A2 Milk Market by Breed, Form, Packaging, Distribution Channel, Application

List of Tables

[187 Pages Report] The A2 Milk Market size was estimated at USD 3.58 billion in 2022 and expected to reach USD 3.99 billion in 2023, at a CAGR 11.71% to reach USD 8.69 billion by 2030.

Global A2 Milk Market

KEY MARKET STATISTICS
Base Year [2022]	USD 3.58 billion
Estimated Year [2023]	USD 3.99 billion
Forecast Year [2030]	USD 8.69 billion
CAGR (%)	11.71%

A2 milk is a variety of cow milk that predominantly contains the A2 type of beta-casein protein instead of the more common A1 protein normally found in regular milk. The A2 milk market refers to the segment of the dairy industry that specializes in producing, distributing, and selling milk containing predominantly the A2 type of beta-casein protein. Consumers are shifting from normal milk to A2 milk due to improved quality and increased demand for A2 milk due to its health benefits driving market growth. The growing prevalence of gastrointestinal problems associated with conventional milk is fueling market growth. The high prices associated with A2 milk, alternatives, issues related to lack of proper scientific evidence, and unfamiliar health side can limit market penetration. The emerging adoption of A2 milk in infant formulas, the introduction of new products, and a focus on supply chain development and labeling challenges can create growth opportunities in the market.

Regional Insights

The market for A2 milk in the Americas, particularly in the United States, has witnessed a gradual increase in demand due to growing consumer awareness about digestive health and the perceived benefits of A2 milk. The US remains the largest market in the Americas, characterized by a strong presence of health-centric consumers and an increasing number of specialty dairy brands, with potential for growth in Canada and Latin American countries where health and wellness trends are gaining traction. In Asia Pacific, the demand for A2 milk is driven by increasing health consciousness, rising disposable incomes, and a growing awareness about the benefits of A2 milk among consumers, particularly in countries like China, Japan, and India. In China, A2 milk consumption has seen a significant surge due to its perceived digestive benefits and the growing middle class willing to pay a premium for healthier products. Japan has an expanding market for A2 milk with a focus on quality and health, whereas in India, the market is still nascent but gaining traction due to the traditional preference for dairy and an increase in lifestyle-related health issues. The European Union has a well-established dairy market, with consumers often open to trying new milk varieties, including A2 milk. Increased awareness regarding lactose intolerance and milk-related allergies is slowly propelling the demand for A2 milk. In the Middle East and Africa, increasing urbanization and a shift towards healthier lifestyles are beginning to pave the way for A2 milk although the market is relatively underdeveloped compared to other regions.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the A2 Milk Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the A2 Milk Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the A2 Milk Market, highlighting leading vendors and their innovative profiles. These include Danone S.A., Eataly Toronto, Ecomytra Organics Pvt. Ltd., Erden Creamery Private Limited, Fonterra Co-operative Group Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Holland Premium Dairy, Kedia Organic Agro Farms, Kimberton Whole Foods, Klimom, Kyvalley Dairy Group, MAK BIOTEK, Nestle S.A., Noumi Limited, Olitia Foods Pvt. Ltd., Oshun Food Products Private Limited, Provilac Dairy Farms Private Limited, Ratnawali Dairy Products LLP, Ripley Farms LLC, Sheldon Creek Dairy, Taw River Dairy, The a2 Milk Company Limited, Urban Farms Milk, Vedaaz Organics Pvt. Ltd., Vietnam Dairy Products Joint Stock Company, and Westland Cooperative Dairy Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the A2 Milk Market to forecast the revenues and analyze trends in each of the following sub-markets:

Breed
- Brown Swiss
- Guernsey
- Holstein
- Jersey
Form
- Liquid
- Powder
Packaging
- Cans
- Carton Packaging
- Glass Bottles
- Plastic Bottles & Pouches
Distribution Channel
- B2B
- Online Retailing
- Retail Stores
Application
- Bakery & Confectionery
- Dairy Products
- Infant Formula
- Milk & Milk-Based Beverages
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the A2 Milk Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the A2 Milk Market?

