Global Spirits Market 2026-2030

Description

The global spirits market is forecasted to grow by USD 149114.9 mn during 2025-2030, accelerating at a CAGR of 4.0% during the forecast period. The report on the global spirits market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing premiumization demand across alcoholic beverage categories, increasing on-trade consumption through hospitality and tourism expansion, expanding alcoholic beverage demand from emerging middle-class populations.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2025
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	3.6%
CAGR	4%
Incremental Value	$149114.9 mn

Technavio's global spirits market is segmented as below:

By Type

Whisky
Brandy
Rum
Gin
Others

By Distribution Channel

Off-trade
On-trade

By Product Type

Mass
Premium
Super premium
Luxury

Geography

Europe
- UK
- France
- Germany
- Italy
- Spain
- The Netherlands
APAC
- China
- India
- Japan
- South Korea
- Australia
- Indonesia
North America
- US
- Canada
- Mexico
South America
- Brazil
- Argentina
- Chile
Middle East and Africa
- South Africa
- Turkey
- UAE
Rest of World (ROW)

This study identifies the growing adoption of low-alcohol and alcohol-free spirit portfolios as one of the prime reasons driving the global spirits market growth during the next few years. Also, increasing use of AI-enabled consumer analytics in product development and evolving direct-to-consumer and omnichannel engagement strategies will lead to sizable demand in the market.

The report on the global spirits market covers the following areas:

Global spirits market sizing
Global spirits market forecast
Global spirits market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global spirits market vendors that include Absolut Vodka, Asahi Group Holdings Ltd., Bacardi and Co. Ltd., Becle S.A.B. de C.V., Brown Forman Corp., Campari Group, Diageo PLC, Heaven Hill Distillery Inc., Hite Jinro Co. Ltd., Kirin Holdings Co. Ltd., Kweichow Moutai Co. Ltd., LVMH Moet Hennessy, Mast Jagermeister SE, Pernod Ricard SA, Remy Cointreau SA, Sazerac Co. Inc., Suntory Beverage and Food Ltd., Thai Beverage Public Co. Ltd., The Edrington Group Ltd., Wuliangye Yibin Co. Ltd.. Also, the global spirits market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR77500

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges

3 Market Landscape

3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis

4 Market Sizing

4.1 Market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 Global Spirits Market 2020 - 2024
- Historic Market Size - Data Table on Global Spirits Market 2020 - 2024 ($ million)
5.2 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
5.3 Distribution Channel segment analysis 2020 - 2024
- Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
5.4 Product Type segment analysis 2020 - 2024
- Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on global spirits market
6.2 Impact of geopolitical conflicts on global spirits market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition

8 Market Segmentation by Type

8.1 Market segments
8.2 Comparison by Type
8.3 Whisky - Market size and forecast 2025-2030
8.4 Brandy - Market size and forecast 2025-2030
8.5 Rum - Market size and forecast 2025-2030
8.6 Gin - Market size and forecast 2025-2030
8.7 Others - Market size and forecast 2025-2030
8.8 Market opportunity by Type
- Market opportunity by Type ($ million)

9 Market Segmentation by Distribution Channel

9.1 Market segments
9.2 Comparison by Distribution Channel
9.3 Off-trade - Market size and forecast 2025-2030
9.4 On-trade - Market size and forecast 2025-2030
9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Product Type

10.1 Market segments
10.2 Comparison by Product Type
10.3 Mass - Market size and forecast 2025-2030
10.4 Premium - Market size and forecast 2025-2030
10.5 Super premium - Market size and forecast 2025-2030
10.6 Luxury - Market size and forecast 2025-2030
10.7 Market opportunity by Product Type
- Market opportunity by Product Type ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
12.2 Geographic comparison
12.3 Europe - Market size and forecast 2025-2030
- 12.3.1 UK - Market size and forecast 2025-2030
- 12.3.2 France - Market size and forecast 2025-2030
- 12.3.3 Germany - Market size and forecast 2025-2030
- 12.3.4 Italy - Market size and forecast 2025-2030
- 12.3.5 Spain - Market size and forecast 2025-2030
- 12.3.6 The Netherlands - Market size and forecast 2025-2030
12.4 APAC - Market size and forecast 2025-2030
- 12.4.1 China - Market size and forecast 2025-2030
- 12.4.2 India - Market size and forecast 2025-2030
- 12.4.3 Japan - Market size and forecast 2025-2030
- 12.4.4 South Korea - Market size and forecast 2025-2030
- 12.4.5 Australia - Market size and forecast 2025-2030
- 12.4.6 Indonesia - Market size and forecast 2025-2030
12.5 North America - Market size and forecast 2025-2030
- 12.5.1 US - Market size and forecast 2025-2030
- 12.5.2 Canada - Market size and forecast 2025-2030
- 12.5.3 Mexico - Market size and forecast 2025-2030
12.6 South America - Market size and forecast 2025-2030
- 12.6.1 Brazil - Market size and forecast 2025-2030
- 12.6.2 Argentina - Market size and forecast 2025-2030
- 12.6.3 Chile - Market size and forecast 2025-2030
12.7 Middle East and Africa - Market size and forecast 2025-2030
- 12.7.1 South Africa - Market size and forecast 2025-2030
- 12.7.2 Turkey - Market size and forecast 2025-2030
- 12.7.3 UAE - Market size and forecast 2025-2030
- 12.7.4 Saudi Arabia - Market size and forecast 2025-2030
- 12.7.5 Israel - Market size and forecast 2025-2030
12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

13.1 Market drivers
- Growing premiumization demand across alcoholic beverage categories
- Increasing on-trade consumption through hospitality and tourism expansion
- Expanding alcoholic beverage demand from emerging middle-class populations
13.2 Market challenges
- Stringent alcohol taxation and advertising restrictions across major economies
- Volatility in agricultural raw material availability and input costs
- Rising health consciousness reducing frequency of alcohol consumption
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
- Growing adoption of low-alcohol and alcohol-free spirit portfolios
- Increasing use of AI-enabled consumer analytics in product development
- Evolving direct-to-consumer and omnichannel engagement strategies

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Asahi Group Holdings Ltd.
- Asahi Group Holdings Ltd. - Overview
- Asahi Group Holdings Ltd. - Business segments
- Asahi Group Holdings Ltd. - Key offerings
- Asahi Group Holdings Ltd. - Segment focus
- SWOT
15.5 Becle S.A.B. de C.V.
- Becle S.A.B. de C.V. - Overview
- Becle S.A.B. de C.V. - Product / Service
- Becle S.A.B. de C.V. - Key offerings
- SWOT
15.6 Brown Forman Corp.
- Brown Forman Corp. - Overview
- Brown Forman Corp. - Business segments
- Brown Forman Corp. - Key offerings
- Brown Forman Corp. - Segment focus
- SWOT
15.7 Campari Group
- Campari Group - Overview
- Campari Group - Business segments
- Campari Group - Key offerings
- Campari Group - Segment focus
- SWOT
15.8 Diageo PLC
- Diageo PLC - Overview
- Diageo PLC - Business segments
- Diageo PLC - Key offerings
- Diageo PLC - Segment focus
- SWOT
15.9 Hite Jinro Co. Ltd.
- Hite Jinro Co. Ltd. - Overview
- Hite Jinro Co. Ltd. - Business segments
- Hite Jinro Co. Ltd. - Key offerings
- Hite Jinro Co. Ltd. - Segment focus
- SWOT
15.10 Kirin Holdings Co. Ltd.
- Kirin Holdings Co. Ltd. - Overview
- Kirin Holdings Co. Ltd. - Business segments
- Kirin Holdings Co. Ltd. - Key offerings
- Kirin Holdings Co. Ltd. - Segment focus
- SWOT
15.11 Kweichow Moutai Co. Ltd.
- Kweichow Moutai Co. Ltd. - Overview
- Kweichow Moutai Co. Ltd. - Product / Service
- Kweichow Moutai Co. Ltd. - Key offerings
- SWOT
15.12 LVMH Moet Hennessy
- LVMH Moet Hennessy - Overview
- LVMH Moet Hennessy - Business segments
- LVMH Moet Hennessy - Key offerings
- LVMH Moet Hennessy - Segment focus
- SWOT
15.13 Pernod Ricard SA
- Pernod Ricard SA - Overview
- Pernod Ricard SA - Business segments
- Pernod Ricard SA - Key offerings
- Pernod Ricard SA - Segment focus
- SWOT
15.14 Remy Cointreau SA
- Remy Cointreau SA - Overview
- Remy Cointreau SA - Business segments
- Remy Cointreau SA - Key offerings
- Remy Cointreau SA - Segment focus
- SWOT
15.15 Sazerac Co. Inc.
- Sazerac Co. Inc. - Overview
- Sazerac Co. Inc. - Product / Service
- Sazerac Co. Inc. - Key offerings
- SWOT
15.16 Suntory Beverage and Food Ltd.
- Suntory Beverage and Food Ltd. - Overview
- Suntory Beverage and Food Ltd. - Business segments
- Suntory Beverage and Food Ltd. - Key offerings
- Suntory Beverage and Food Ltd. - Segment focus
- SWOT
15.17 Thai Beverage Public Co. Ltd.
- Thai Beverage Public Co. Ltd. - Overview
- Thai Beverage Public Co. Ltd. - Business segments
- Thai Beverage Public Co. Ltd. - Key offerings
- Thai Beverage Public Co. Ltd. - Segment focus
- SWOT
15.18 Wuliangye Yibin Co. Ltd.
- Wuliangye Yibin Co. Ltd. - Overview
- Wuliangye Yibin Co. Ltd. - Product / Service
- Wuliangye Yibin Co. Ltd. - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations