PUBLISHER: Inkwood Research | PRODUCT CODE: 1268532
PUBLISHER: Inkwood Research | PRODUCT CODE: 1268532
The North America beauty & personal care market is estimated to register a CAGR of 3.08% during the forecasting years of 2023-2032. Some of the leading factors fueling the market growth of the region include the rising expenditure on personal care products and consumers' participation in recreational as well as outdoor activities, resulting in the development of clean-label sun care products with anti-aging solutions.
Canada and the United States are evaluated for the North America beauty & personal care market growth analysis. The prominent product category in Canada is the skin care segment, driven by consumers willing to splurge on high-quality and premium products. Social media has also become a tool for increasing sales, with its role in engaging consumers through color cosmetics brands as well as trendy looks. Moreover, Unilever's launch of the Love Beauty and Planet brand connected young consumers inclined towards authentic, sustainable, and natural brands with vegan-friendly hair care and bath products.
In the United States, there has been a rise in the launch and expansion of natural deodorants, with brands extending their product lines to bath & skin care. This is mainly accredited to the awareness of the negative effects of antiperspirants on body temperature and aluminum on renal function, thus giving rise to a new and organized segment of natural and organic deodorants. Hence, these factors are set to propel the market growth in North America during the forecast period.
Some of the prominent companies in the market include Procter & Gamble, The Estee Lauder Companies Inc, L'Oreal SA, etc.