Vietnam K-beauty Products Market Forecast 2023-2030

The Vietnam K-beauty products market is predicted to develop with a CAGR of 9.41% during the forecast years 2023 to 2030. The country's beauty business leaves a lot of potential for its domestic market due to the exclusivity of international brands. Although successful market penetration is the biggest difficulty for domestic businesses, multinational brands are expected to keep up with the competition.

MARKET INSIGHTS

Vietnam has become a prospective market for cosmetics manufacturers. The country's imports of cosmetics more than doubled from around $355 million in 2010 to over $790 million in 2018, indicating rising consumer demand. Notably, in recent years, the import value has been substantially higher than the export value in Vietnam. Perfumes, cosmetics, and skincare products are among the most popular products traded. Among its surrounding countries, Vietnam had one of the largest markets for specialty shops in the health and beauty sectors. However, in recent years, purchasing cosmetics online has grown in popularity, as well. After trendy products and electronics, beauty products were the third-most popular online purchases in Southeast Asia.

An expanding middle class and shifting buying habits among young consumers bode well for Vietnamese consumer expenditure. In general, female consumers expended substantially more on cosmetics than skincare, with most costs falling between 300,000 and 500,000 VND. K-beauty and multi-step washing are popular trends in the Vietnamese beauty market because they target common skin problems like acne, enlarged pores, and dark circles under the eyes. Hence, these factors are anticipated to influence Vietnam's demand for K-beauty products over the projection period.

COMPETITIVE INSIGHTS

Major companies operating in the market are: Able C&C Co Ltd, AmorePacific Corporation, etc.

Our report offerings include:

Explore key findings of the overall market
Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
Market Segmentation caters to a thorough assessment of key segments with their market estimations
Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

Product Code: 71469

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. CRISIS SCENARIO ANALYSIS
- 2.5.1. IMPACT OF COVID-19 ON K-BEAUTY PRODUCTS MARKET
2.6. MAJOR MARKET FINDINGS
- 2.6.1. INCLUSIVE RANGE FOR PEOPLE OF COLOR
- 2.6.2. INNOVATIVE PACKAGING - A TROPE IN K-BEAUTY PRODUCTS MARKET

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. SURGE IN DEMAND FOR NATURAL AND ORGANIC PERSONAL CARE & COSMETICS
- 3.1.2. K-BEAUTY PRODUCTS REVOLUTIONIZED THROUGH PRODUCT INNOVATION AND EXTENSIVE R&D
- 3.1.3. PROMINENCE OF MALE SKINCARE CATEGORY
3.2. KEY RESTRAINTS
- 3.2.1. RISE IN DUPED K-BEAUTY PRODUCTS
- 3.2.2. STRONG COMPETITION FROM ESTABLISHED INTERNATIONAL BRANDS

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
4.2. PEST ANALYSIS
4.3. PORTER'S FIVE FORCES ANALYSIS
- 4.3.1. BUYERS POWER
- 4.3.2. SUPPLIERS POWER
- 4.3.3. SUBSTITUTION
- 4.3.4. NEW ENTRANTS
- 4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING
- 4.4.1. GROWTH PROSPECT MAPPING FOR VIETNAM
4.5. VALUE CHAIN ANALYSIS
4.6. KEY BUYING CRITERIA
- 4.6.1. INGREDIENTS
- 4.6.2. PACKAGING
- 4.6.3. SKIN TYPE
- 4.6.4. COST

5. MARKET BY GENDER

5.1. MALE
5.2. FEMALE

6. MARKET BY PRODUCT TYPE

6.1. SKINCARE
- 6.1.1. CLEANSER
- 6.1.2. TONER
- 6.1.3. MOISTURIZER
- 6.1.4. SHEET MASK & SPOT PATCH
- 6.1.5. LIP CARE
- 6.1.6. EYE CARE
- 6.1.7. SUN PROTECTION
6.2. BODY CARE
- 6.2.1. HAND CARE
- 6.2.2. FOOT CARE
- 6.2.3. HAIR CARE
6.3. MAKEUP
- 6.3.1. EYE MAKEUP
- 6.3.2. LIP MAKEUP
- 6.3.3. FACE MAKEUP

