - Key offerings
- SWOT
15.6 BARTS B.V.
- BARTS B.V. - Overview
- BARTS B.V. - Product / Service
- BARTS B.V. - Key offerings
- SWOT
15.7 Columbia Sportswear Co.
- Columbia Sportswear Co. - Overview
- Columbia Sportswear Co. - Business segments
- Columbia Sportswear Co. - Key offerings
- Columbia Sportswear Co. - Segment focus
- SWOT
15.8 DIRECT ALPINE s.r.o.
- DIRECT ALPINE s.r.o. - Overview
- DIRECT ALPINE s.r.o. - Product / Service
- DIRECT ALPINE s.r.o. - Key offerings
- SWOT
15.9 GMT Alanic Clothing
- GMT Alanic Clothing - Overview
- GMT Alanic Clothing - Product / Service
- GMT Alanic Clothing - Key offerings
- SWOT
15.10 Hennes and Mauritz AB
- Hennes and Mauritz AB - Overview
- Hennes and Mauritz AB - Product / Service
- Hennes and Mauritz AB - Key news
- Hennes and Mauritz AB - Key offerings
- SWOT
15.11 Horsefeathers
- Horsefeathers - Overview
- Horsefeathers - Product / Service
- Horsefeathers - Key offerings
- SWOT
15.12 Kontoor Brands Inc.
- Kontoor Brands Inc. - Overview
- Kontoor Brands Inc. - Business segments
- Kontoor Brands Inc. - Key offerings
- Kontoor Brands Inc. - Segment focus
- SWOT
15.13 Levi Strauss and Co.
- Levi Strauss and Co. - Overview
- Levi Strauss and Co. - Business segments
- Levi Strauss and Co. - Key news
- Levi Strauss and Co. - Key offerings
- Levi Strauss and Co. - Segment focus
- SWOT
15.14 Nike Inc.
- Nike Inc. - Overview
- Nike Inc. - Business segments
- Nike Inc. - Key news
- Nike Inc. - Key offerings
- Nike Inc. - Segment focus
- SWOT
15.15 Patagonia Inc.
- Patagonia Inc. - Overview
- Patagonia Inc. - Product / Service
- Patagonia Inc. - Key offerings
- SWOT
15.16 UAB Audimas Supply
- UAB Audimas Supply - Overview
- UAB Audimas Supply - Product / Service
- UAB Audimas Supply - Key offerings
- SWOT
15.17 Under Armour Inc.
- Under Armour Inc. - Overview
- Under Armour Inc. - Business segments
- Under Armour Inc. - Key news
- Under Armour Inc. - Key offerings
- Under Armour Inc. - Segment focus
- SWOT
15.18 Zara
- Zara - Overview
- Zara - Product / Service
- Zara - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations