Captive Portal Market by Offering, End-Use

Description

List of Tables

[194 Pages Report] The Captive Portal Market size was estimated at USD 916.05 million in 2023 and expected to reach USD 1,015.45 million in 2024, at a CAGR 11.93% to reach USD 2,017.44 million by 2030.

Global Captive Portal Market

KEY MARKET STATISTICS
Base Year [2023]	USD 916.05 million
Estimated Year [2024]	USD 1,015.45 million
Forecast Year [2030]	USD 2,017.44 million
CAGR (%)	11.93%

A captive portal is a user-facing web page or network gateway that requires users to complete an authentication process before they are granted access to the internet or other network resources. This functionality is implemented in public Wi-Fi networks, such as hotels, airports, and cafes, to regulate usage and ensure security. The rapid increase in smartphone usage and pervasive adoption of Wi-Fi-enabled devices has created a demand for secure and reliable public internet access points. However, inadequate internet connectivity or low bandwidth can impact the user experience adversely, limiting the effectiveness of captive portals for businesses. Nevertheless, advancements in cloud computing technologies are expected to create new prospects for businesses seeking cost-effective captive portal solutions through software-as-a-service (SaaS) models.

Regional Insights

The captive portal market is evolving in the Americas due to its extensive adoption in various sectors, such as hospitality, retail, education, and corporate offices. American businesses are leveraging captive portals for data analytics and targeted marketing campaigns. EU countries have witnessed an increasing need for seamless connectivity with strict adherence to privacy regulations. The Middle East region represents rapid growth in internet penetration rates, pushing demand for efficient Wi-Fi management systems, including captive portals. In Africa, there has been a rise in smartphone usage and internet accessibility, which has led to increased adoption of wireless hotspots utilizing captive portals. The APAC region's captive portal market is growing with rapid digital innovation and foreign investments to further develop the 5G infrastructure, raising demand for captive portals. Besides, increasing investments in smart city initiatives worldwide creates the immense opportunity to provide tailored captive portal solutions that cater to regional preferences while ensuring data privacy and security.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Captive Portal Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Captive Portal Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Captive Portal Market, highlighting leading vendors and their innovative profiles. These include Arista Networks, Inc., Cisco Systems Inc.,, Cloud4Wi, GoZone WiFi LLC., Grandstream Networks, Inc., Juniper Networks, Inc., Juniper Systems Inc., Kalungi, Inc., Keenetic Limited, NETGEAR, Inc., Network Solutions LLC, Nibblecomm, Inc., ONE BCG, Palo Alto Networks, Inc., Performance Network, Purple Wifi Ltd., Robustel, Satcom Direct, Inc., Skyfii Limited, and WatchGuard Technologies, Inc..

Market Segmentation & Coverage

This research report categorizes the Captive Portal Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offering
- Platform
- Services
End-Use
- Coworking Spaces
- Entertainment
- Hospitality & Leisure
- Shopping Malls & Retail Outlets
- Travel & Transportation
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Captive Portal Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Captive Portal Market?

3. What are the technology trends and regulatory frameworks in the Captive Portal Market?

4. What is the market share of the leading vendors in the Captive Portal Market?

5. Which modes and strategic moves are suitable for entering the Captive Portal Market?

Product Code: MRR-A579C431592F

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Captive Portal Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing number of public WiFi hotspots owing to increasing smartphone penetration worldwide
  - 5.1.1.2. Enhanced customer engagement through personalized content delivery
  - 5.1.1.3. Increasing use of social media platforms for easy sign-in process and targeted marketing efforts
- 5.1.2. Restraints
  - 5.1.2.1. Regulatory restrictions on unlicensed spectrum usage impacting WiFi network availability in certain geographies
- 5.1.3. Opportunities
  - 5.1.3.1. Advances in wireless communication technology
  - 5.1.3.2. Integration with emerging technologies such as AI-powered analytics
- 5.1.4. Challenges
  - 5.1.4.1. Data privacy concerns among users due to unauthorized tracking or misuse of personal information
5.2. Market Segmentation Analysis
- 5.2.1. Offerings: Increasing use of captive portal services for addressing specific needs of organizations
- 5.2.2. End-Use: Burgeoning adoption of captive portals in shopping malls & retail outlets
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Captive Portal Market, by Offering

6.1. Introduction
6.2. Platform
6.3. Services

7. Captive Portal Market, by End-Use

7.1. Introduction
7.2. Coworking Spaces
7.3. Entertainment
7.4. Hospitality & Leisure
7.5. Shopping Malls & Retail Outlets
7.6. Travel & Transportation

8. Americas Captive Portal Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Captive Portal Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Captive Portal Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player
- 11.3.1. New Product Launch & Enhancement
  - 11.3.1.1. Carrier-Grade Wi-Fi Service Delivery In Minutes Now Possible With Launch Of New Cloud Wi-Fi Platform By Globalreach Technology
  - 11.3.1.2. 3i Infotech in partnership with RailTel bring NuRe Bharat Network for WiFi Monetizing Project
  - 11.3.1.3. GoZone WiFi Launches First Enterprise-Grade Application Suite for Telecom Infra Project (TIP) OpenWiFi; First Advanced Captive Portal/Analytics Company to Work with TIP

12. Competitive Portfolio

12.1. Key Company Profiles
- 12.1.1. Arista Networks, Inc.
- 12.1.2. Cisco Systems Inc.,
- 12.1.3. Cloud4Wi
- 12.1.4. GoZone WiFi LLC.
- 12.1.5. Grandstream Networks, Inc.
- 12.1.6. Juniper Networks, Inc.
- 12.1.7. Juniper Systems Inc.
- 12.1.8. Kalungi, Inc.
- 12.1.9. Keenetic Limited
- 12.1.10. NETGEAR, Inc.
- 12.1.11. Network Solutions LLC
- 12.1.12. Nibblecomm, Inc.
- 12.1.13. ONE BCG
- 12.1.14. Palo Alto Networks, Inc.
- 12.1.15. Performance Network
- 12.1.16. Purple Wifi Ltd.
- 12.1.17. Robustel
- 12.1.18. Satcom Direct, Inc.
- 12.1.19. Skyfii Limited
- 12.1.20. WatchGuard Technologies, Inc.
12.2. Key Product Portfolio

13. Appendix

13.1. Discussion Guide
13.2. License & Pricing