Canned Wines Market by Product, Distribution Channel

List of Tables

[189 Pages Report] The Canned Wines Market size was estimated at USD 350.64 million in 2023 and expected to reach USD 396.89 million in 2024, at a CAGR 12.83% to reach USD 816.41 million by 2030.

Canned wines refer to the packaging and distribution of wine in metal cans instead of the traditional glass bottles. This innovative approach to wine consumption has gained considerable popularity in recent years owing to its convenience. With advancements in canning technology and improvements in the quality of cans, canned wines are now able to preserve their taste, body, and aroma for extended periods. The canned wines market encompasses the production, distribution, and consumption of wine in aluminum or steel cans, offering a contemporary alternative to traditional glass bottles or bag-in-box packaging. A significant growth factor for the canned wines market is the shift in consumer preferences towards convenient packaging solutions and sustainable beverage alternatives. Additionally, increasing disposable incomes and rapid urbanization trends in emerging economies contribute to market expansion. Collaborations with popular events, including music festivals, also serve as novel marketing strategies for market players. However, Complying with stringent regulations across different markets impacts the growth trajectory of the canned wine market. Further, innovation and research focused on enhancing packaging designs using sustainable materials for visual appeal, implementing advanced canning technologies for better preservation capabilities, and experimenting with unique wine blends to differentiate products within a competitive landscape represent significant opportunities for the global canned wines market.

KEY MARKET STATISTICS
Base Year [2023]	USD 350.64 million
Estimated Year [2024]	USD 396.89 million
Forecast Year [2030]	USD 816.41 million
CAGR (%)	12.83%

Product: Growing demand for fortified wines owing to their robust flavors with higher alcohol content

Fortified wine is a type of wine that has been enhanced with the addition of a distilled spirit, typically brandy, which offers a higher alcohol content and a distinctive flavor profile. This type of wine is particularly favored by consumers who prefer richer, more robust flavors and appreciate the complexity inherent in this blend of wine and spirits. Sparkling wines are characterized by carbonation resulting from natural fermentation or carbon dioxide injection. Sparkling wines are popular among consumers, preferring their effervescence and refreshing qualities. Sparkling wines come in various styles ranging from dry to sweet.

Distribution Channel: Emerging preferences for online channels that enable personalized customer experiences

Offline distribution channels, brick-and-mortar stores such as supermarkets, liquor shops, wine boutiques, and specialty food retailers remain a popular choice for purchasing canned wines. These physical locations allow consumers to interact with products directly before making a purchase decision. Furthermore, retailers can feature canned wines in specific promotional areas in the store, such as end caps or aisle displays, effectively capturing shoppers' attention and potentially increasing impulse purchases. On the other hand, online channels offer significant benefits for both suppliers and consumers alike. Online platforms, including e-commerce websites, dedicated wine retailers, or direct-to-consumer (DTC) sales through wineries' own websites, help expand businesses' market reach beyond their immediate geographic location. This global exposure enables companies to target a broader audience base while minimizing overhead expenses often associated with traditional retail outlets.

Regional Insights

In the United States and Canada, there has been a surge in demand for canned wines due to their portability and ease of use. Younger consumers are increasingly embracing these products as they seek innovative ways to enjoy wine outdoors or at events. The trend is also gaining momentum in Canada due to growing environmental consciousness among consumers who appreciate that cans are more easily recycled than glass bottles. Wine companies in the Americas offer limited-edition canned wines to create a strong brand image. In April 2023, Archer Roose, Inc., a U.S.-based wine company, announced plans to expand its canned wines by launching a limited edition sampler pack. In Asia-Pacific, countries including China, Japan, and India are witnessing a rising demand for canned wines due to the growing middle-class population with a higher disposable income, adoption of Western culture, and preferences for convenience. However, these markets also present unique challenges, including complex regulatory environments that often require local partnerships, cultural differences influencing consumer preferences, and intense competition from domestic players who may already have strong brand recognition. In European Union countries, the emergence of new players entering the canned wine space is driving market growth. With a strong emphasis on sustainability and reducing packaging waste, EU nations are exploring alternative packaging options for alcoholic beverages. While several countries of the Middle East have strict regulations or outright bans on alcohol sales and consumption, others, such as the United Arab Emirates (UAE) and Lebanon, have more relaxed regulations that allow for a thriving alcoholic beverage industry. In South Africa, particularly, there's seen a shift toward alternative packaging formats like cans due to changing demographics and urbanization's effect on lifestyle choices.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Canned Wines Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Canned Wines Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Canned Wines Market, highlighting leading vendors and their innovative profiles. These include AA Badenhorst, Anheuser-Busch InBev, Bowl Grabber Ltd., Canned Wine Co., CASTEL FRERES, Constellation Brands, Inc., Day Drinking Wines, Delicato Family Wines, E. & J. Gallo Winery, Graham + Fisk's Wine-In-A-Can, Kim Crawford Wines Limited, Kiss of Wine UG, McBride Sisters Wine Company, Original House Wine, Pampelonne, Precept Wine, Presto Prosecco, Sans Wine Co., Sula Vineyards Pvt. Ltd., The Wine Group, and Union Wine Company.

Market Segmentation & Coverage

This research report categorizes the Canned Wines Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Fortified Wine
- Sparkling Wine

Distribution Channel
- Offline
- Online

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Canned Wines Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Canned Wines Market?

3. What are the technology trends and regulatory frameworks in the Canned Wines Market?

4. What is the market share of the leading vendors in the Canned Wines Market?

5. Which modes and strategic moves are suitable for entering the Canned Wines Market?

Product Code: MRR-B973EDD5EE01

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing demand for convenience beverages
  - 5.1.1.2. Growing popularity of diet canned wines among consumers
  - 5.1.1.3. Increasing availability of canned wines through online sales channels
- 5.1.2. Restraints
  - 5.1.2.1. Issues associated with price volatility of the raw materials
- 5.1.3. Opportunities
  - 5.1.3.1. Advancements in the packaging of canned wines
  - 5.1.3.2. Growing expansion and introduction of new flavored and limited edition canned wines
- 5.1.4. Challenges
  - 5.1.4.1. Packaging and labeling concerns associated with canned wines
5.2. Market Segmentation Analysis
- 5.2.1. Product: Growing demand for fortified wines owing to their robust flavors with higher alcohol content
- 5.2.2. Distribution Channel: Emerging preferences for online channels that enable personalized customer experiences
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Canned Wines Market, by Product

6.1. Introduction
6.2. Fortified Wine
6.3. Sparkling Wine

7. Canned Wines Market, by Distribution Channel

7.1. Introduction
7.2. Offline
7.3. Online

8. Americas Canned Wines Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Canned Wines Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Canned Wines Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
- 11.3.1. E. & J. Gallo Winery Acquires Bev, A Woman-Founded Beverage Brand Known For Breaking Down Barriers And Building People Up
- 11.3.2. Canned Wine Co. Acquires Copper Crew
- 11.3.3. Graham + Fisk's Wine-In-A-Can releases holiday packs
11.4. Strategy Analysis & Recommendation

12. Competitive Portfolio

12.1. Key Company Profiles
12.2. Key Product Portfolio