Immersive Analytics Market by Component, End-User

Description

List of Tables

[182 Pages Report] The Immersive Analytics Market size was estimated at USD 947.70 million in 2023 and expected to reach USD 1,281.95 million in 2024, at a CAGR 38.18% to reach USD 9,119.47 million by 2030.

Global Immersive Analytics Market

KEY MARKET STATISTICS
Base Year [2023]	USD 947.70 million
Estimated Year [2024]	USD 1,281.95 million
Forecast Year [2030]	USD 9,119.47 million
CAGR (%)	38.18%

The immersive analytics focuses on developing and applying cutting-edge visualization technologies, such as augmented reality (AR) and virtual reality (VR). These innovative systems enable users to interact with complex data sets in immersive environments, aiming to improve decision-making, enhance collaboration, and increase efficiency across various industries. The increasing demand for enhanced decision-making capabilities in multiple industries drives the growth of the immersive analytics market. The proliferation of big data and the subsequent need for simplified data analysis solutions have made immersive analytics an essential tool for organizations to identify trends, patterns, and correlations within their data sets. Additionally, rising demand for immersive analytics from the entertainment industry and increasing application in healthcare and medical training have fueled the adoption of immersive analytics solutions. On the other hand, high costs associated with immersive analytics deter SMEs from investing in immersive analytics solutions.

Moreover, data privacy and safety concerns are significant challenges affecting the market as organizations often deal with sensitive information requiring stringent protection measures. However, the growing deployment of 5G technology worldwide and integration of immersive analytics in e-commerce and virtual retail provide opportunities for players operating in the immersive analytics market.

Regional Insights

In the Americas, the rapid expansion of immersive analytics is due to increased investment in research and development and a growing interest from businesses to derive actionable insights from massive datasets through innovative data visualization and interaction techniques. The United States stands out at the forefront of this continuous growth of immersive analytics within the Americas region. Its increasing number of skilled professionals, coupled with strong government support for innovation, has led to an ecosystem that fosters the development and commercialization of breakthrough technologies in the immersive analytics domain. Immersive analytics in APAC is developing owing to the growing need for businesses to harness large volumes of data from various sources, such as IoT devices, social media platforms, and e-commerce transactions. China holds a prominent position within the APAC region when it comes to pioneering developments in immersive analytics, as it made significant strides in research and development related to AR/VR technologies and is home to several prominent players. Japan and South Korea are also making substantial contributions to the growth of immersive analytics in APAC. They are renowned for their technological prowess and have been early adopters of AR/VR technologies in areas,including gaming and entertainment. The immersive analytics market in EMEA has witnessed remarkable growth due to increasing demand for better data visualization tools from various industries, such as healthcare, retail, manufacturing, and financial services. In the Middle East and Africa region, immersive analytics are gaining traction with the penetration of high-speed internet connections and advancements in mobile technology. The immense potential of immersive analytics has encouraged organizations across diverse geographical regions to invest in research and development initiatives that cater to specific consumer needs and purchasing behaviors.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Immersive Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Immersive Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Immersive Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Auganix Ltd., Aventior, Inc., BadVR, Inc., Cloud Software Group, Inc., Cognitive3D, Google LLC by Alphabet Inc., HP Development Company, L.P., HTC Global Services, Immersion Analytics, International Business Machines Corporation, JuJu Immersive Limited, Lenovo Group Limited, Magic Leap, Inc., Meta Platforms, Inc., PICO Immersive Pte. Ltd. by ByteDance.com, Reply S.p.A., SAP SE, Senseglove, Softcare Studios, and Varjo HQ.

Market Segmentation & Coverage

This research report categorizes the Immersive Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
- Hardware
  - AR/VR/MR Headsheet
  - Controllers
  - Displays
  - Sensors
- Services
- Software
End-User
- Automotive
- Construction
- Defense
- Healthcare
- Media & Entertainment
- Transportation & Logistics
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Immersive Analytics Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Immersive Analytics Market?

3. What are the technology trends and regulatory frameworks in the Immersive Analytics Market?

4. What is the market share of the leading vendors in the Immersive Analytics Market?

5. Which modes and strategic moves are suitable for entering the Immersive Analytics Market?

Product Code: MRR-CF6C60CF95CC

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Immersive Analytics Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising demand for immersive analytics from the entertainment industry
  - 5.1.1.2. Increasing application in healthcare and medical training
  - 5.1.1.3. Expansion of AR and VR in the education sector
- 5.1.2. Restraints
  - 5.1.2.1. High cost associated with immersive analytics
- 5.1.3. Opportunities
  - 5.1.3.1. Growing deployment of 5G technology across the world
  - 5.1.3.2. Integration of immersive analytics in e-commerce and virtual retail
- 5.1.4. Challenges
  - 5.1.4.1. Concerns associated with data privacy and safety
5.2. Market Segmentation Analysis
- 5.2.1. Component: Growing demand for immersive analytics services with digitalization of industries
- 5.2.2. End-User: Higher potential of immersive analytics in route optimization and vehicle maintenance
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Immersive Analytics Market, by Component

6.1. Introduction
6.2. Hardware
- 6.3.1. AR/VR/MR Headsheet
- 6.3.2. Controllers
- 6.3.3. Displays
- 6.3.4. Sensors
6.3. Services
6.4. Software

7. Immersive Analytics Market, by End-User

7.1. Introduction
7.2. Automotive
7.3. Construction
7.4. Defense
7.5. Healthcare
7.6. Media & Entertainment
7.7. Transportation & Logistics

8. Americas Immersive Analytics Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Immersive Analytics Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Immersive Analytics Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player
- 11.3.1. Agreement, Collaboration, & Partnership
  - 11.3.1.1. SAP and Accenture Collaborate on Immersive Services and Simulations to Improve Supply Chain Resilience and Sustainability
- 11.3.2. New Product Launch & Enhancement
  - 11.3.2.1. TIBCO Offers New, Highly Immersive Analytics to Scale Data Science Across the Organization

12. Competitive Portfolio

12.1. Key Company Profiles
- 12.1.1. Accenture PLC
- 12.1.2. Auganix Ltd.
- 12.1.3. Aventior, Inc.
- 12.1.4. BadVR, Inc.
- 12.1.5. Cloud Software Group, Inc.
- 12.1.6. Cognitive3D
- 12.1.7. Google LLC by Alphabet Inc.
- 12.1.8. HP Development Company, L.P.
- 12.1.9. HTC Global Services
- 12.1.10. Immersion Analytics
- 12.1.11. International Business Machines Corporation
- 12.1.12. JuJu Immersive Limited
- 12.1.13. Lenovo Group Limited
- 12.1.14. Magic Leap, Inc.
- 12.1.15. Meta Platforms, Inc.
- 12.1.16. PICO Immersive Pte. Ltd. by ByteDance.com
- 12.1.17. Reply S.p.A.
- 12.1.18. SAP SE
- 12.1.19. Senseglove
- 12.1.20. Softcare Studios
- 12.1.21. Varjo HQ
12.2. Key Product Portfolio

13. Appendix

13.1. Discussion Guide
13.2. License & Pricing