Customer Analytics Market by Component, Type, Data Source, Deployment Model, Application, Organization Size, Vertical

KEY MARKET STATISTICS
Base Year [2023]	USD 21.86 billion
Estimated Year [2024]	USD 24.22 billion
Forecast Year [2030]	USD 46.39 billion
CAGR (%)	11.34%

The FPNV Positioning Matrix is pivotal in evaluating the Customer Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Customer Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Customer Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Systems Inc., Alphabet Inc., Alteryx, Amdocs Limited, Axis Communications AB, Cisco Systems, Inc., Cognizant Technology Solutions Corporation, Dell Inc., Hangzhou Hikvision Digital Technology Co., Ltd., Hewlett Packard Enterprise Development LP, Honeywell International Inc., Huawei Technologies Co., Ltd., International Business Machines Corporation, Intuvision Inc., Manthan Software Services Pvt. Ltd, Microsoft Corporation, NEC Corporation, Nice North America LLC, Oracle Corporation, Puretech Systems, Salesforce.Com Inc., SAP SE, SAS Institute Inc., and Siemens AG.

Market Segmentation & Coverage

This research report categorizes the Customer Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
- Services
  - Consulting Services
  - Education & Training
  - Integration & Deployment
  - Support & Maintenance
- Solution
  - Analytical Modules/Tools
  - Dashboard & Reporting Tools
  - ETL (Extract, Transform, & Load)
  - Social Media Analytical Tools
  - Voice of Customer (VOC)
  - Web Analytics Tools
Type
- Descriptive
- Diagnostic
- Predictive
- Prescriptive
Data Source
- Call Centre
- Email
- Smartphone
- Social Media
- Store
- Web
Deployment Model
- Cloud-based
- On-premise
Application
- Brand Management
- Campaign Management
- Churn Management
- Customer Behavioural Analysis
- Product Management
Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
Vertical
- Banking, Financial Services, & Insurance (BFSI)
- Energy & Utilities
- Manufacturing
- Retail & e-commerce
- Telecommunications & IT
- Transportation & Logistics
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Customer Analytics Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Customer Analytics Market?

3. What are the technology trends and regulatory frameworks in the Customer Analytics Market?

4. What is the market share of the leading vendors in the Customer Analytics Market?

5. Which modes and strategic moves are suitable for entering the Customer Analytics Market?

Product Code: MRR-2A0283E255FD

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Customer Analytics Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing emphasis on consumer-centric strategies
  - 5.1.1.2. Increasing application in mapping and analyzing customer journeys for enhanced experience
  - 5.1.1.3. Booming e-commerce platforms and online retailing activities
- 5.1.2. Restraints
  - 5.1.2.1. Complex implementation process and integrational issues
- 5.1.3. Opportunities
  - 5.1.3.1. Advancements in big data analytics and AI technologies
  - 5.1.3.2. Rising adoption of digital marketing strategies
- 5.1.4. Challenges
  - 5.1.4.1. Concerns associated with data privacy and data security
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Customer Analytics Market, by Component

6.1. Introduction
6.2. Services
- 6.3.1. Consulting Services
- 6.3.2. Education & Training
- 6.3.3. Integration & Deployment
- 6.3.4. Support & Maintenance
6.3. Solution
- 6.4.1. Analytical Modules/Tools
- 6.4.2. Dashboard & Reporting Tools
- 6.4.3. ETL (Extract, Transform, & Load)
- 6.4.4. Social Media Analytical Tools
- 6.4.5. Voice of Customer (VOC)
- 6.4.6. Web Analytics Tools

7. Customer Analytics Market, by Type

7.1. Introduction
7.2. Descriptive
7.3. Diagnostic
7.4. Predictive
7.5. Prescriptive

8. Customer Analytics Market, by Data Source

8.1. Introduction
8.2. Call Centre
8.3. Email
8.4. Smartphone
8.5. Social Media
8.6. Store
8.7. Web

9. Customer Analytics Market, by Deployment Model

9.1. Introduction
9.2. Cloud-based
9.3. On-premise

10. Customer Analytics Market, by Application

10.1. Introduction
10.2. Brand Management
10.3. Campaign Management
10.4. Churn Management
10.5. Customer Behavioural Analysis
10.6. Product Management

11. Customer Analytics Market, by Organization Size

11.1. Introduction
11.2. Large Enterprises
11.3. Small & Medium Enterprises (SMEs)

12. Customer Analytics Market, by Vertical

12.1. Introduction
12.2. Banking, Financial Services, & Insurance (BFSI)
12.3. Energy & Utilities
12.4. Manufacturing
12.5. Retail & e-commerce
12.6. Telecommunications & IT
12.7. Transportation & Logistics

13. Americas Customer Analytics Market

13.1. Introduction
13.2. Argentina
13.3. Brazil
13.4. Canada
13.5. Mexico
13.6. United States

14. Asia-Pacific Customer Analytics Market

14.1. Introduction
14.2. Australia
14.3. China
14.4. India
14.5. Indonesia
14.6. Japan
14.7. Malaysia
14.8. Philippines
14.9. Singapore
14.10. South Korea
14.11. Taiwan
14.12. Thailand
14.13. Vietnam

15. Europe, Middle East & Africa Customer Analytics Market

15.1. Introduction
15.2. Denmark
15.3. Egypt
15.4. Finland
15.5. France
15.6. Germany
15.7. Israel
15.8. Italy
15.9. Netherlands
15.10. Nigeria
15.11. Norway
15.12. Poland
15.13. Qatar
15.14. Russia
15.15. Saudi Arabia
15.16. South Africa
15.17. Spain
15.18. Sweden
15.19. Switzerland
15.20. Turkey
15.21. United Arab Emirates
15.22. United Kingdom

16. Competitive Landscape

16.1. FPNV Positioning Matrix
16.2. Market Share Analysis, By Key Player
16.3. Competitive Scenario Analysis, By Key Player

17. Competitive Portfolio

17.1. Key Company Profiles
- 17.1.1. Adobe Systems Inc.
- 17.1.2. Alphabet Inc.
- 17.1.3. Alteryx
- 17.1.4. Amdocs Limited
- 17.1.5. Axis Communications AB
- 17.1.6. Cisco Systems, Inc.
- 17.1.7. Cognizant Technology Solutions Corporation
- 17.1.8. Dell Inc.
- 17.1.9. Hangzhou Hikvision Digital Technology Co., Ltd.
- 17.1.10. Hewlett Packard Enterprise Development LP
- 17.1.11. Honeywell International Inc.
- 17.1.12. Huawei Technologies Co., Ltd.
- 17.1.13. International Business Machines Corporation
- 17.1.14. Intuvision Inc.
- 17.1.15. Manthan Software Services Pvt. Ltd
- 17.1.16. Microsoft Corporation
- 17.1.17. NEC Corporation
- 17.1.18. Nice North America LLC
- 17.1.19. Oracle Corporation
- 17.1.20. Puretech Systems
- 17.1.21. Salesforce.Com Inc.
- 17.1.22. SAP SE
- 17.1.23. SAS Institute Inc.
- 17.1.24. Siemens AG
17.2. Key Product Portfolio

18. Appendix

18.1. Discussion Guide
18.2. License & Pricing