Education Technology Market In North America 2026-2030

Description

The education technology market in north america is forecasted to grow by USD 93953.3 mn during 2025-2030, accelerating at a CAGR of 18.0% during the forecast period. The report on the education technology market in north america provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid digital transformation of k-12 and higher education systems, increasing demand for workforce upskilling and lifelong learning, strong government and institutional support for digital learning initiatives.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	15.8%
CAGR	18%
Incremental Value	$93953.3 mn

Technavio's education technology market in north america is segmented as below:

By End-User

Business
Consumer

By Deployment

On-premises
Cloud

By Sector

K-12
Higher Education
Preschool
Others

Geography

North America
- US
- Canada
- Mexico

This study identifies the expansion of AI driven personalized learning as one of the prime reasons driving the education technology market in north america growth during the next few years. Also, growth of hybrid learning models across educational institutions and increasing adoption of learning analytics and outcome measurement tools will lead to sizable demand in the market.

The report on the education technology market in north america covers the following areas:

Education technology market in north america sizing
Education technology market in north america forecast
Education technology market in north america industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading education technology market in north america vendors that include 2U Inc., Anthology Inc., Apple Inc., ApplyBoard Inc., Chegg Inc., Coursera Inc., D2L Corp., Ellucian Co., Google LLC, IBM Corp., Instructure Holdings Inc., John Wiley and Sons Inc., Microsoft Corp., Pluralsight LLC, PowerSchool Holdings Inc., Promethean World Ltd., Simplilearn Solutions, Tophatmonocle Corp., Udacity Inc., Udemy Inc.. Also, the education technology market in north america analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR76358

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Sector
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

3.1 Market ecosystem
- Chart on Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Chart on Market characteristics analysis
3.3 Value chain analysis
- Chart on Value chain analysis

4 Market Sizing

4.1 Market definition
- Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
- Chart on North America - Market size and forecast 2025-2030 ($ million)
- Data Table on Regional - Market size and forecast 2025-2030 ($ million)
- Chart on North America: Year-over-year growth 2025-2030 (%)
- Data Table on Regional - Market size and forecast 2025-2030 ($ million)

5 Historic Market Size

5.1 Education Technology Market in North America 2020 - 2024
- Historic Market Size - Data Table on Education Technology Market in North America 2020 - 2024 ($ million)
5.2 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
5.3 Deployment segment analysis 2020 - 2024
- Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
5.4 Sector segment analysis 2020 - 2024
- Historic Market Size - Sector Segment 2020 - 2024 ($ million)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

6.1 Impact of AI in the Education Technology Market in North America

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
- Chart on Market condition - Five forces 2025 and 2030

8 Market Segmentation by End-user

8.1 Market segments
- Chart on End-user - Market share 2025-2030 (%)
- Data Table on End-user - Market share 2025-2030 (%)
8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
8.3 Business - Market size and forecast 2025-2030
- Chart on Business - Market size and forecast 2025-2030 ($ million)
- Data Table on Business - Market size and forecast 2025-2030 ($ million)
- Chart on Business - Year-over-year growth 2025-2030 (%)
- Data Table on Business - Year-over-year growth 2025-2030 (%)
8.4 Consumer - Market size and forecast 2025-2030
- Chart on Consumer - Market size and forecast 2025-2030 ($ million)
- Data Table on Consumer - Market size and forecast 2025-2030 ($ million)
- Chart on Consumer - Year-over-year growth 2025-2030 (%)
- Data Table on Consumer - Year-over-year growth 2025-2030 (%)
8.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Deployment

9.1 Market segments
- Chart on Deployment - Market share 2025-2030 (%)
- Data Table on Deployment - Market share 2025-2030 (%)
9.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
9.3 On-premises - Market size and forecast 2025-2030
- Chart on On-premises - Market size and forecast 2025-2030 ($ million)
- Data Table on On-premises - Market size and forecast 2025-2030 ($ million)
- Chart on On-premises - Year-over-year growth 2025-2030 (%)
- Data Table on On-premises - Year-over-year growth 2025-2030 (%)
9.4 Cloud - Market size and forecast 2025-2030
- Chart on Cloud - Market size and forecast 2025-2030 ($ million)
- Data Table on Cloud - Market size and forecast 2025-2030 ($ million)
- Chart on Cloud - Year-over-year growth 2025-2030 (%)
- Data Table on Cloud - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)

10 Market Segmentation by Sector

10.1 Market segments
- Chart on Sector - Market share 2025-2030 (%)
- Data Table on Sector - Market share 2025-2030 (%)
10.2 Comparison by Sector
- Chart on Comparison by Sector
- Data Table on Comparison by Sector
10.3 K-12 - Market size and forecast 2025-2030
- Chart on K-12 - Market size and forecast 2025-2030 ($ million)
- Data Table on K-12 - Market size and forecast 2025-2030 ($ million)
- Chart on K-12 - Year-over-year growth 2025-2030 (%)
- Data Table on K-12 - Year-over-year growth 2025-2030 (%)
10.4 Higher Education - Market size and forecast 2025-2030
- Chart on Higher Education - Market size and forecast 2025-2030 ($ million)
- Data Table on Higher Education - Market size and forecast 2025-2030 ($ million)
- Chart on Higher Education - Year-over-year growth 2025-2030 (%)
- Data Table on Higher Education - Year-over-year growth 2025-2030 (%)
10.5 Preschool - Market size and forecast 2025-2030
- Chart on Preschool - Market size and forecast 2025-2030 ($ million)
- Data Table on Preschool - Market size and forecast 2025-2030 ($ million)
- Chart on Preschool - Year-over-year growth 2025-2030 (%)
- Data Table on Preschool - Year-over-year growth 2025-2030 (%)
10.6 Others - Market size and forecast 2025-2030
- Chart on Others - Market size and forecast 2025-2030 ($ million)
- Data Table on Others - Market size and forecast 2025-2030 ($ million)
- Chart on Others - Year-over-year growth 2025-2030 (%)
- Data Table on Others - Year-over-year growth 2025-2030 (%)
10.7 Market opportunity by Sector
- Market opportunity by Sector ($ million)
- Data Table on Market opportunity by Sector ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share by geography - 2025-2030 (%)
- Data Table on Market share by geography - 2025-2030 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 US - Market size and forecast 2025-2030
12.4 Canada - Market size and forecast 2025-2030
12.5 Mexico - Market size and forecast 2025-2030
12.6 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Table on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Rapid digital transformation of K-12 and higher education systems
- Increasing demand for workforce upskilling and lifelong learning
- Strong government and institutional support for digital learning initiatives
13.2 Market challenges
- Digital equity gaps and uneven access to technology
- Data privacy concerns and cybersecurity risks in education systems
- Resistance to change and skill gaps among educators
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Expansion of AI driven personalized learning
- Growth of hybrid learning models across educational institutions
- Increasing adoption of learning analytics and outcome measurement tools

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 2U Inc.
- 2U Inc. - Overview
- 2U Inc. - Business segments
- 2U Inc. - Key offerings
- 2U Inc. - Segment focus
- SWOT
15.5 Anthology Inc.
- Anthology Inc. - Overview
- Anthology Inc. - Product / Service
- Anthology Inc. - Key news
- Anthology Inc. - Key offerings
- SWOT
15.6 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
15.7 Chegg Inc.
- Chegg Inc. - Overview
- Chegg Inc. - Product / Service
- Chegg Inc. - Key news
- Chegg Inc. - Key offerings
- SWOT
15.8 Coursera Inc.
- Coursera Inc. - Overview
- Coursera Inc. - Business segments
- Coursera Inc. - Key news
- Coursera Inc. - Key offerings
- Coursera Inc. - Segment focus
- SWOT
15.9 D2L Corp.
- D2L Corp. - Overview
- D2L Corp. - Product / Service
- D2L Corp. - Key news
- D2L Corp. - Key offerings
- SWOT
15.10 Ellucian Co.
- Ellucian Co. - Overview
- Ellucian Co. - Product / Service
- Ellucian Co. - Key offerings
- SWOT
15.11 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
15.12 IBM Corp.
- IBM Corp. - Overview
- IBM Corp. - Business segments
- IBM Corp. - Key news
- IBM Corp. - Key offerings
- IBM Corp. - Segment focus
- SWOT
15.13 Instructure Holdings Inc.
- Instructure Holdings Inc. - Overview
- Instructure Holdings Inc. - Product / Service
- Instructure Holdings Inc. - Key news
- Instructure Holdings Inc. - Key offerings
- SWOT
15.14 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
15.15 Pluralsight LLC
- Pluralsight LLC - Overview
- Pluralsight LLC - Product / Service
- Pluralsight LLC - Key offerings
- SWOT
15.16 PowerSchool Holdings Inc.
- PowerSchool Holdings Inc. - Overview
- PowerSchool Holdings Inc. - Product / Service
- PowerSchool Holdings Inc. - Key offerings
- SWOT
15.17 Promethean World Ltd.
- Promethean World Ltd. - Overview
- Promethean World Ltd. - Product / Service
- Promethean World Ltd. - Key offerings
- SWOT
15.18 Udemy Inc.
- Udemy Inc. - Overview
- Udemy Inc. - Business segments
- Udemy Inc. - Key news
- Udemy Inc. - Key offerings
- Udemy Inc. - Segment focus
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations