In-Game Advertising Market by Type, Category, Format, Platform, Payment Model, Advertising Platform

KEY MARKET STATISTICS
Base Year [2023]	USD 8.13 billion
Estimated Year [2024]	USD 9.35 billion
Forecast Year [2030]	USD 17.47 billion
CAGR (%)	11.55%

The FPNV Positioning Matrix is pivotal in evaluating the In-Game Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the In-Game Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the In-Game Advertising Market, highlighting leading vendors and their innovative profiles. These include AdInMo, Adverty, Anzu Virtual Reality Ltd., AppsFlyer, Bidstack, Blizzard Entertainment, Inc., Chartboost, Inc. by Zynga, Electronic Arts Inc., Frameplay, Gadsme, Google LLC by Alphabet Inc., GumGum, Inc., InMobi, Ironsource Ltd., MediaSpike, Motive Interacttuive Inc., NeoReach, Network N, Overwolf, Playwire LLC, Pubfinity, Rapidfire Inc., Super League Gaming, Venatus, and WPP PLC.

Market Segmentation & Coverage

This research report categorizes the In-Game Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Advergaming
- Dynamic Ads
- Static Ads
Category
- Around-The-Game
- Away-From-The-Game
- Blended In-Game
Format
- Audio Ads
- Coupon Ads
- Display Banners
- Expandable Ads
- Interstitial Ads
- Playable Ads
- Rewarded Video Ads
Platform
- Console Games
- Mobile Games
- PC Games
Payment Model
- Cost Per Click
- Cost Per Enagagement
- Cost Per Impression
Advertising Platform
- First-Party Publishers
- Third-Party Ad Networks
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the In-Game Advertising Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the In-Game Advertising Market?

3. What are the technology trends and regulatory frameworks in the In-Game Advertising Market?

4. What is the market share of the leading vendors in the In-Game Advertising Market?

5. Which modes and strategic moves are suitable for entering the In-Game Advertising Market?

Product Code: MRR-C002B1C997FA

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. In-Game Advertising Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Proliferating trend of videogames among young generation
  - 5.1.1.2. Increasing gaming audiances across the globe
  - 5.1.1.3. Rising need to create brand awareness, engagement and conversions
- 5.1.2. Restraints
  - 5.1.2.1. Limited control over the creative content and placement
- 5.1.3. Opportunities
  - 5.1.3.1. Deployment of AR/VR technology in in-game advertising
  - 5.1.3.2. Emergence of personalized experience for in-game advertising
- 5.1.4. Challenges
  - 5.1.4.1. Ongoing problems with supply chain transparency
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. In-Game Advertising Market, by Type

6.1. Introduction
6.2. Advergaming
6.3. Dynamic Ads
6.4. Static Ads

7. In-Game Advertising Market, by Category

7.1. Introduction
7.2. Around-The-Game
7.3. Away-From-The-Game
7.4. Blended In-Game

8. In-Game Advertising Market, by Format

8.1. Introduction
8.2. Audio Ads
8.3. Coupon Ads
8.4. Display Banners
8.5. Expandable Ads
8.6. Interstitial Ads
8.7. Playable Ads
8.8. Rewarded Video Ads

9. In-Game Advertising Market, by Platform

9.1. Introduction
9.2. Console Games
9.3. Mobile Games
9.4. PC Games

10. In-Game Advertising Market, by Payment Model

10.1. Introduction
10.2. Cost Per Click
10.3. Cost Per Enagagement
10.4. Cost Per Impression

11. In-Game Advertising Market, by Advertising Platform

11.1. Introduction
11.2. First-Party Publishers
11.3. Third-Party Ad Networks

12. Americas In-Game Advertising Market

12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States

13. Asia-Pacific In-Game Advertising Market

13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam

14. Europe, Middle East & Africa In-Game Advertising Market

14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom

15. Competitive Landscape

15.1. FPNV Positioning Matrix
15.2. Market Share Analysis, By Key Player
15.3. Competitive Scenario Analysis, By Key Player

16. Competitive Portfolio

16.1. Key Company Profiles
- 16.1.1. AdInMo
- 16.1.2. Adverty
- 16.1.3. Anzu Virtual Reality Ltd.
- 16.1.4. AppsFlyer
- 16.1.5. Bidstack
- 16.1.6. Blizzard Entertainment, Inc.
- 16.1.7. Chartboost, Inc. by Zynga
- 16.1.8. Electronic Arts Inc.
- 16.1.9. Frameplay
- 16.1.10. Gadsme
- 16.1.11. Google LLC by Alphabet Inc.
- 16.1.12. GumGum, Inc.
- 16.1.13. InMobi
- 16.1.14. Ironsource Ltd.
- 16.1.15. MediaSpike
- 16.1.16. Motive Interacttuive Inc.
- 16.1.17. NeoReach
- 16.1.18. Network N
- 16.1.19. Overwolf
- 16.1.20. Playwire LLC
- 16.1.21. Pubfinity
- 16.1.22. Rapidfire Inc.
- 16.1.23. Super League Gaming
- 16.1.24. Venatus
- 16.1.25. WPP PLC
16.2. Key Product Portfolio

17. Appendix

17.1. Discussion Guide
17.2. License & Pricing