PUBLISHER: Inkwood Research | PRODUCT CODE: 1400663
PUBLISHER: Inkwood Research | PRODUCT CODE: 1400663
The United States kombucha market is predicted to record a CAGR of 14.29% during the forecast period, 2024-2032. There is a surging consumer interest in fermented and functional foods.
Beverages enable a quick and easy way for functional nutrition intake. Also, there are growing consumer demands in the US regarding ingredients that boost immunity, especially post-COVID-19. In addition, nutritional labels influence the buying behavior. Similarly, gluten-free labeling is gaining prominence aligning with gluten-free diet trends.
Further, the United States kombucha market by distribution channel includes online retailing, health stores, supermarkets & hypermarkets, and other distribution channels. Health & wellness stores play a central role in consumer healthcare. They entail a clear value proposition given the shifting consumer focus on dietary and functional aspects of beverages, non-foods, and foods. Moreover, the functional properties of kombucha are popular in North America, which has propelled its sales in health stores.
Additionally, kombucha has live probiotics loaded with amino acids, polyphenols, and healthy enzymes. This further renders kombucha an ideal product to be sold in drug stores, pharmacies, and health stores. Besides, consumers are increasingly inclined toward adopting healthy lifestyles. As a result, the benefits offered by kombucha and the subsequent purchases make health & wellness stores a lucrative segment of the United States kombucha market.
Some of the leading market players are: Health-Ade LLC, Live Soda LLC, Go Kombucha, GT's Living Foods, etc.