In-App Advertising Market by Type, Platform, Application

List of Tables

The In-App Advertising Market is projected to reach USD 377.25 billion by 2030 from USD 142.96 billion in 2022, at a CAGR of 12.89% during the forecast period.

Global In-App Advertising Market

KEY MARKET STATISTICS
Base Year Value [2022]	USD 142.96 billion
Estimated Year Value [2023]	USD 160.75 billion
Forecast Year Value [2030]	USD 377.25 billion
CAGR (%)	12.89%

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the In-App Advertising Market.

Based on Type, market is studied across Banner Ads, Interstitial Ads, Native Ads, Rich Media Ads, and Video Ads. The Video Ads is projected to witness significant market share during forecast period.

Based on Platform, market is studied across Android and iOS. The iOS is projected to witness significant market share during forecast period.

Based on Application, market is studied across Entertainment, Gaming, News, Online Shopping, Payment & Ticketing, and Social. The News is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Asia-Pacific is projected to witness significant market share during forecast period.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the In-App Advertising Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape In-App Advertising Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the In-App Advertising Market, highlighting leading vendors and their innovative profiles. These include Adscompass Sp. z o.o, Amazon.com Inc., Amobee, Inc., Apple, Inc., AppLovin Corporation, Bidease inc., BYYD Inc., Chartboost, Inc., Coalition Technologies LLC, Glispa GmbH, Google LLC by Alphabet Inc., Hitapps, InMobi, InMobi Pte. Ltd., ironSource Ltd., Leadbolt, Microsoft Corporation, PubMatic Inc., Smaato, Inc., The Rubicon Project, Inc., TUNE, Inc., and Verizon Communications Inc..

The report offers valuable insights on the following aspects:

1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.

2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.

3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.

4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.

5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast for the In-App Advertising Market?

2. Which products, segments, applications, and areas hold the highest investment potential in the In-App Advertising Market?

3. What is the competitive strategic window for identifying opportunities in the In-App Advertising Market?

4. What are the latest technology trends and regulatory frameworks in the In-App Advertising Market?

5. What is the market share of the leading vendors in the In-App Advertising Market?

6. Which modes and strategic moves are suitable for entering the In-App Advertising Market?

Product Code: MRR-521BAA36ECD1

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. In-App Advertising Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing focus of advertisers and marketers to increase brand awareness
  - 5.1.1.2. Growing use of social media among youth population
  - 5.1.1.3. Potential use of banner ads coupled with high returns on investments
- 5.1.2. Restraints
  - 5.1.2.1. Fraudsters and ad blockers impacting the performance
- 5.1.3. Opportunities
  - 5.1.3.1. Increasing spending of businesses on in-app advertisements owing to their click-through rate
  - 5.1.3.2. Increasing focus on data privacy and developing enhanced advertising solutions
- 5.1.4. Challenges
  - 5.1.4.1. Concerns associated with tracking post view conversations
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. In-App Advertising Market, by Type

6.1. Introduction
6.2. Banner Ads
6.3. Interstitial Ads
6.4. Native Ads
6.5. Rich Media Ads
6.6. Video Ads

7. In-App Advertising Market, by Platform

7.1. Introduction
7.2. Android
7.3. iOS

8. In-App Advertising Market, by Application

8.1. Introduction
8.2. Entertainment
8.3. Gaming
8.4. News
8.5. Online Shopping
8.6. Payment & Ticketing
8.7. Social

9. Americas In-App Advertising Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific In-App Advertising Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa In-App Advertising Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player

13. Competitive Portfolio

13.1. Key Company Profiles
- 13.1.1. Adscompass Sp. z o.o
- 13.1.2. Amazon.com Inc.
- 13.1.3. Amobee, Inc.
- 13.1.4. Apple, Inc.
- 13.1.5. AppLovin Corporation
- 13.1.6. Bidease inc.
- 13.1.7. BYYD Inc.
- 13.1.8. Chartboost, Inc.
- 13.1.9. Coalition Technologies LLC
- 13.1.10. Glispa GmbH
- 13.1.11. Google LLC by Alphabet Inc.
- 13.1.12. Hitapps
- 13.1.13. InMobi
- 13.1.14. InMobi Pte. Ltd.
- 13.1.15. ironSource Ltd.
- 13.1.16. Leadbolt
- 13.1.17. Microsoft Corporation
- 13.1.18. PubMatic Inc.
- 13.1.19. Smaato, Inc.
- 13.1.20. The Rubicon Project, Inc.
- 13.1.21. TUNE, Inc.
- 13.1.22. Verizon Communications Inc.
13.2. Key Product Portfolio

14. Appendix

14.1. Discussion Guide
14.2. License & Pricing