Global Over the Top Market 2023-2027

List of Tables

Global Over The Top (OTT) Market 2023-2027

Technavio has been monitoring the over the top (OTT) market and it is poised to grow by $439.12 bn during 2023-2027, accelerating at a CAGR of 24.85% during the forecast period. Our report on the over the top (OTT) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing preference for cloud streaming services, the renewal of shows across online streaming channels, and the growing adoption of target advertisement-based streaming apps.

Technavio's over the top (OTT) market is segmented as below:

By Content Type

Video
Text and images
VoIP
Music streaming

By Device Outlook

Smartphones and Tablet
Laptop and Desktop
Smart TV

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the growing number of partnerships and acquisitions as one of the prime reasons driving the over the top (OTT) market growth during the next few years. Also, growing wearables with music streaming and integration of advanced technologies in ott services will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on over the top (OTT) market covers the following areas:

Over the top (OTT) market sizing
Over the top (OTT) market forecast
Over the top (OTT) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading over the top (OTT) market vendors that include 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cinedigm Digital Cinema Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., Indieflix Inc., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., The Walt Disney Co., and Paramount Global. Also, the over the top (OTT) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR41626

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Content Type
Exhibit 06: Executive Summary - Chart on Market Segmentation by Device
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global over the top (OTT) market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global over the top (OTT) market 2017 - 2021 ($ billion)
4.2 Content Type Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Content Type Segment 2017 - 2021 ($ billion)
4.3 Device Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Device Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Content Type

6.1 Market segments
Exhibit 30: Chart on Content Type - Market share 2022-2027 (%)
Exhibit 31: Data Table on Content Type - Market share 2022-2027 (%)
6.2 Comparison by Content Type
Exhibit 32: Chart on Comparison by Content Type
Exhibit 33: Data Table on Comparison by Content Type
6.3 Video - Market size and forecast 2022-2027
Exhibit 34: Chart on Video - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Video - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Video - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Video - Year-over-year growth 2022-2027 (%)
6.4 Text and images - Market size and forecast 2022-2027
Exhibit 38: Chart on Text and images - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Text and images - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Text and images - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Text and images - Year-over-year growth 2022-2027 (%)
6.5 VoIP - Market size and forecast 2022-2027
Exhibit 42: Chart on VoIP - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on VoIP - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on VoIP - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on VoIP - Year-over-year growth 2022-2027 (%)
6.6 Music streaming - Market size and forecast 2022-2027
Exhibit 46: Chart on Music streaming - Market size and forecast 2022-2027 ($ billion)
Exhibit 47: Data Table on Music streaming - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Chart on Music streaming - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Music streaming - Year-over-year growth 2022-2027 (%)
6.7 Market opportunity by Content Type
Exhibit 50: Market opportunity by Content Type ($ billion)

