Social Media Management Market by Component, Deployment Model, Enterprise Size, Application, Industry Vertical - Russia Ukraine Conflict and High Inflation

Description

List of Tables

The Global Social Media Management Market is forecasted to grow significantly, with a projected USD 21.45 billion in 2023 at a CAGR of 24.13% and expected to reach a staggering USD 98.94 billion by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Social Media Management Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Social Media Management Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Component, market is studied across Services and Solutions. The Solutions commanded largest market share of 66.84% in 2022, followed by Services.

Based on Deployment Model, market is studied across Cloud and On-Premise. The On-Premise commanded largest market share of 61.94% in 2022, followed by Cloud.

Based on Enterprise Size, market is studied across Large Enterprises and Small & Medium Enterprises. The Large Enterprises commanded largest market share of 56.72% in 2022, followed by Small & Medium Enterprises.

Based on Application, market is studied across Competitive Intelligence, Customer Experience Management, Risk Management & Fraud Detection, and Sales & Marketing Management. The Sales & Marketing Management commanded largest market share of 45.47% in 2022, followed by Competitive Intelligence.

Based on Industry Vertical, market is studied across BFSI, Government & Public Sector, Healthcare & Life Science, IT & Telecom, Manufacturing, Media & Entertainment, Retail & eCommerce, and Travel & Hospitality. The Media & Entertainment commanded largest market share of 22.05% in 2022, followed by Retail & eCommerce.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.52% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global Social Media Management Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation

5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Social Media Management Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Social Media Management Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Social Media Management Market?

4. What is the competitive strategic window for opportunities in the Global Social Media Management Market?

5. What are the technology trends and regulatory frameworks in the Global Social Media Management Market?

6. What is the market share of the leading vendors in the Global Social Media Management Market?

7. What modes and strategic moves are considered suitable for entering the Global Social Media Management Market?

Product Code: MRR-464C422F4B40

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Social Media Management Market, by Component, 2022 vs 2030
4.3. Social Media Management Market, by Deployment Model, 2022 vs 2030
4.4. Social Media Management Market, by Enterprise Size, 2022 vs 2030
4.5. Social Media Management Market, by Application, 2022 vs 2030
4.6. Social Media Management Market, by Industry Vertical, 2022 vs 2030
4.7. Social Media Management Market, by Region, 2022 vs 2030

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Exponential use of social media due to escalating use of smartphones
  - 5.1.1.2. Rising need for the multi-level and multi-faceted insights for business developments
  - 5.1.1.3. Surging need for better customer experience and identify ROI through social media strategy
- 5.1.2. Restraints
  - 5.1.2.1. Lack of standardizations and laws in social media management platforms
- 5.1.3. Opportunities
  - 5.1.3.1. Soar in adoption of social media management services by small and medium businesses
  - 5.1.3.2. Proliferation of data generation amid significant use of different social media applications
- 5.1.4. Challenges
  - 5.1.4.1. Regulatory and compliance complications in social media management
5.2. Market Trends
5.3. Cumulative Impact of COVID-19
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework
5.9. Client Customization

6. Social Media Management Market, by Component

6.1. Introduction
6.2. Services
6.3. Solutions

7. Social Media Management Market, by Deployment Model

7.1. Introduction
7.2. Cloud
7.3. On-Premise

8. Social Media Management Market, by Enterprise Size

8.1. Introduction
8.2. Large Enterprises
8.3. Small & Medium Enterprises

9. Social Media Management Market, by Application

9.1. Introduction
9.2. Competitive Intelligence
9.3. Customer Experience Management
9.4. Risk Management & Fraud Detection
9.5. Sales & Marketing Management

10. Social Media Management Market, by Industry Vertical

10.1. Introduction
10.2. BFSI
10.3. Government & Public Sector
10.4. Healthcare & Life Science
10.5. IT & Telecom
10.6. Manufacturing
10.7. Media & Entertainment
10.8. Retail & eCommerce
10.9. Travel & Hospitality

11. Americas Social Media Management Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Social Media Management Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Social Media Management Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
- 14.3.1. Merger & Acquisition
  - 14.3.1.1. Keywords acquires US social media agency Digital Media Management
  - 14.3.1.2. PA Media Group acquires social media agency Hydrogen
  - 14.3.1.3. Piano Acquires SocialFlow to Connect Social Media Strategies to Customer Journey Orchestration
- 14.3.2. Agreement, Collaboration, & Partnership
  - 14.3.2.1. Verint and Zoom Expand Partnership to Elevate Customer Experience Across the Enterprise with Zoom Contact Center.
  - 14.3.2.2. Khoros and Talkwalker, partner to deliver seamless social media management and listening
  - 14.3.2.3. Digimind and Facelift join forces to provide the most essential tools for successful social media growth
  - 14.3.2.4. Salesforce and Sprout Social Partner to Manage Full Social
- 14.3.3. New Product Launch & Enhancement
  - 14.3.3.1. Madison Digital to launch a creative social media division
  - 14.3.3.2. Birdeye Launches Innovative Social Media Software for Local Brands and Businesses
- 14.3.4. Investment & Funding
  - 14.3.4.1. Customer experience management platform Boomtown rebrands as OvationCXM, raises USD 20 million

15. List of Company Mentioned

16. Appendix

16.1. Discussion Guide
16.2. License & Pricing

1. Adobe Inc.

2. Altorise Ventures Pvt. Ltd.

3. Buffer

4. Chatmeter, Inc.

5. Cision US, Inc.

6. Cloud Campaign Inc.

7. Constant Contact, Inc.

8. ContentStudio Inc.

9. CreatorIQ by SocialEdge, Inc.

10. Digimind

11. Digital Air Strike, Inc.

12. Eclincher, Inc.

13. Emplifi Inc.

14. Fiverr International Ltd.

15. Google LLC by Alphabet Inc.

16. HeyOrca Inc.

17. Hootsuite

18. HubSpot, Inc.

19. International Business Machines Corporation

20. KAWO Technology Limited

21. Khoros, LLC

22. Later by Victory Square Media Inc.

23. Loomly, Inc.

24. MavSocial

25. Meltwater

26. NetBase Quid, Inc.

27. Ocoya

28. Oktopost Technologies Inc.

29. Onlypult

30. Oracle Corporation

31. Promo Republic

32. Qualtrics LLC

33. Salesforce, Inc.

34. Semrush

35. Sendible Limited

36. SharpSpring

37. Simplified by IDG Communications, Inc.

38. Slate Digital Inc.

39. SOCi, Inc.

40. SocialBee

41. SocialPilot Technologies Inc.

42. Socinova

43. Sprinklr, Inc.

44. Sprout Social, Inc.

45. Swat.io GmbH

46. Synthesio, Inc.

47. Talkwalker Inc.

48. Thryv, Inc.

49. Vendasta Technologies Inc.

50. Vista Social LLC

51. Zoho Corporation Pvt. Ltd.