Customer Intelligence Platform Market by Component, Deployment Mode, Application, End-User - Russia Ukraine Conflict and High Inflation

Description

List of Tables

The Global Customer Intelligence Platform Market is forecasted to grow significantly, with a projected USD 2,229.69 million in 2023 at a CAGR of 19.10% and expected to reach a staggering USD 7,640.61 million by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Customer Intelligence Platform Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Customer Intelligence Platform Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Component, market is studied across Platform and Services. The Services is further studied across Consulting Services, Deployment & Integration, and Support & Maintenance. The Platform commanded largest market share of 70.79% in 2022, followed by Services.

Based on Deployment Mode, market is studied across Cloud and On-Premise. The Cloud commanded largest market share of 84.57% in 2022, followed by On-Premise.

Based on Application, market is studied across Customer Behavioural Analytics, Customer Data Collection & Management, Customer Experience Management, Customer Retension & Engagement, Customer Segmentation & Targeting, Omnichannel Marketing, and Personalized Recommendation. The Customer Data Collection & Management commanded largest market share of 20.21% in 2022, followed by Customer Behavioural Analytics.

Based on End-User, market is studied across Banking, Financial Services & Insurance, Energy & Utilities, Healthcare & Life Science, Media & Entertainment, Retail & eCommerce, and Telecommunication & Networking. The Banking, Financial Services & Insurance commanded largest market share of 18.45% in 2022, followed by Retail & eCommerce.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.85% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global Customer Intelligence Platform Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation

5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Customer Intelligence Platform Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Customer Intelligence Platform Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Customer Intelligence Platform Market?

4. What is the competitive strategic window for opportunities in the Global Customer Intelligence Platform Market?

5. What are the technology trends and regulatory frameworks in the Global Customer Intelligence Platform Market?

6. What is the market share of the leading vendors in the Global Customer Intelligence Platform Market?

7. What modes and strategic moves are considered suitable for entering the Global Customer Intelligence Platform Market?

Product Code: MRR-B01BF0CD8F70

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Customer Intelligence Platform Market, by Component, 2022 vs 2030
4.3. Customer Intelligence Platform Market, by Deployment Mode, 2022 vs 2030
4.4. Customer Intelligence Platform Market, by Application, 2022 vs 2030
4.5. Customer Intelligence Platform Market, by End-User, 2022 vs 2030
4.6. Customer Intelligence Platform Market, by Region, 2022 vs 2030

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising need to deliver omnichannel experience and demand for personalized customer experiences
  - 5.1.1.2. Growing awareness among healthcare facilities about benefits and features of customer intelligence platforms
  - 5.1.1.3. Increasing digitization and expansion of the eCommerce & retail industry
- 5.1.2. Restraints
  - 5.1.2.1. High cost required for the deployment of of customer intelligence platforms
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction of innovative and next generation real-time customer data platforms
  - 5.1.3.2. Surging use of AI-powered customer intelligence platform to provide real-time and customized services
- 5.1.4. Challenges
  - 5.1.4.1. Concerns regarding consumer data privacy and security using customer intelligence platform
5.2. Market Trends
5.3. Cumulative Impact of COVID-19
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework
5.9. Client Customization

6. Customer Intelligence Platform Market, by Component

6.1. Introduction
6.2. Platform
6.3. Services
- 6.3.1. Consulting Services
- 6.3.2. Deployment & Integration
- 6.3.3. Support & Maintenance

7. Customer Intelligence Platform Market, by Deployment Mode

7.1. Introduction
7.2. Cloud
7.3. On-Premise

8. Customer Intelligence Platform Market, by Application

8.1. Introduction
8.2. Customer Behavioural Analytics
8.3. Customer Data Collection & Management
8.4. Customer Experience Management
8.5. Customer Retension & Engagement
8.6. Customer Segmentation & Targeting
8.7. Omnichannel Marketing
8.8. Personalized Recommendation

9. Customer Intelligence Platform Market, by End-User

9.1. Introduction
9.2. Banking, Financial Services & Insurance
9.3. Energy & Utilities
9.4. Healthcare & Life Science
9.5. Media & Entertainment
9.6. Retail & eCommerce
9.7. Telecommunication & Networking

10. Americas Customer Intelligence Platform Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Customer Intelligence Platform Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Customer Intelligence Platform Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
- 13.3.1. Merger & Acquisition
  - 13.3.1.1. Market intelligence startup Klue moves closer to all-in-one platform vision with DoubleCheck Research acquisition.
  - 13.3.1.2. Appier Finalizes Acquisition Of Woopra.
  - 13.3.1.3. HDFC Bank-backed Lentra acquires AI startup TheDataTeam for undisclosed sum.
- 13.3.2. Agreement, Collaboration, & Partnership
  - 13.3.2.1. Quantum Announces Partnership with WaitTime for Real-Time Crowd Intelligence Using AI software and Video Surveillance Data.
  - 13.3.2.2. MiQ partners with customer intelligence data platform Lifesight.
- 13.3.3. New Product Launch & Enhancement
  - 13.3.3.1. Dialpad Launches Ai CSAT for Customer Intelligence.
  - 13.3.3.2. ProfitWheel launches integrated consumer intelligence platform, engine Consumr.ai.
- 13.3.4. Investment & Funding
  - 13.3.4.1. Customer intelligence and marketing CRM platform Gameball announces USD 3.5 million seed round for international expansion.
  - 13.3.4.2. Frame AI Raises USD 7.6 Million for its AI-Driven Customer Intelligence Platform.
- 13.3.5. Award, Recognition, & Expansion
  - 13.3.5.1. Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New Zealand.

14. List of Company Mentioned

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing

1. Accenture PLC

2. ActionIQ, Inc.

3. Acxiom LLC

4. Adobe Inc.

5. Algonomy

6. Alida Inc.

7. Amazon Web Services, Inc.

8. Amperity, Inc.

9. Aperia

10. Authenticx

11. Birdzi Inc.

12. Brandwatch by Cision Ltd.

13. Databook

14. Exponentia.ai

15. Firstsource Solutions Limited

16. Gainsight

17. Gavagai Explorer

18. Google LLC by Alphabet, Inc.

19. Graphext

20. Grid Dynamics Holdings, Inc.

21. Heartland Payroll Solutions, Inc.

22. I Can Infotech

23. Informatica

24. Infosys Ltd.

25. International Business Machines Corporation

26. Introhive Services, Inc.

27. Lexer Pty Ltd.

28. Microsoft Corporation

29. Netbase Quid

30. Ngdata, Inc.

31. Oracle Corporation

32. Peak AI Ltd.

33. People Pattern

34. Resonate

35. Retail Rocket

36. Salesforce Inc.

37. SAP SE

38. SAS Institute Inc.

39. ScienceSoft USA Corporation

40. Scuba Analytics

41. Staircase AI

42. Teradata Corporation

43. Terminus Systems, Inc.

44. Tibco Software Inc.

45. TransUnion

46. UserIQ

47. Verint Systems

48. YouGov

49. Zeotap GmbH

50. Zeta Global Holdings Corp.