7 Market Segmentation by Device

7.1 Market segments
Exhibit 51: Chart on Device - Market share 2022-2027 (%)
Exhibit 52: Data Table on Device - Market share 2022-2027 (%)
7.2 Comparison by Device
Exhibit 53: Chart on Comparison by Device
Exhibit 54: Data Table on Comparison by Device
7.3 Smartphones and tablet - Market size and forecast 2022-2027
Exhibit 55: Chart on Smartphones and tablet - Market size and forecast 2022-2027 ($ billion)
Exhibit 56: Data Table on Smartphones and tablet - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Chart on Smartphones and tablet - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Smartphones and tablet - Year-over-year growth 2022-2027 (%)
7.4 Laptop and desktop - Market size and forecast 2022-2027
Exhibit 59: Chart on Laptop and desktop - Market size and forecast 2022-2027 ($ billion)
Exhibit 60: Data Table on Laptop and desktop - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Chart on Laptop and desktop - Year-over-year growth 2022-2027 (%)
Exhibit 62: Data Table on Laptop and desktop - Year-over-year growth 2022-2027 (%)
7.5 Smart TV - Market size and forecast 2022-2027
Exhibit 63: Chart on Smart TV - Market size and forecast 2022-2027 ($ billion)
Exhibit 64: Data Table on Smart TV - Market size and forecast 2022-2027 ($ billion)
Exhibit 65: Chart on Smart TV - Year-over-year growth 2022-2027 (%)
Exhibit 66: Data Table on Smart TV - Year-over-year growth 2022-2027 (%)
7.6 Market opportunity by Device
Exhibit 67: Market opportunity by Device ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 69: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 71: Chart on Geographic comparison
Exhibit 72: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 UK - Market size and forecast 2022-2027
Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 Canada - Market size and forecast 2022-2027
Exhibit 109: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 110: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibit 111: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibit 112: Data Table on Canada - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 113: Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 114: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 116: Overview on factors of disruption
11.4 Industry risks
Exhibit 117: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 118: Vendors covered
12.2 Market positioning of vendors
Exhibit 119: Matrix on vendor position and classification
12.3 8x8 Inc.
Exhibit 120: 8x8 Inc. - Overview
Exhibit 121: 8x8 Inc. - Product / Service
Exhibit 122: 8x8 Inc. - Key offerings
12.4 Alphabet Inc.
Exhibit 123: Alphabet Inc. - Overview
Exhibit 124: Alphabet Inc. - Business segments
Exhibit 125: Alphabet Inc. - Key news
Exhibit 126: Alphabet Inc. - Key offerings
Exhibit 127: Alphabet Inc. - Segment focus
12.5 Amazon.com Inc.
Exhibit 128: Amazon.com Inc. - Overview
Exhibit 129: Amazon.com Inc. - Business segments
Exhibit 130: Amazon.com Inc. - Key news
Exhibit 131: Amazon.com Inc. - Key offerings
Exhibit 132: Amazon.com Inc. - Segment focus
12.6 Apple Inc.
Exhibit 133: Apple Inc. - Overview
Exhibit 134: Apple Inc. - Business segments
Exhibit 135: Apple Inc. - Key news
Exhibit 136: Apple Inc. - Key offerings
Exhibit 137: Apple Inc. - Segment focus
12.7 Comcast Corp.
Exhibit 138: Comcast Corp. - Overview
Exhibit 139: Comcast Corp. - Business segments
Exhibit 140: Comcast Corp. - Key news
Exhibit 141: Comcast Corp. - Key offerings
Exhibit 142: Comcast Corp. - Segment focus
12.8 Deezer SA
Exhibit 143: Deezer SA - Overview
Exhibit 144: Deezer SA - Product / Service
Exhibit 145: Deezer SA - Key news
Exhibit 146: Deezer SA - Key offerings
12.9 Indieflix Inc.
Exhibit 147: Indieflix Inc. - Overview
Exhibit 148: Indieflix Inc. - Product / Service
Exhibit 149: Indieflix Inc. - Key offerings
12.10 Microsoft Corp.
Exhibit 150: Microsoft Corp. - Overview
Exhibit 151: Microsoft Corp. - Business segments
Exhibit 152: Microsoft Corp. - Key news
Exhibit 153: Microsoft Corp. - Key offerings
Exhibit 154: Microsoft Corp. - Segment focus
12.11 Netflix Inc.
Exhibit 155: Netflix Inc. - Overview
Exhibit 156: Netflix Inc. - Product / Service
Exhibit 157: Netflix Inc. - Key offerings
12.12 Paramount Global
Exhibit 158: Paramount Global - Overview
Exhibit 159: Paramount Global - Business segments
Exhibit 160: Paramount Global - Key offerings
Exhibit 161: Paramount Global - Segment focus
12.13 Sirius XM Holdings Inc.
Exhibit 162: Sirius XM Holdings Inc. - Overview
Exhibit 163: Sirius XM Holdings Inc. - Business segments
Exhibit 164: Sirius XM Holdings Inc. - Key offerings
Exhibit 165: Sirius XM Holdings Inc. - Segment focus
12.14 Sony Group Corp.
Exhibit 166: Sony Group Corp. - Overview
Exhibit 167: Sony Group Corp. - Business segments
Exhibit 168: Sony Group Corp. - Key news
Exhibit 169: Sony Group Corp. - Key offerings
Exhibit 170: Sony Group Corp. - Segment focus
12.15 Spotify Technology SA
Exhibit 171: Spotify Technology SA - Overview
Exhibit 172: Spotify Technology SA - Business segments
Exhibit 173: Spotify Technology SA - Key offerings
Exhibit 174: Spotify Technology SA - Segment focus
12.16 Tencent Holdings Ltd.
Exhibit 175: Tencent Holdings Ltd. - Overview
Exhibit 176: Tencent Holdings Ltd. - Business segments
Exhibit 177: Tencent Holdings Ltd. - Key offerings
Exhibit 178: Tencent Holdings Ltd. - Segment focus
12.17 The Walt Disney Co.
Exhibit 179: The Walt Disney Co. - Overview
Exhibit 180: The Walt Disney Co. - Business segments
Exhibit 181: The Walt Disney Co. - Key offerings
Exhibit 182: The Walt Disney Co. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 183: Inclusions checklist
Exhibit 184: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 185: Currency conversion rates for US$
13.4 Research methodology
Exhibit 186: Research methodology
Exhibit 187: Validation techniques employed for market sizing
Exhibit 188: Information sources
13.5 List of abbreviations
Exhibit 189: List of abbreviations