PUBLISHER: Inkwood Research | PRODUCT CODE: 1380182
PUBLISHER: Inkwood Research | PRODUCT CODE: 1380182
The global automotive data monetization market is forecasted to register a CAGR of 34.48% during the forecast period, 2023 to 2030. Data monetization is currently in its initial stages of adoption. It has emerged as a crucial component of the strategy for numerous high-performing and rapidly growing companies.
Data monetization involves the identification, evaluation, and utilization of data or data-driven products to generate economic value. It is broadly categorized into two main types: internal data monetization and external data monetization. Internal data monetization focuses on data-driven improvements within the organization that owns the data. These improvements typically center around optimizing operations, enhancing overall efficiency, and increasing productivity through the utilization of available data resources.
The automotive industry is undergoing transformative changes due to innovative trends in automotive connectivity and technology. Market dynamics are shifting with advancements in the V2X ecosystem, ADAS, and Artificial Intelligence (AI). There is a concerted effort within the automotive industry to commercialize connected vehicles, responding to the growing demand for enhanced connectivity and data-sharing capabilities within vehicles.
The global automotive data monetization market growth analysis covers the in-depth study of Europe, North America, Asia-Pacific, and Rest of World. Asia-Pacific is anticipated to grow with the highest CAGR over the forecast period. The presence of major automotive-oriented countries such as China and India is expected to support market growth in the region. The Asia-Pacific region is witnessing a surge in connected car solutions, ride-hailing services, fleet operations, and more, all of which are anticipated to generate substantial data that companies can leverage and monetize.
The intensity of competitive rivalry in the global automotive data monetization market is moderate. Furthermore, some of the key players operating in the global market include Continental AG, Harman International, Tesla Inc, etc.