PUBLISHER: Inkwood Research | PRODUCT CODE: 1348097
PUBLISHER: Inkwood Research | PRODUCT CODE: 1348097
The North America beard grooming products market is anticipated to grow with a CAGR of 7.42% during the forecasted years of 2023 to 2032. The market growth of the region is fuelled by key drivers, such as the rise in per capita income, the increasing incidence of social media and the influencer culture, and the surge in the availability of premium as well as organic beard grooming products.
The North America beard grooming products market growth assessment encompasses a detailed evaluation of Canada and the United States. In Canada, there has been a noticeable shift among men as they increasingly engage in curating their own grooming products, including homemade soaps and beard oils infused with ingredients like organic jojoba oil and rosemary leaf extract. This trend is especially prominent in the country, where men are transitioning away from importing their beard care essentials from other nations, such as Germany, the United Kingdom, and the United States. Furthermore, the demand is expected to surge in cities like Toronto, British Columbia, Alberta, Manitoba, Saskatchewan, Quebec, and New Brunswick, where a significant population of affluent millennials resides. This presents lucrative opportunities for smaller players and startups to tap into this trend and achieve profitability.
Additionally, there is also a growing market for all-natural, high-quality beard care products, creating the potential for well-curated offerings from local vendors in the country. Furthermore, handmade grooming products often carry a premium price compared to their mass-produced counterparts. These exclusive items can be found in upscale salons, spas, and boutique barbershops, as well as through select online retailers. Such factors, in turn, are set to boost the market growth in North America during the forecast period.
Some of the top players operating in the market include: Procter & Gamble, Texas Beard Company, Honest Amish, etc.