PUBLISHER: Inkwood Research | PRODUCT CODE: 1268546
PUBLISHER: Inkwood Research | PRODUCT CODE: 1268546
The Europe digital marketing software market is projected to propel at a 13.99% CAGR during the forecast period, 2023-2032. Technological evolution, affordability of digital marketing platforms, changing consumer attitudes, increased digital channel usage, data accessibility, and advanced analytics tools boost the market growth.
The Europe digital marketing software market growth analysis includes a thorough study of Poland, France, Germany, the United Kingdom, Spain, Italy, Belgium, and Rest of Europe. Adopting digital marketing technologies in France enhances customer focus and facilitates better utilization of first-party data as businesses increasingly invest in these data sources. Over half of the enterprises in the information and communication sector employ CRM software to manage and analyze client data, with larger companies using CRM three times more than SMEs. During the forecast period, social media usage is expected to rise significantly.
The growing influence of Artificial Intelligence (AI) and data-driven marketing has led to increased demand for social media and digital marketing. In the retail sector, numerous e-commerce businesses leverage augmented reality to allow customers to experience products before purchasing. These emerging technologies positively impact the digital marketing software market.
In Italy, digital ad spending is rising, reflecting businesses' growing interest in engaging customers through digital channels. Italy presents a lucrative market with an estimated 28 million online buyers and a rapidly expanding e-commerce sector. The country boasts over 64 million mobile phone users, making mobile marketing a critical component of Italian digital marketing strategies.
Some key players in the market are Google Inc, SAP SE, etc.