7. MARKET BY DISTRIBUTION CHANNEL

7.1. SPECIALTY/SINGLE-BRAND STORE
7.2. SUPERMARKET/HYPERMARKET
7.3. E-COMMERCE

8. COMPETITIVE LANDSCAPE

8.1. KEY STRATEGIC DEVELOPMENTS
- 8.1.1. ACQUISITIONS
- 8.1.2. PRODUCT LAUNCHES
- 8.1.3. PARTNERSHIPS
8.2. COMPANY PROFILES
- 8.2.1. ABLE C&C CO LTD
  - 8.2.1.1. COMPANY OVERVIEW
  - 8.2.1.2. PRODUCT LIST
  - 8.2.1.3. STRENGTHS & CHALLENGES
- 8.2.2. AMOREPACIFIC CORPORATION
  - 8.2.2.1. COMPANY OVERVIEW
  - 8.2.2.2. PRODUCT LIST
  - 8.2.2.3. STRENGTHS & CHALLENGES
- 8.2.3. BNH COSMETICS
  - 8.2.3.1. COMPANY OVERVIEW
  - 8.2.3.2. PRODUCT LIST
  - 8.2.3.3. STRENGTHS & CHALLENGES
- 8.2.4. CLIO
  - 8.2.4.1. COMPANY OVERVIEW
  - 8.2.4.2. PRODUCT LIST
- 8.2.5. COSRX INC
  - 8.2.5.1. COMPANY OVERVIEW
  - 8.2.5.2. PRODUCT LIST
  - 8.2.5.3. STRENGTHS & CHALLENGES
- 8.2.6. LG H&H CO LTD
  - 8.2.6.1. COMPANY OVERVIEW
  - 8.2.6.2. PRODUCT LIST
  - 8.2.6.3. STRENGTHS & CHALLENGES

Product Code: 71469

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT - K-BEAUTY PRODUCTS
TABLE 2: EXAMPLE OF NOVEL INGREDIENTS IN K-BEAUTY PRODUCTS
TABLE 3: VIETNAM K-BEAUTY PRODUCTS MARKET, BY GENDER, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 4: VIETNAM K-BEAUTY PRODUCTS MARKET, BY GENDER, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 5: VIETNAM K-BEAUTY PRODUCTS MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 6: VIETNAM K-BEAUTY PRODUCTS MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 7: VIETNAM K-BEAUTY PRODUCTS MARKET, BY SKINCARE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 8: VIETNAM K-BEAUTY PRODUCTS MARKET, BY SKINCARE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 9: VIETNAM K-BEAUTY PRODUCTS MARKET, BY BODY CARE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 10: VIETNAM K-BEAUTY PRODUCTS MARKET, BY BODY CARE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 11: VIETNAM K-BEAUTY PRODUCTS MARKET, BY MAKEUP, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 12: VIETNAM K-BEAUTY PRODUCTS MARKET, BY MAKEUP, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 13: VIETNAM K-BEAUTY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 14: VIETNAM K-BEAUTY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 15: LIST OF ACQUISITIONS
TABLE 16: LIST OF PRODUCT LAUNCHES
TABLE 17: LIST OF PARTNERSHIPS

