Television Analytics Market by TV Transmission Type, Components, Application, Deployment

List of Tables

The Television Analytics Market is projected to reach USD 6.68 billion by 2030 from USD 1.92 billion in 2022, at a CAGR of 16.82% during the forecast period.

Global Television Analytics Market

KEY MARKET STATISTICS
Base Year Value [2022]	USD 1.92 billion
Estimated Year Value [2023]	USD 2.23 billion
Forecast Year Value [2030]	USD 6.68 billion
CAGR (%)	16.82%

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Television Analytics Market.

Based on TV Transmission Type, market is studied across Cable TV, Internet Protocol Television, Over-The-Top (OTT), and Satellite TV. The Over-The-Top (OTT) is projected to witness significant market share during forecast period.

Based on Components, market is studied across Services and Software. The Services is further studied across Managed and Professional. The Services is projected to witness significant market share during forecast period.

Based on Application, market is studied across Audience Forecasting, Campaign Management, Competitive Intelligence, Content Development, and Customer Lifetime Management. The Audience Forecasting is projected to witness significant market share during forecast period.

Based on Deployment, market is studied across On-Cloud and On-Premise. The On-Cloud is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Asia-Pacific is projected to witness significant market share during forecast period.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Television Analytics Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Television Analytics Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Television Analytics Market, highlighting leading vendors and their innovative profiles. These include Alphonso Inc., AT Internet, Clarivoy, Comscore, Inc., datafuelX Inc., Edgeware AB, Gramener Technology Solutions Private Limited, Innovid, LLC, Kantar Group, Kochava, Mapp Digital US, LLC, Parrot Analytics Limited, Quality Analytics US LLC, Realytics SAS, Samba TV, Inc., Tatvic Analytics Private Limited, Television Content Analytics, The dtx company, The Nielsen Company (US), LLC, TVision Insights, Inc., Vantiva SA, Veeva Systems, and Viaccess-Orca.

The report offers valuable insights on the following aspects:

1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.

2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.

3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.

4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.

5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast for the Television Analytics Market?

2. Which products, segments, applications, and areas hold the highest investment potential in the Television Analytics Market?

3. What is the competitive strategic window for identifying opportunities in the Television Analytics Market?

4. What are the latest technology trends and regulatory frameworks in the Television Analytics Market?

5. What is the market share of the leading vendors in the Television Analytics Market?

6. Which modes and strategic moves are suitable for entering the Television Analytics Market?

Product Code: MRR-C002B1C996BE

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Television Analytics Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing demand for advanced analytics solutions to analyze customer behavior and preferences
  - 5.1.1.2. Prevalence of data-driven marketing strategies among television broadcasters, advertisers, and content owners
  - 5.1.1.3. Increasing trend of documentaries and short films
- 5.1.2. Restraints
  - 5.1.2.1. High cost associated with implementing advanced analytics solutions in the television
- 5.1.3. Opportunities
  - 5.1.3.1. Integration of advanced algorithms in television analytics solutions
  - 5.1.3.2. Investments in big data technologies such as AI and machine learning
- 5.1.4. Challenges
  - 5.1.4.1. Data privacy and security concerns associated with television analytics
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Television Analytics Market, by TV Transmission Type

6.1. Introduction
6.2. Cable TV
6.3. Internet Protocol Television
6.4. Over-The-Top (OTT)
6.5. Satellite TV

7. Television Analytics Market, by Components

7.1. Introduction
7.2. Services
- 7.3.1. Managed
- 7.3.2. Professional
7.3. Software

8. Television Analytics Market, by Application

8.1. Introduction
8.2. Audience Forecasting
8.3. Campaign Management
8.4. Competitive Intelligence
8.5. Content Development
8.6. Customer Lifetime Management

9. Television Analytics Market, by Deployment

9.1. Introduction
9.2. On-Cloud
9.3. On-Premise

10. Americas Television Analytics Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Television Analytics Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Television Analytics Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

14.1. Key Company Profiles
- 14.1.1. Alphonso Inc.
- 14.1.2. AT Internet
- 14.1.3. Clarivoy
- 14.1.4. Comscore, Inc.
- 14.1.5. datafuelX Inc.
- 14.1.6. Edgeware AB
- 14.1.7. Gramener Technology Solutions Private Limited
- 14.1.8. Innovid, LLC
- 14.1.9. Kantar Group
- 14.1.10. Kochava
- 14.1.11. Mapp Digital US, LLC
- 14.1.12. Parrot Analytics Limited
- 14.1.13. Quality Analytics US LLC
- 14.1.14. Realytics SAS
- 14.1.15. Samba TV, Inc.
- 14.1.16. Tatvic Analytics Private Limited
- 14.1.17. Television Content Analytics
- 14.1.18. The dtx company
- 14.1.19. The Nielsen Company (US), LLC
- 14.1.20. TVision Insights, Inc.
- 14.1.21. Vantiva SA
- 14.1.22. Veeva Systems
- 14.1.23. Viaccess-Orca
14.2. Key Product Portfolio

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing