PUBLISHER: TechNavio | PRODUCT CODE: 1975414
PUBLISHER: TechNavio | PRODUCT CODE: 1975414
Global Horse And Sports Betting Market 2026-2030
The global horse and sports betting market is forecasted to grow by USD 283.7 mn during 2025-2030, accelerating at a CAGR of 11.6% during the forecast period. The report on the global horse and sports betting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by acceleration of digital connectivity and high-speed mobile infrastructure, proliferation of ai-driven personalization and predictive analytics, expansion of regulated markets and strategic b2b partnerships.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2026 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 10.4% |
| CAGR | 11.6% |
| Incremental Value | $283.7 mn |
Technavio's global horse and sports betting market is segmented as below:
By Platform
- Offline betting
- Online betting
By Type
- Fixed odds wagering
- Exchange betting
- Live betting
- eSports betting
- Others
By Event Type
- Football and soccer
- Virtual betting events
- Horse racing
- eSports events
Geography
- Europe
- UK
- Germany
- France
- Italy
- Spain
- The Netherlands
- APAC
- China
- Japan
- Australia
- India
- South Korea
- Indonesia
- North America
- US
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the evolution of autonomous analytics and intelligent engagement systems as one of the prime reasons driving the global horse and sports betting market growth during the next few years. Also, surge in micro-betting and ultra-low latency streaming infrastructure and convergence of social betting features and gamified fan engagement will lead to sizable demand in the market.
The report on the global horse and sports betting market covers the following areas:
- Global horse and sports betting market sizing
- Global horse and sports betting market forecast
- Global horse and sports betting market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global horse and sports betting market vendors that include Ballys Corp., Bet365 Group Ltd., Betfred Group, Betsson AB, Caesars Entertainment Inc., DraftKings Inc., EveryMatrix Ltd, FDJ United, Flutter Entertainment Plc, Genius Sports Ltd, International Game Technology, MGM Resorts International, OpenBet, PENN Entertainment Inc., Playtech Plc, Sportradar Group AG, Super Group SGHC Ltd., The Betway Group, Tipico Group Ltd. Also, the global horse and sports betting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Event Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Horse And Sports Betting Market 2020 - 2024
- Historic Market Size - Data Table on Global Horse And Sports Betting Market 2020 - 2024 ($ million)
- 5.2 Platform segment analysis 2020 - 2024
- Historic Market Size - Platform Segment 2020 - 2024 ($ million)
- 5.3 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
- 5.4 Event Type segment analysis 2020 - 2024
- Historic Market Size - Event Type Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Horse and Sports Betting Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Platform
- 8.1 Market segments
- 8.2 Comparison by Platform
- 8.3 Offline betting - Market size and forecast 2025-2030
- 8.4 Online betting - Market size and forecast 2025-2030
- 8.5 Market opportunity by Platform
- Market opportunity by Platform ($ million)
9 Market Segmentation by Type
- 9.1 Market segments
- 9.2 Comparison by Type
- 9.3 Fixed odds wagering - Market size and forecast 2025-2030
- 9.4 Exchange betting - Market size and forecast 2025-2030
- 9.5 Live betting - Market size and forecast 2025-2030
- 9.6 eSports betting - Market size and forecast 2025-2030
- 9.7 Others - Market size and forecast 2025-2030
- 9.8 Market opportunity by Type
- Market opportunity by Type ($ million)
10 Market Segmentation by Event Type
- 10.1 Market segments
- 10.2 Comparison by Event Type
- 10.3 Football and soccer - Market size and forecast 2025-2030
- 10.4 Virtual betting events - Market size and forecast 2025-2030
- 10.5 Horse racing - Market size and forecast 2025-2030
- 10.6 eSports events - Market size and forecast 2025-2030
- 10.7 Market opportunity by Event Type
- Market opportunity by Event Type ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 Europe - Market size and forecast 2025-2030
- 12.3.1 UK - Market size and forecast 2025-2030
- 12.3.2 Germany - Market size and forecast 2025-2030
- 12.3.3 France - Market size and forecast 2025-2030
