Global Subscription Services Market 2026-2030

Description

The global subscription services market is forecasted to grow by USD 463.2 bn during 2025-2030, accelerating at a CAGR of 17.8% during the forecast period. The report on the global subscription services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for convenience and personalization, predictable revenue streams for businesses, technological advancements and digital transformation.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	16.6%
CAGR	17.8%
Incremental Value	$463.2 bn

Technavio's global subscription services market is segmented as below:

By Service

Video streaming
Digital content
Audio streaming

By Type

Paid
Free

By Platform

Mobile devices
Desktops and laptops
Gaming consoles
Smart TVs
Others

Geography

North America
- US
- Canada
- Mexico
APAC
- China
- India
- Japan
- South Korea
- Australia
- Indonesia
Europe
- UK
- Germany
- France
- Italy
- Spain
- The Netherlands
South America
- Brazil
- Argentina
- Colombia
Middle East and Africa
- Turkey
- South Africa
- UAE
- Egypt
Rest of World (ROW)

This study identifies the hyper-personalization and AI as one of the prime reasons driving the global subscription services market growth during the next few years. Also, bundling and aggregation of services and rise of niche and specialized subscriptions will lead to sizable demand in the market.

The report on the global subscription services market covers the following areas:

Global subscription services market sizing
Global subscription services market forecast
Global subscription services market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global subscription services market vendors that include Amazon.com Inc., Apple Inc., Baidu Inc., Boomplay, Deezer SA, Discovery Inc., Entertainment Network India Ltd., Eros Digital FZE, Hulu LLC, Lions Gate Entertainment Corp., MAX, Netflix Inc., Pandora Media Inc., Paramount, Peacock TV LLC, Spotify Technology SA, Tencent Holdings Ltd., The Walt Disney Co., TIDAL Music AS, XANDRIE SA. Also, the global subscription services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR80556

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges

3 Market Landscape

3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis

4 Market Sizing

4.1 Market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 Global Subscription Services Market 2020 - 2024
- Historic Market Size - Data Table on Global Subscription Services Market 2020 - 2024 ($ billion)
5.2 Service segment analysis 2020 - 2024
- Historic Market Size - Service Segment 2020 - 2024 ($ billion)
5.3 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ billion)
5.4 Platform segment analysis 2020 - 2024
- Historic Market Size - Platform Segment 2020 - 2024 ($ billion)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on Global Subscription Services Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition

8 Market Segmentation by Service

8.1 Market segments
8.2 Comparison by Service
8.3 Video streaming - Market size and forecast 2025-2030
8.4 Digital content - Market size and forecast 2025-2030
8.5 Audio streaming - Market size and forecast 2025-2030
8.6 Market opportunity by Service
- Market opportunity by Service ($ billion)

9 Market Segmentation by Type

9.1 Market segments
9.2 Comparison by Type
9.3 Paid - Market size and forecast 2025-2030
9.4 Free - Market size and forecast 2025-2030
9.5 Market opportunity by Type
- Market opportunity by Type ($ billion)

10 Market Segmentation by Platform

10.1 Market segments
10.2 Comparison by Platform
10.3 Mobile devices - Market size and forecast 2025-2030
10.4 Desktops and laptops - Market size and forecast 2025-2030
10.5 Gaming consoles - Market size and forecast 2025-2030
10.6 Smart TVs - Market size and forecast 2025-2030
10.7 Others - Market size and forecast 2025-2030
10.8 Market opportunity by Platform
- Market opportunity by Platform ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
12.2 Geographic comparison
12.3 North America - Market size and forecast 2025-2030
- 12.3.1 US - Market size and forecast 2025-2030
- 12.3.2 Canada - Market size and forecast 2025-2030
- 12.3.3 Mexico - Market size and forecast 2025-2030
12.4 APAC - Market size and forecast 2025-2030
- 12.4.1 China - Market size and forecast 2025-2030
- 12.4.2 India - Market size and forecast 2025-2030
- 12.4.3 Japan - Market size and forecast 2025-2030
- 12.4.4 South Korea - Market size and forecast 2025-2030
- 12.4.5 Australia - Market size and forecast 2025-2030
- 12.4.6 Indonesia - Market size and forecast 2025-2030
12.5 Europe - Market size and forecast 2025-2030
- 12.5.1 UK - Market size and forecast 2025-2030
- 12.5.2 Germany - Market size and forecast 2025-2030
- 12.5.3 France - Market size and forecast 2025-2030
- 12.5.4 Italy - Market size and forecast 2025-2030
- 12.5.5 Spain - Market size and forecast 2025-2030
- 12.5.6 The Netherlands - Market size and forecast 2025-2030
12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Colombia - Market size and forecast 2025-2030
12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.2 Turkey - Market size and forecast 2025-2030
- 12.7.3 South Africa - Market size and forecast 2025-2030
- 12.7.4 UAE - Market size and forecast 2025-2030
- 12.7.5 Egypt - Market size and forecast 2025-2030
12.8 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Increasing demand for convenience and personalization
- Predictable revenue streams for businesses
- Technological advancements and digital transformation
13.2 Market challenges
- Subscription fatigue and churn
- Intensifying competition and market saturation
- Data privacy and security concerns
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Hyper-personalization and AI
- Bundling and aggregation of services
- Rise of niche and specialized subscriptions

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
15.5 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
15.6 Baidu Inc.
- Baidu Inc. - Overview
- Baidu Inc. - Business segments
- Baidu Inc. - Key offerings
- Baidu Inc. - Segment focus
- SWOT
15.7 Deezer SA
- Deezer SA - Overview
- Deezer SA - Product / Service
- Deezer SA - Key news
- Deezer SA - Key offerings
- SWOT
15.8 Discovery Inc.
- Discovery Inc. - Overview
- Discovery Inc. - Product / Service
- Discovery Inc. - Key offerings
- SWOT
15.9 Entertainment Network India Ltd.
- Entertainment Network India Ltd. - Overview
- Entertainment Network India Ltd. - Product / Service
- Entertainment Network India Ltd. - Key offerings
- SWOT
15.10 Eros Digital FZE
- Eros Digital FZE - Overview
- Eros Digital FZE - Product / Service
- Eros Digital FZE - Key offerings
- SWOT
15.11 Hulu LLC
- Hulu LLC - Overview
- Hulu LLC - Product / Service
- Hulu LLC - Key offerings
- SWOT
15.12 Lions Gate Entertainment Corp.
- Lions Gate Entertainment Corp. - Overview
- Lions Gate Entertainment Corp. - Product / Service
- Lions Gate Entertainment Corp. - Key offerings
- SWOT
15.13 MAX
- MAX - Overview
- MAX - Product / Service
- MAX - Key offerings
- SWOT
15.14 Netflix Inc.
- Netflix Inc. - Overview
- Netflix Inc. - Product / Service
- Netflix Inc. - Key offerings
- SWOT
15.15 Paramount
- Paramount - Overview
- Paramount - Product / Service
- Paramount - Key offerings
- SWOT
15.16 Spotify Technology SA
- Spotify Technology SA - Overview
- Spotify Technology SA - Business segments
- Spotify Technology SA - Key offerings
- Spotify Technology SA - Segment focus
- SWOT
15.17 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
15.18 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations