North America Beard Grooming Products Market Forecast 2023-2032

The North America beard grooming products market is anticipated to grow with a CAGR of 7.42% during the forecasted years of 2023 to 2032. The market growth of the region is fuelled by key drivers, such as the rise in per capita income, the increasing incidence of social media and the influencer culture, and the surge in the availability of premium as well as organic beard grooming products.

MARKET INSIGHTS

The North America beard grooming products market growth assessment encompasses a detailed evaluation of Canada and the United States. In Canada, there has been a noticeable shift among men as they increasingly engage in curating their own grooming products, including homemade soaps and beard oils infused with ingredients like organic jojoba oil and rosemary leaf extract. This trend is especially prominent in the country, where men are transitioning away from importing their beard care essentials from other nations, such as Germany, the United Kingdom, and the United States. Furthermore, the demand is expected to surge in cities like Toronto, British Columbia, Alberta, Manitoba, Saskatchewan, Quebec, and New Brunswick, where a significant population of affluent millennials resides. This presents lucrative opportunities for smaller players and startups to tap into this trend and achieve profitability.

Additionally, there is also a growing market for all-natural, high-quality beard care products, creating the potential for well-curated offerings from local vendors in the country. Furthermore, handmade grooming products often carry a premium price compared to their mass-produced counterparts. These exclusive items can be found in upscale salons, spas, and boutique barbershops, as well as through select online retailers. Such factors, in turn, are set to boost the market growth in North America during the forecast period.

COMPETITIVE INSIGHTS

Some of the top players operating in the market include: Procter & Gamble, Texas Beard Company, Honest Amish, etc.

Our report offerings include:

Explore key findings of the overall market
Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
Market Segmentation caters to a thorough assessment of key segments with their market estimations
Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

Product Code: 71155

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
- 2.5.1. PREMIUMIZATION IS DRIVING MARKET DEVELOPMENT
- 2.5.2. IMPORTANT ROLE OF SOCIAL MEDIA INFLUENCERS IN MARKETING CAMPAIGNS
- 2.5.3. GROWING NUMBER OF COMPANIES ARE ESTABLISHING PARTNERSHIPS WITH SALONS AND BARBERSHOPS

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. RISING EMPHASIS ON PERSONAL GROOMING AMONG MEN
- 3.1.2. GROWING SOCIETAL EXPECTATIONS OF PHYSICAL ATTRACTIVENESS
- 3.1.3. INCREASE IN PRODUCT INNOVATIONS
- 3.1.4. RISING NUMBER OF MIDDLE-CLASS CONSUMERS PURCHASING PERSONAL CARE PRODUCTS
3.2. KEY RESTRAINTS
- 3.2.1. CONCERNS REGARDING COUNTERFEIT PRODUCTS
- 3.2.2. AVAILABILITY OF CHEAPER SUBSTITUTES

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
4.2. PORTER'S FIVE FORCES ANALYSIS
- 4.2.1. BUYERS POWER
- 4.2.2. SUPPLIERS POWER
- 4.2.3. SUBSTITUTION
- 4.2.4. NEW ENTRANTS
- 4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
4.4. MARKET CONCENTRATION ANALYSIS
4.5. KEY BUYING CRITERIA
- 4.5.1. BRAND REPUTATION AND TRUST
- 4.5.2. INGREDIENTS AND FORMULATIONS
- 4.5.3. SKIN SENSITIVITY
- 4.5.4. COST

5. MARKET BY PRODUCT TYPE

5.1. BEARD OIL AND SERUM
5.2. CREAM AND BALM
5.3. BEARD SHAMPOO AND CONDITIONERS
5.4. EQUIPMENT AND ACCESSORIES
5.5. WAXES
5.6. OTHER PRODUCT TYPES

6. MARKET BY DISTRIBUTION CHANNEL

6.1. HYPERMARKET/SUPERMARKET
6.2. SPECIALTY STORE
6.3. ONLINE STORE
6.4. OTHER DISTRIBUTION CHANNELS

7. MARKET BY AGE GROUP

7.1. 18-29 YEARS
7.2. 30-50 YEARS
7.3. 50+ YEARS

8. MARKET BY END USE

8.1. PERSONAL
8.2. COMMERCIAL

9. GEOGRAPHICAL ANALYSIS

9.1. NORTH AMERICA
- 9.1.1. MARKET SIZE & ESTIMATES
- 9.1.2. NORTH AMERICA BEARD GROOMING PRODUCTS MARKET DRIVERS
- 9.1.3. NORTH AMERICA BEARD GROOMING PRODUCTS MARKET CHALLENGES
- 9.1.4. KEY PLAYERS IN NORTH AMERICA BEARD GROOMING PRODUCTS MARKET
- 9.1.5. COUNTRY ANALYSIS
  - 9.1.5.1. UNITED STATES
  - 9.1.5.1.1. UNITED STATES BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
  - 9.1.5.2. CANADA
  - 9.1.5.2.1. CANADA BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES

10. COMPETITIVE LANDSCAPE

10.1. KEY STRATEGIC DEVELOPMENTS
- 10.1.1. PRODUCT LAUNCHES & DEVELOPMENTS
- 10.1.2. PARTNERSHIPS
10.2. COMPANY PROFILES
- 10.2.1. BEARDBRAND
  - 10.2.1.1. COMPANY OVERVIEW
  - 10.2.1.2. PRODUCTS / SERVICES LIST
- 10.2.2. BEIERSDORF AG
  - 10.2.2.1. COMPANY OVERVIEW
  - 10.2.2.2. PRODUCTS / SERVICES LIST
  - 10.2.2.3. STRENGTHS & CHALLENGES
- 10.2.3. BILLY JEALOUSY
  - 10.2.3.1. COMPANY OVERVIEW
  - 10.2.3.2. PRODUCTS / SERVICES LIST
- 10.2.4. HONEST AMISH
  - 10.2.4.1. COMPANY OVERVIEW
  - 10.2.4.2. PRODUCTS / SERVICES LIST
- 10.2.5. L'OREAL SA
  - 10.2.5.1. COMPANY OVERVIEW
  - 10.2.5.2. PRODUCTS / SERVICES LIST
  - 10.2.5.3. STRENGTHS & CHALLENGES
- 10.2.6. PANASONIC CORPORATION
  - 10.2.6.1. COMPANY OVERVIEW
  - 10.2.6.2. PRODUCTS / SERVICES LIST
  - 10.2.6.3. STRENGTHS & CHALLENGES
- 10.2.7. PHILIPS
  - 10.2.7.1. COMPANY OVERVIEW
  - 10.2.7.2. PRODUCTS / SERVICES LIST
  - 10.2.7.3. STRENGTHS & CHALLENGES
- 10.2.8. PROCTER & GAMBLE
  - 10.2.8.1. COMPANY OVERVIEW
  - 10.2.8.2. PRODUCTS / SERVICES LIST
  - 10.2.8.3. STRENGTHS & CHALLENGES
- 10.2.9. REMINGTON PRODUCTS
  - 10.2.9.1. COMPANY OVERVIEW
  - 10.2.9.2. PRODUCTS / SERVICES LIST
- 10.2.10. SMOKY MOUNTAIN BEARD CO LLC
  - 10.2.10.1. COMPANY OVERVIEW
  - 10.2.10.2. PRODUCTS / SERVICES LIST
- 10.2.11. TEXAS BEARD COMPANY
  - 10.2.11.1. COMPANY OVERVIEW
  - 10.2.11.2. PRODUCTS / SERVICES LIST
- 10.2.12. THE BEARDED BASTARD
  - 10.2.12.1. COMPANY OVERVIEW
  - 10.2.12.2. PRODUCTS / SERVICES LIST
- 10.2.13. UNILEVER
  - 10.2.13.1. COMPANY OVERVIEW
  - 10.2.13.2. PRODUCTS / SERVICES LIST
  - 10.2.13.3. STRENGTHS & CHALLENGES
- 10.2.14. WAHL CLIPPER CORPORATION
  - 10.2.14.1. COMPANY OVERVIEW
  - 10.2.14.2. PRODUCTS / SERVICES LIST
  - 10.2.14.3. STRENGTHS & CHALLENGES
- 10.2.15. ZEUS BEARD PRODUCTS
  - 10.2.15.1. COMPANY OVERVIEW
  - 10.2.15.2. PRODUCTS / SERVICES LIST