Audience Analytics Market by Component, Platform, Organization Size, Vertical

KEY MARKET STATISTICS
Base Year [2023]	USD 4.29 billion
Estimated Year [2024]	USD 4.89 billion
Forecast Year [2030]	USD 10.87 billion
CAGR (%)	14.18%

The FPNV Positioning Matrix is pivotal in evaluating the Audience Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Audience Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Audience Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Akamai Technologies, Inc., Audiense Limited, Brandwatch by Runtime Collective Limited, CabinetM, Inc., Comscore, Inc., Dstillery, Exaudi by Neodata Group S.r.l., Google LLC by Alphabet Inc., GWI by Trendstream Limited, Infegy, International Business Machines Corporation, Lotame Solutions, Inc., Meltwater, NetBase Solutions, Inc., Oracle Corporation, Piano Software Inc., Pulsar Platform by Fenix Media Ltd., Resonate Networks, Inc., SAS Institute Inc., Softcrylic, LLC, Stirista, LLC, StoryFit Inc., Verimatrix, Inc., and Zoomph.

Market Segmentation & Coverage

This research report categorizes the Audience Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
- Services
  - Consulting & Advisory Services
  - Support & Maintenance Services
  - Training & Implementation Services
- Solutions
  - Advertising & Marketing Analytics
  - Content Analytics
  - Customer Relationship Management Analytics
  - Predictive Analytics
Platform
- Mobile-Based
- Social Media-Based
- Web-Based
Organization Size
- Large Enterprises
- Small & Medium-Sized Enterprises
Vertical
- Banking, Finance & Insurance
- Government & Public Sector
- Healthcare & Life Sciences
- IT & Telecommunication
- Manufacturing
- Media & Entertainment
- Retail & Consumer Goods
- Travel & Hospitality
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Audience Analytics Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Audience Analytics Market?

3. What are the technology trends and regulatory frameworks in the Audience Analytics Market?

4. What is the market share of the leading vendors in the Audience Analytics Market?

5. Which modes and strategic moves are suitable for entering the Audience Analytics Market?

Product Code: MRR-C20C619A7CE5

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Audience Analytics Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing focus on improving audience experience
  - 5.1.1.2. Increasing engagement of people on digital platforms and social media
  - 5.1.1.3. Rising focus on competitive intelligence globally
- 5.1.2. Restraints
  - 5.1.2.1. Lack of awareness and huge initial upfront cost of audience analytics
- 5.1.3. Opportunities
  - 5.1.3.1. Incorporation of AI visual recognition and SaaS advertising platform
  - 5.1.3.2. Ongoing advertising marketing and increasing adoption among SMEs
- 5.1.4. Challenges
  - 5.1.4.1. Security and privacy concerns associated with audience analytics
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Audience Analytics Market, by Component

6.1. Introduction
6.2. Services
- 6.3.1. Consulting & Advisory Services
- 6.3.2. Support & Maintenance Services
- 6.3.3. Training & Implementation Services
6.3. Solutions
- 6.4.1. Advertising & Marketing Analytics
- 6.4.2. Content Analytics
- 6.4.3. Customer Relationship Management Analytics
- 6.4.4. Predictive Analytics

7. Audience Analytics Market, by Platform

7.1. Introduction
7.2. Mobile-Based
7.3. Social Media-Based
7.4. Web-Based

8. Audience Analytics Market, by Organization Size

8.1. Introduction
8.2. Large Enterprises
8.3. Small & Medium-Sized Enterprises

9. Audience Analytics Market, by Vertical

9.1. Introduction
9.2. Banking, Finance & Insurance
9.3. Government & Public Sector
9.4. Healthcare & Life Sciences
9.5. IT & Telecommunication
9.6. Manufacturing
9.7. Media & Entertainment
9.8. Retail & Consumer Goods
9.9. Travel & Hospitality

10. Americas Audience Analytics Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Audience Analytics Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Audience Analytics Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

14.1. Key Company Profiles
- 14.1.1. Adobe Inc.
- 14.1.2. Akamai Technologies, Inc.
- 14.1.3. Audiense Limited
- 14.1.4. Brandwatch by Runtime Collective Limited
- 14.1.5. CabinetM, Inc.
- 14.1.6. Comscore, Inc.
- 14.1.7. Dstillery
- 14.1.8. Exaudi by Neodata Group S.r.l.
- 14.1.9. Google LLC by Alphabet Inc.
- 14.1.10. GWI by Trendstream Limited
- 14.1.11. Infegy
- 14.1.12. International Business Machines Corporation
- 14.1.13. Lotame Solutions, Inc.
- 14.1.14. Meltwater
- 14.1.15. NetBase Solutions, Inc.
- 14.1.16. Oracle Corporation
- 14.1.17. Piano Software Inc.
- 14.1.18. Pulsar Platform by Fenix Media Ltd.
- 14.1.19. Resonate Networks, Inc.
- 14.1.20. SAS Institute Inc.
- 14.1.21. Softcrylic, LLC
- 14.1.22. Stirista, LLC
- 14.1.23. StoryFit Inc.
- 14.1.24. Verimatrix, Inc.
- 14.1.25. Zoomph
14.2. Key Product Portfolio

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing