Yoga Mat Market by Material, Distribution Channel

List of Tables

The Yoga Mat Market is projected to reach USD 9.20 billion by 2030 from USD 5.68 billion in 2022, at a CAGR of 6.20% during the forecast period.

Global Yoga Mat Market

KEY MARKET STATISTICS
Base Year Value [2022]	USD 5.68 billion
Estimated Year Value [2023]	USD 6.02 billion
Forecast Year Value [2030]	USD 9.20 billion
CAGR (%)	6.20%

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Yoga Mat Market.

Based on Material, market is studied across Cotton/Jute, Polyvinyl Chloride (PVC), Rubber, and Thermoplastic Elastomer (TPE). The Rubber is further studied across Natural Rubber (NR) and Nitrile Butadiene Rubber (NBR). The Rubber is projected to witness significant market share during forecast period.

Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Departmental Store & Hypermarket and Specialty Store. The Offline is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa is projected to witness significant market share during forecast period.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Yoga Mat Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Yoga Mat Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Yoga Mat Market, highlighting leading vendors and their innovative profiles. These include A. Kolckmann GmbH, ADIDAS AG,, Airex AG by 3A Composites GmbH, ALO, LLC, Aurorae, LLC, Barefoot Yoga Co., Bean Products Inc., Decathlon USA LLC, Ecoyoga Ltd., EuProMed s.r.o., Fabrication Enterprises Inc., Gap Inc., Grip International Pvt. Ltd., Grove Campus, Hugger Mugger Company, Inc., JadeYoga, Khataland LLC, Liforme Ltd., Looms, Lululemon Athletica Inc., Manduka, Inc., Nike, Inc., prAna Living, LLC by Columbia Sportswear Company, Puma SE, Red Tape Brewery, Vissco Healthcare Pvt Ltd., Wellnesys Inc., and Yaazh Naturals.

The report offers valuable insights on the following aspects:

1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.

2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.

3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.

4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.

5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast for the Yoga Mat Market?

2. Which products, segments, applications, and areas hold the highest investment potential in the Yoga Mat Market?

3. What is the competitive strategic window for identifying opportunities in the Yoga Mat Market?

4. What are the latest technology trends and regulatory frameworks in the Yoga Mat Market?

5. What is the market share of the leading vendors in the Yoga Mat Market?

6. Which modes and strategic moves are suitable for entering the Yoga Mat Market?

Product Code: MRR-CF699CF4144D

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Yoga Mat Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising prevalence of obesity and other associated diseases among population
  - 5.1.1.2. Growing health benefits awareness among people
  - 5.1.1.3. Introduction of organic cotton and environment-friendly yoga and exercise mats
- 5.1.2. Restraints
  - 5.1.2.1. Fluctuating prices of raw materials required for yoga mat manufacturing
- 5.1.3. Opportunities
  - 5.1.3.1. Emerging technological advancements in yoga mats
  - 5.1.3.2. Growing expansion of yoga studios across economies
- 5.1.4. Challenges
  - 5.1.4.1. Availability of counterfeit products
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Yoga Mat Market, by Material

6.1. Introduction
6.2. Cotton/Jute
6.3. Polyvinyl Chloride (PVC)
6.4. Rubber
- 6.5.1. Natural Rubber (NR)
- 6.5.2. Nitrile Butadiene Rubber (NBR)
6.5. Thermoplastic Elastomer (TPE)

7. Yoga Mat Market, by Distribution Channel

7.1. Introduction
7.2. Offline
- 7.3.1. Departmental Store & Hypermarket
- 7.3.2. Specialty Store
7.3. Online

8. Americas Yoga Mat Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Yoga Mat Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Yoga Mat Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player
- 11.3.1. Agreement, Collaboration, & Partnership
  - 11.3.1.1. Samsung Partners With YogiFi, Introduces Interactive Yoga Sessions on Its Smart TVs
- 11.3.2. New Product Launch & Enhancement
  - 11.3.2.1. Liforme Launches New, Majestic Carpet Yoga Mat
  - 11.3.2.2. Athleta Designs Its First Yoga Mat As Part Of New 'Flow Freely' Yoga Accessories Collection

12. Competitive Portfolio

12.1. Key Company Profiles
- 12.1.1. A. Kolckmann GmbH
- 12.1.2. ADIDAS AG,
- 12.1.3. Airex AG by 3A Composites GmbH
- 12.1.4. ALO, LLC
- 12.1.5. Aurorae, LLC
- 12.1.6. Barefoot Yoga Co.
- 12.1.7. Bean Products Inc.
- 12.1.8. Decathlon USA LLC
- 12.1.9. Ecoyoga Ltd.
- 12.1.10. EuProMed s.r.o.
- 12.1.11. Fabrication Enterprises Inc.
- 12.1.12. Gap Inc.
- 12.1.13. Grip International Pvt. Ltd.
- 12.1.14. Grove Campus
- 12.1.15. Hugger Mugger Company, Inc.
- 12.1.16. JadeYoga
- 12.1.17. Khataland LLC
- 12.1.18. Liforme Ltd.
- 12.1.19. Looms
- 12.1.20. Lululemon Athletica Inc.
- 12.1.21. Manduka, Inc.
- 12.1.22. Nike, Inc.
- 12.1.23. prAna Living, LLC by Columbia Sportswear Company
- 12.1.24. Puma SE
- 12.1.25. Red Tape Brewery
- 12.1.26. Vissco Healthcare Pvt Ltd.
- 12.1.27. Wellnesys Inc.
- 12.1.28. Yaazh Naturals
12.2. Key Product Portfolio

13. Appendix

13.1. Discussion Guide
13.2. License & Pricing