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Market Research Report

Global Customer Analytics Applications Market 2019-2023

Published by TechNavio (Infiniti Research Ltd.) Product code 905974
Published Content info 139 Pages
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Global Customer Analytics Applications Market 2019-2023
Published: August 6, 2019 Content info: 139 Pages
Description

About this market

Customer analytics provide a complete analysis of customers on how to acquire and retain customers, identify high-value customers, and predict customer behavior. Technavio's customer analytics applications market analysis considers sales from retail, BFSI, telecom and IT, healthcare, manufacturing, and other end-users. Our analysis also considers the sales of customer analytics applications in APAC, Europe, North America, South America, and MEA. In 2018, the retail segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as growth and expansion of retail and e-commerce companies will play a significant role in the retail segment to maintain its market position. Also, our global customer analytics applications market report also looks at factors such as increasing social media consumers, growing demand for improved customer satisfaction, an increase in the adoption of customer analytics by SMEs. However, data privacy and security issues, availability of open source applications, data integration issues may hamper the growth of the customer analytics applications industry over the forecast period.

Overview

Growing demand for improved customer satisfaction

Customer analytics is highly used in customer-focused industries for the development of personalized communications and marketing programs. This improves customers' experience and their retention rate by analyzing customer buying patterns and customizing marketing campaigns based on the data. Companies collect feedback from customer survey and call center reports and Net Promoter Score (NPS). Based on the feedback, companies analyze the customer behavior patterns through which they gain a unified view and deliver personalized customer experience in real-time. With the increased digitization of businesses, the availability of accurate business data at the right time is essential for companies to achieve their business objectives and avert risks. This demand for improved customer satisfaction will lead to the expansion of the global customer analytics applications market at a CAGR of over 13% during the forecast period.

Al-powered customer analytics

AI has been designed and programmed to think and act like humans. The use of Al is increasing due to its ability to improve productivity and provide accurate results within a short span of time. Combining customer analytics applications with Al enables companies to analyze customer data better and improve customer experiences with personalization, content creation, and chatbots. Al also enables enterprises to implement targeted marketing campaigns to targeted audience segments, thereby providing improved products and offerings to customers. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global customer analytics applications market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of a few major players, the global customer analytics applications market is concentrated. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer analytics applications manufacturers, that include Adobe Inc., IBM Corp., Oracle Corp., Salesforce.com Inc., and SAS Institute Inc.

Also, the customer analytics applications market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

Table of Contents
Product Code: IRTNTR31816

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • Retail - Market size and forecast 2018-2023
  • BFSI - Market size and forecast 2018-2023
  • Telecom and IT - Market size and forecast 2018-2023
  • Healthcare - Market size and forecast 2018-2023
  • Manufacturing - Market size and forecast 2018-2023
  • Other end-users - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023

Key leading countries

  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • AI-powered customer analytics
  • Use of IoT data in customer analytics
  • Growing number of partnerships and acquisitions

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Adobe Inc.
  • IBM Corp.
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAS Institute Inc.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

  • Exhibit 01: Product offerings of vendors:
  • Exhibit 02: Global information technology (IT) software market
  • Exhibit 03: Segments of global information technology (IT) software market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: End-user - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by end-user
  • Exhibit 20: Retail - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 21: Retail - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: BFSI - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 23: BFSI - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: Telecom and IT - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 25: Telecom and IT - Year-over-year growth 2019-2023 (%)
  • Exhibit 26: Healthcare - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 27: Healthcare - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Manufacturing - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 29: Manufacturing - Year-over-year growth 2019-2023 (%)
  • Exhibit 30: Other end-users - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 31: Other end-users - Year-over-year growth 2019-2023 (%)
  • Exhibit 32: Market opportunity by end-user
  • Exhibit 33: Customer landscape
  • Exhibit 34: Market share by geography 2018-2023 (%)
  • Exhibit 35: Geographic comparison
  • Exhibit 36: North America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 37: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: Europe - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 39: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 40: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 41: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 42: South America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 43: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 44: MEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 45: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 46: Key leading countries
  • Exhibit 47: Market opportunity
  • Exhibit 48: Factors of differentiation open-source and commercial customer analytics application:
  • Exhibit 49: Open-source customer analytics application providers and their product offerings:
  • Exhibit 50: Impact of drivers and challenges
  • Exhibit 51: Vendor landscape
  • Exhibit 52: Landscape disruption
  • Exhibit 53: Vendors covered
  • Exhibit 54: Vendor classification
  • Exhibit 55: Market positioning of vendors
  • Exhibit 56: Adobe Inc. - Vendor overview
  • Exhibit 57: Adobe Inc. - Business segments
  • Exhibit 58: Adobe Inc. - Organizational developments
  • Exhibit 59: Adobe Inc. - Geographic focus
  • Exhibit 60: Adobe Inc. - Segment focus
  • Exhibit 61: Adobe Inc. - Key offerings
  • Exhibit 62: IBM Corp. - Vendor overview
  • Exhibit 63: IBM Corp. - Business segments
  • Exhibit 64: IBM Corp. - Organizational developments
  • Exhibit 65: IBM Corp. - Geographic focus
  • Exhibit 66: IBM Corp. - Segment focus
  • Exhibit 67: IBM Corp. - Key offerings
  • Exhibit 68: Oracle Corp. - Vendor overview
  • Exhibit 69: Oracle Corp. - Business segments
  • Exhibit 70: Oracle Corp. - Organizational developments
  • Exhibit 71: Oracle Corp. - Geographic focus
  • Exhibit 72: Oracle Corp. - Segment focus
  • Exhibit 73: Oracle Corp. - Key offerings
  • Exhibit 74: Salesforce.com Inc. - Vendor overview
  • Exhibit 75: Salesforce.com Inc. - Organizational developments
  • Exhibit 76: Salesforce.com Inc. - Geographic focus
  • Exhibit 77: Salesforce.com Inc. - Key offerings
  • Exhibit 78: SAS Institute Inc. - Vendor overview
  • Exhibit 79: SAS Institute Inc. - Organizational developments
  • Exhibit 80: SAS Institute Inc. - Key offerings
  • Exhibit 81: Validation techniques employed for market sizing
  • Exhibit 82: Definition of market positioning of vendors
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