- 12.3.4 Italy - Market size and forecast 2025-2030
- 12.3.5 Spain - Market size and forecast 2025-2030
- 12.3.6 The Netherlands - Market size and forecast 2025-2030
- 12.4 APAC - Market size and forecast 2025-2030
- 12.4.1 China - Market size and forecast 2025-2030
- 12.4.2 Japan - Market size and forecast 2025-2030
- 12.4.3 Australia - Market size and forecast 2025-2030
- 12.4.4 India - Market size and forecast 2025-2030
- 12.4.5 South Korea - Market size and forecast 2025-2030
- 12.4.6 Indonesia - Market size and forecast 2025-2030
- 12.5 North America - Market size and forecast 2025-2030
- 12.5.1 US - Market size and forecast 2025-2030
- 12.5.2 Canada - Market size and forecast 2025-2030
- 12.5.3 Mexico - Market size and forecast 2025-2030
- 12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Chile - Market size and forecast 2025-2030
- 12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 UAE - Market size and forecast 2025-2030
- 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.3 South Africa - Market size and forecast 2025-2030
- 12.7.4 Turkey - Market size and forecast 2025-2030
- 12.7.5 Israel - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Acceleration of digital connectivity and high-speed mobile infrastructure
- Proliferation of AI-driven personalization and predictive analytics
- Expansion of regulated markets and strategic B2B partnerships
- 13.2 Market challenges
- Strengthening global regulatory oversight and compliance costs
- Escalating cybersecurity threats and data privacy risks
- Tightening global advertising restrictions and marketing barriers
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Evolution of autonomous analytics and intelligent engagement systems
- Surge in micro-betting and ultra-low latency streaming infrastructure
- Convergence of social betting features and gamified fan engagement
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Ballys Corp.
- Ballys Corp. - Overview
- Ballys Corp. - Business segments
- Ballys Corp. - Key offerings
- Ballys Corp. - Segment focus
- SWOT
- 15.5 Bet365 Group Ltd.
- Bet365 Group Ltd. - Overview
- Bet365 Group Ltd. - Product / Service
- Bet365 Group Ltd. - Key offerings
- SWOT
- 15.6 Betfred Group
- Betfred Group - Overview
- Betfred Group - Product / Service
- Betfred Group - Key offerings
- SWOT
- 15.7 Betsson AB
- Betsson AB - Overview
- Betsson AB - Product / Service
- Betsson AB - Key offerings
- SWOT
- 15.8 Caesars Entertainment Inc.
- Caesars Entertainment Inc. - Overview
- Caesars Entertainment Inc. - Business segments
- Caesars Entertainment Inc. - Key offerings
- Caesars Entertainment Inc. - Segment focus
- SWOT
- 15.9 DraftKings Inc.
- DraftKings Inc. - Overview
- DraftKings Inc. - Business segments
- DraftKings Inc. - Key offerings
- DraftKings Inc. - Segment focus
- SWOT
- 15.10 EveryMatrix Ltd
- EveryMatrix Ltd - Overview
- EveryMatrix Ltd - Product / Service
- EveryMatrix Ltd - Key offerings
- SWOT
- 15.11 Flutter Entertainment Plc
- Flutter Entertainment Plc - Overview
- Flutter Entertainment Plc - Business segments
- Flutter Entertainment Plc - Key offerings
- Flutter Entertainment Plc - Segment focus
- SWOT
- 15.12 International Game Technology
- International Game Technology - Overview
- International Game Technology - Business segments
- International Game Technology - Key offerings
- International Game Technology - Segment focus
- SWOT
- 15.13 MGM Resorts International
- MGM Resorts International - Overview
- MGM Resorts International - Business segments
- MGM Resorts International - Key offerings
- MGM Resorts International - Segment focus
- SWOT
- 15.14 OpenBet
- OpenBet - Overview
- OpenBet - Product / Service
- OpenBet - Key offerings
- SWOT
- 15.15 PENN Entertainment Inc.
- PENN Entertainment Inc. - Overview
- PENN Entertainment Inc. - Business segments
- PENN Entertainment Inc. - Key offerings
- PENN Entertainment Inc. - Segment focus
- SWOT
- 15.16 Playtech Plc
- Playtech Plc - Overview
- Playtech Plc - Business segments
- Playtech Plc - Key offerings
- Playtech Plc - Segment focus
- SWOT
- 15.17 Sportradar Group AG
- Sportradar Group AG - Overview
- Sportradar Group AG - Product / Service
- Sportradar Group AG - Key offerings
- SWOT
- 15.18 Super Group SGHC Ltd.
- Super Group SGHC Ltd. - Overview
- Super Group SGHC Ltd. - Business segments
- Super Group SGHC Ltd. - Key offerings
- Super Group SGHC Ltd. - Segment focus
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