3. What are the technology trends and regulatory frameworks in the A2 Milk Market?

4. What is the market share of the leading vendors in the A2 Milk Market?

5. Which modes and strategic moves are suitable for entering the A2 Milk Market?

Product Code: MRR-437373A6AFAE

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. A2 Milk Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Consumer Shifting from Normal Milk to A2 Milk Owing to Improved Quality
  - 5.1.1.2. Increased Demand of A2 Milk Owing to its Health Benefits
  - 5.1.1.3. Growing Prevalence of Gastrointestinal Problems Associated with Conventional Milk
- 5.1.2. Restraints
  - 5.1.2.1. High Price Associated with A2 Milk Coupled with Alternatives
- 5.1.3. Opportunities
  - 5.1.3.1. Emerging Adoption of A2 Milk in Infant Formulas
  - 5.1.3.2. Introduction of New Products and Focus on Supply Chain Development and Labeling
- 5.1.4. Challenges
  - 5.1.4.1. Concerns Related to Lack of Proper Scientific Evidence and Unknown Health Side Effects
5.2. Market Segmentation Analysis
- 5.2.1. Breed: Growing preference for Guernsey milk owing to its rich taste and nutrient profile
- 5.2.2. Form: Rising demand for liquid A2 milk for perceived freshness and whole nutrition profile
- 5.2.3. Packaging: Significant preference for cans and carton packaging for longer shelf-life and potential for aseptic processing
- 5.2.4. Distribution Channel: Increasing adoption of online retailing due to rise of e-commerce and changing consumer habits
- 5.2.5. Application: Wider application of A2 milk in the bakery and confectionery owing to health-benefits ingredients
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter's Five Forces Analysis
- 5.7.1. Threat of New Entrants
- 5.7.2. Threat of Substitutes
- 5.7.3. Bargaining Power of Customers
- 5.7.4. Bargaining Power of Suppliers
- 5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
- 5.10.1. Pricing Analysis
- 5.10.2. Consumption Pattern and Trend

6. A2 Milk Market, by Breed

6.1. Introduction
6.2. Brown Swiss
6.3. Guernsey
6.4. Holstein
6.5. Jersey

7. A2 Milk Market, by Form

7.1. Introduction
7.2. Liquid
7.3. Powder

8. A2 Milk Market, by Packaging

8.1. Introduction
8.2. Cans
8.3. Carton Packaging
8.4. Glass Bottles
8.5. Plastic Bottles & Pouches

9. A2 Milk Market, by Distribution Channel

9.1. Introduction
9.2. B2B
9.3. Online Retailing
9.4. Retail Stores

10. A2 Milk Market, by Application

10.1. Introduction
10.2. Bakery & Confectionery
10.3. Dairy Products
10.4. Infant Formula
10.5. Milk & Milk-Based Beverages

11. Americas A2 Milk Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific A2 Milk Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa A2 Milk Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
- 14.3.1. New Product Launch & Enhancement
  - 14.3.1.1. a2 Platinum Infant Formula Launches in U.S. - Made with Fresh a2 Milk
  - 14.3.1.2. The A2 Milk Company Launches World's First Milk Products Certified Regenerative
- 14.3.2. Award, Recognition, & Expansion
  - 14.3.2.1. Sid's Farm launches A2 Desi Cow milk in Telangana

15. Competitive Portfolio

15.1. Key Company Profiles
- 15.1.1. Danone S.A.
- 15.1.2. Eataly Toronto
- 15.1.3. Ecomytra Organics Pvt. Ltd.
- 15.1.4. Erden Creamery Private Limited
- 15.1.5. Fonterra Co-operative Group Limited
- 15.1.6. Gujarat Cooperative Milk Marketing Federation Ltd.
- 15.1.7. Holland Premium Dairy
- 15.1.8. Kedia Organic Agro Farms
- 15.1.9. Kimberton Whole Foods
- 15.1.10. Klimom
- 15.1.11. Kyvalley Dairy Group
- 15.1.12. MAK BIOTEK
- 15.1.13. Nestle S.A.
- 15.1.14. Noumi Limited
- 15.1.15. Olitia Foods Pvt. Ltd.
- 15.1.16. Oshun Food Products Private Limited
- 15.1.17. Provilac Dairy Farms Private Limited
- 15.1.18. Ratnawali Dairy Products LLP
- 15.1.19. Ripley Farms LLC
- 15.1.20. Sheldon Creek Dairy
- 15.1.21. Taw River Dairy
- 15.1.22. The a2 Milk Company Limited
- 15.1.23. Urban Farms Milk
- 15.1.24. Vedaaz Organics Pvt. Ltd.
- 15.1.25. Vietnam Dairy Products Joint Stock Company
- 15.1.26. Westland Cooperative Dairy Co., Ltd.
15.2. Key Product Portfolio

16. Appendix

16.1. Discussion Guide
16.2. License & Pricing