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PEST ANALYSIS
FIGURE 3: PORTER'S FIVE FORCES ANALYSIS
FIGURE 4: GROWTH PROSPECT MAPPING FOR VIETNAM
FIGURE 5: VALUE CHAIN ANALYSIS
FIGURE 6: KEY BUYING CRITERIA
FIGURE 7: VIETNAM K-BEAUTY PRODUCTS MARKET, GROWTH POTENTIAL, BY GENDER, IN 2022
FIGURE 8: VIETNAM K-BEAUTY PRODUCTS MARKET, BY MALE, 2023-2030 (IN $ MILLION)
FIGURE 9: VIETNAM K-BEAUTY PRODUCTS MARKET, BY FEMALE, 2023-2030 (IN $ MILLION)
FIGURE 10: VIETNAM K-BEAUTY PRODUCTS MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2022
FIGURE 11: VIETNAM K-BEAUTY PRODUCTS MARKET, BY SKINCARE, 2023-2030 (IN $ MILLION)
FIGURE 12: VIETNAM K-BEAUTY PRODUCTS MARKET, GROWTH POTENTIAL, BY SKINCARE, IN 2022
FIGURE 13: VIETNAM K-BEAUTY PRODUCTS MARKET, BY CLEANSER, 2023-2030 (IN $ MILLION)
FIGURE 14: VIETNAM K-BEAUTY PRODUCTS MARKET, BY TONER, 2023-2030 (IN $ MILLION)
FIGURE 15: VIETNAM K-BEAUTY PRODUCTS MARKET, BY MOISTURIZER, 2023-2030 (IN $ MILLION)
FIGURE 16: VIETNAM K-BEAUTY PRODUCTS MARKET, BY SHEET MASK & SPOT PATCH, 2023-2030 (IN $ MILLION)
FIGURE 17: VIETNAM K-BEAUTY PRODUCTS MARKET, BY LIP CARE, 2023-2030 (IN $ MILLION)
FIGURE 18: VIETNAM K-BEAUTY PRODUCTS MARKET, BY EYE CARE, 2023-2030 (IN $ MILLION)
FIGURE 19: VIETNAM K-BEAUTY PRODUCTS MARKET, BY SUN PROTECTION, 2023-2030 (IN $ MILLION)
FIGURE 20: VIETNAM K-BEAUTY PRODUCTS MARKET, BY BODY CARE, 2023-2030 (IN $ MILLION)
FIGURE 21: VIETNAM K-BEAUTY PRODUCTS MARKET, GROWTH POTENTIAL, BY BODY CARE, IN 2022
FIGURE 22: VIETNAM K-BEAUTY PRODUCTS MARKET, BY HAND CARE, 2023-2030 (IN $ MILLION)
FIGURE 23: VIETNAM K-BEAUTY PRODUCTS MARKET, BY FOOT CARE, 2023-2030 (IN $ MILLION)
FIGURE 24: VIETNAM K-BEAUTY PRODUCTS MARKET, BY HAIR CARE, 2023-2030 (IN $ MILLION)
FIGURE 25: VIETNAM K-BEAUTY PRODUCTS MARKET, BY MAKEUP, 2023-2030 (IN $ MILLION)
FIGURE 26: VIETNAM K-BEAUTY PRODUCTS MARKET, GROWTH POTENTIAL, BY MAKEUP, IN 2022
FIGURE 27: VIETNAM K-BEAUTY PRODUCTS MARKET, BY EYE MAKEUP, 2023-2030 (IN $ MILLION)
FIGURE 28: VIETNAM K-BEAUTY PRODUCTS MARKET, BY LIP MAKEUP, 2023-2030 (IN $ MILLION)
FIGURE 29: VIETNAM K-BEAUTY PRODUCTS MARKET, BY FACE MAKEUP, 2023-2030 (IN $ MILLION)
FIGURE 30: VIETNAM K-BEAUTY PRODUCTS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2022
FIGURE 31: VIETNAM K-BEAUTY PRODUCTS MARKET, BY SPECIALTY/SINGLE-BRAND STORE, 2023-2030 (IN $ MILLION)
FIGURE 32: VIETNAM K-BEAUTY PRODUCTS MARKET, BY SUPERMARKET/HYPERMARKET, 2023-2030 (IN $ MILLION)
FIGURE 33: VIETNAM K-BEAUTY PRODUCTS MARKET, BY E-COMMERCE, 2023-2030 (IN $ MILLION)